Pinterest and libraries


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Learn more about Pinterest and how it can be used in your public library!

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  • Founded by Ben Silbermann (of West Des Moines, Iowa), Paul Sciarra, and Evan Sharp,
    - social bookmarking - Make bookmarking a more fun and interactive VISUAL experience
    - centered around social discovery (of objects), digital bulletin board
    Even CNN has become more visual, think of images and videos on homepage
  • Raise your hand if your library uses Twitter, Facebook, Youtube, Pinterest, Google +
  • Behind facebook, twitter, and youtube, BUT in late 2012 was the fastest growing – Experian Hitwise social media trends
    As of July 2013, Pinterest has 70 million users (stat from Semiocast social media firm)
    about 80% of users are women! Highest traffic on evenings and weekends (good times to pin)
    Think of it like a bookshelf full of scrapbooks. Each board is a scrapbook. Pins are the items you add to your scrapbook.
    Think of pins as cutting out a magazine photo and pasting into your scrapbook.
    Example: Library scrapbooks like local genealogy with newspaper clippings, photos, letters
    **** Sharing – I (SO) do not recommend setting up your Pinterest account to auto-share, this is annoying to your followers on your other social media platforms - what I do recommend – sharing a really great board occasionally that relates to a program, holiday, etc on your other platforms
  • Creating page as a business will allow you to get built-in analytics
    Options libraries might be interested in:
    - Add pin it button to your bookmark bar for easy pinning from external sites
    - Add the pin it and follow buttons to your website to encourage patrons to see your activity and share your content
    - Secret boards- not visible to public
    - Shared boards- invite others to pin to a board with you (ex. Other staff, patrons)
    Begin live Demo:
    Explain homepage when logged in Searching (pins, boards, pinners)
    Show pin, repin, comment and like options
    Show how image links to original site
    How to add and edit boards
    How to upload an original pin (stress only suggested for photos YOU took)
    Help info
    Copyright blurb
    How to add pin it button to bookmark bar and example pinning from an external site
  • Feelings are still mixed on the copyright issues surrounding Pinterest. Pinterest’s terms of service is essentially removing them from responsibility and placing the burden of responsibility on users. This makes some people very nervous! However, it is not much different than other social networking sites which encourage you to share information and pass on content. The internet is a culture of sharing! Pinterest allows website owners to add code which prevents their images from being pinned and has a link to a complaint form. Others will add pin it buttons encouraging you to pin their content. Many feel that Pinterest usage falls under fair use in the library.
    Fair Use:
    The purpose and character of the use, including whether such use is of commercial nature or is for nonprofit educational purposes
    The nature of the copyrighted work
    The amount and substantiality of the portion used in relation to the copyrighted work as a whole
    The effect of the use upon the potential market for, or value of, the copyrighted work
  • 6 tips for smarter, safer, pinning- YALSA blog post
    -“Pin your own content with the intent to share.  Sharing our ideas is one of the strengths of the YALSA community. We can confidently repin each other’s images if we post them with sharing in mind.
    -Pin images when creators have attached a “Pin Me” button. They are inviting you to share as well.
    - Pin original posts and include links with your pins. Pinterest suggests doing so on their etiquette page.  Attribution does not necessarily make copies legal under fair use, but it is always a good idea to give credit to creators.  And it can help you find the source of a pin when you want to learn more.
    - Pin things licensed with Creative Commons licenses. Most creators who license their work this way invite sharing as long as you give them credit and link back to their work. Learn more about the different kinds of licenses from Creative Commons here.
    - Some amount of pinning and repinning is covered under fair use.  Educate yourself and use your judgment. Library law consultant Mary Minow’s post “How I Learned to Love Fair Use” is a good place to start.
    - When in doubt, ask! Send an email to a content creator. Tell her how much you like her photograph, Skittles pixel art, felted iPod cover, or whatever and ask if you can pin it on your board. The worst she can say is no, and even if she doesn’t want you to pin her image, you might make a useful connection in opening up a conversation
    Like other social networks, set goals and create a team.
    It doesn’t have to be all about you – what will your patrons (followers) find helpful/interesting, get them hooked and add in library content
    In addition to credit – make sure you give your Pins good descriptions so they will be found in searches
  • Get ideas: This is what pinterest is FAMOUS for! Diy ideas and inspiration
    Pictures of the library- Patrons know what to expect and get a visual of the area they might want to look for
    Links to books: can link directly to catalog, new books, staff picks etc.
    Get local – local history, community organizations etc.
    Pinterest can be used for fun! The whole point of social media is to interact with others so think about ways to involve your patrons.
  • Tons of libraries/librarians on Pinterest here are some examples of different types of libraries (small, large, public, academic, special, etc) using it in different ways (# of boards, what they pin, etc)
    -Lights, Camara, Action -> New York PL pinterest board
    -Program Ideas and Inspiration -> Mooresville PL pinterest board
    -The Librarian’s List -> O’Fallon PL in Illinois. Over 30,000 followers!
  • Pinterest Web Analytics will provide you with information about how many people have pinned from your site, how many people have seen those pins, and how many people visited your site from Pinterest.
    Must have a “business page”
    Verify website - The verification process involves downloading an HTML file from Pinterest and uploading it to your web server. Probably will have to check with the person or team who handles all of your website’s back-end needs.
    If you haven’t already switch to updated look (by clicking drop down under your name in upper right)
    Once you do both, you will have the options to see analytics in same drop down)
  • Pinterest and libraries

