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Blogging for Business: the What, the Why and the How
 

Blogging for Business: the What, the Why and the How

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Blogging for Business: the What, the Why and the How

Blogging for Business: the What, the Why and the How

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  • INTRO (5’) Glad to be here thank you lily who I am: ceo, madmagz I’ve been running a professional blog from the get go => insider’s perspective goal of the conference+plan&timing+mind-set (= conversation)
  • 10’ who know what is a blog? what is a blog?
  • 73% of internet users have read a blog (Universal McCann) Facts: http://www.scribd.com/doc/8435170/Social-Media-Tracker2008 Bechmark: http://siteanalytics.compete.com/www.huffingtonpost.com+www.techcrunch.com+boingboing.net+www.engadget.com/?metric=uv&months=12
  • Live test: http://www.blogger.com/home
  • Examples: Comments: my blog Trackback: http://www.techcrunch.com/2009/06/20/flip-has-little-chance-in-an-iphone-world/ RSS: http://www.madmagz.com/fr/blog/comment-creer-du-trafic-sur-son-site-web-les-comparateurs-de-prix http://news.google.fr/news?ned=us
  • 10’ Who does not have a professionnal blog?
  • http://pewresearch.org/pubs/1066/internet-overtakes-newspapers-as-news-source
  • 15’ Who runs a blog?
  • KPIs: visitors, leads, productivity … Targets: 3,000 visits within 6 months 20 leads per months One post every other day Etc. Dashboard refreshed weekly and monthly
  • 5’ Vlog: http://www.youtube.com/user/GaryVaynerchuk

Blogging for Business: the What, the Why and the How Blogging for Business: the What, the Why and the How Presentation Transcript

  • BLOGGING FOR BUSINESS AICI’s annual conference – 22th June 2009
  • Content
    • Blogs? What’s that?
    • Why should I care?
    • How should I go about it?
  • Content
    • Blogs? What’s that?
    • Why should I care?
    • How should I go about it?
  • Quick facts
    • Blogs are mainstream
    • 10 years old
    • + 100 millions
    • Worlwide
    • It’s a Media :
      • Monica gate, war blogs…
      • TechCrunch, The Huffington Post…
    • Social recognition: “I’m a Blogger!”
  • Definition
    • A ready-built online diary where you can publish content freely
  • The secret sauce
    • Comments
    • Trackbacks
    • RSS
    • =
    • Community
    • a.k.a.
    • Blogosphere
  • Content
    • Blog? What’s that?
    • Why should I care?
    • How should I go about it?
  • ➀ Online presence
  • ➀ Online presence
    • Success stories
  • ➁ Build trust
  • ➂ Valuation
  • ➃ Knowledge
  • ➄ Communication 2.0
    • By mastering a modern, nimble and powerful tool, you get ready for many prospects: product launch, fighting smears, crisis management, etc.
  • ➅ Networking Offline Online
  • ➆ Serendipity
  • Content
    • Blogs? What’s that?
    • Why should I care?
    • How should I go about it?
  • ➀ Target audience
    • Who are they?
    • What are they interested in?
    • What are their problems?
    • What ater their misconceptions?
    • Etc.
  • ➁ Goals
    • By starting a professional blog my goal is to:
    • Create brand awareness?
    • Find new customers?
    • Inform?
    • Etc.
  • ➂ Value proposition
  • ➃ Measurement
  • ➄ Budget
  • ➅ IT Platform Wordpress, Typepad, Blogger … Registrar Gandi, GoDaddy, Namebay … Hosting OVH, Infomaniak, Amen … Blogmaster codeur.com … Web analytics Google Analytics
  • ➆ Web design
    • Good looking
    • Straightforward
    • Simple
    • Easy to load, to navigate, to share…
    • Branded and customized
  • ➇ Content
    • Unique
    • Valuable
    • Compelling
    • Personal
    • Correct
    • Regular
  • ➈ Conversation On other blogs On your blog
  • ➉ Marketing
    • Personal branding
    • SEO
    • Syndication
    • Digg-likes
    • Social networks
    • Etc.
  • Conclusion
    • What if I have no time, I hate writing, etc.:
    • Collective blogging
    • White papers, articles…
    • Vlogs, YouTube channel, podcasts …
    • Networking: Linkedin answers, forums …
    • Etc.
    • Youssef Rahoui
    • [email_address]
    • +33 1 75 42 30 80
    Thank you!