    2. 2. Pinterest Background Founded in early 2010 “How do you remember what you want to remember?” Appeal to visual culture 04/14/14 2 Indiana State Library
    3. 3. 04/14/143Indiana State Library
    4. 4. What’s this all about? 4th most popular social media site Think of it as a bookshelf full of scrapbooks. Scrapbooks = boards and pins = cut-out magazine articles and photos Repin, like, and comment on other users’ pins Share your recent pins on Facebook and Twitter*** 04/14/14 4 Indiana State Library
    5. 5. Getting Started Create an account using Email, Facebook, or Twitter Options: Pin it Button -Bookmark Pin it and Follow Buttons for website Secret boards Group boards Apps 04/14/14 5 Indiana State Library
    6. 6. COPYRIGHT 04/14/14 6 Indiana State Library The Question
    7. 7. Guidelines Pin your own content as much as you can! Pin images with a ‘Pin Me’ button Include original (AND CORRECT) links Pin items covered under Creative Commons licensing Fair use pinning When in doubt, ASK! 04/14/14 7 Indiana State Library
    8. 8. Discussion Please work with one or two colleagues sitting next to you. Discuss your library’s current Pinterest activities.  What boards does your library have? What pins do you usually re-pin?  If none, discuss your personal Pinterest activites. How could your personal Pinterest usage translate to the library’s Pinterest page? Write down some notes to share with the group. 04/14/14Indiana State Library 8
    9. 9. Let’s get INSPIRED! Get ideas for programs, crafts, displays Show pictures of the library Link to new books Get Local Funny things! (collaborate with patrons) 04/14/14 9 Indiana State Library
    10. 10. Highlight historical photos/archives 04/14/14Indiana State Library 10
    11. 11. Link to New Books 04/14/14Indiana State Library 11
    12. 12. Get Local 04/14/14Indiana State Library 12
    13. 13. Collaborate with Patrons! 04/14/14Indiana State Library 13
    14. 14. Introduce Staff 04/14/14 14 Indiana State Library
    15. 15. People/Libraries On Pinterest New York Public Library  Lights, Camera, Action board Fullerton Public Library- CA Mooresville Public Library  Program Ideas and Inspiration board American Library Association Indiana State Library  The Librarian’s List board > O’Fallon Public Library in Illinois Suzanne Walker – Children’s Consultant @ ISL 04/14/14 15 Indiana State Library
    16. 16. Discussion Please work with one or two colleagues sitting next to you. What strengths and challenges does Pinterest offer your library? Can you think of creative ways your library might use Pinterest to engage current library patrons and/or reach new patrons? Write down some notes to share with the group. 04/14/14Indiana State Library 16
    17. 17. Measuring Success: Analytics 04/14/14 17 Indiana State Library
    18. 18. Sources        04/14/14 18 Indiana State Library
    19. 19. Pinterest round-up Shout out a library that you know has a great Pinterest page. Shout out a popular board. Shout out something that ISL should be pinning. Or you are welcome to come up and show off your library’s Pinterest page! 04/14/14Indiana State Library 19