BLOGGING FOR BUSINESS AICI’s annual conference – 22th June 2009

Content Blogs? What’s that? Why should I care? How should I go about it?

Blogs? What’s that?

Why should I care?

How should I go about it?

Content Blogs? What’s that? Why should I care? How should I go about it?

Blogs? What’s that?

Why should I care?

How should I go about it?

Quick facts Blogs are mainstream 10 years old + 100 millions Worlwide It’s a Media : Monica gate, war blogs… TechCrunch, The Huffington Post… Social recognition: “I’m a Blogger!”

Blogs are mainstream

10 years old

+ 100 millions

Worlwide

It’s a Media :

Monica gate, war blogs…

TechCrunch, The Huffington Post…

Social recognition: “I’m a Blogger!”

Definition A ready-built online diary where you can publish content freely

A ready-built online diary where you can publish content freely

The secret sauce Comments Trackbacks RSS = Community a.k.a. Blogosphere

Comments

Trackbacks

RSS

=

Community

a.k.a.

Blogosphere

Content Blog? What’s that? Why should I care? How should I go about it?

Blog? What’s that?

Why should I care?

How should I go about it?

➀ Online presence

➀ Online presence Success stories

Success stories

➁ Build trust

➂ Valuation

➃ Knowledge

➄ Communication 2.0 By mastering a modern, nimble and powerful tool, you get ready for many prospects: product launch, fighting smears, crisis management, etc.

By mastering a modern, nimble and powerful tool, you get ready for many prospects: product launch, fighting smears, crisis management, etc.

➅ Networking Offline Online

➆ Serendipity

Content Blogs? What’s that? Why should I care? How should I go about it?

Blogs? What’s that?

Why should I care?

How should I go about it?

➀ Target audience Who are they? What are they interested in? What are their problems? What ater their misconceptions? Etc.

Who are they?

What are they interested in?

What are their problems?

What ater their misconceptions?

Etc.

➁ Goals By starting a professional blog my goal is to: Create brand awareness? Find new customers? Inform? Etc.

By starting a professional blog my goal is to:

Create brand awareness?

Find new customers?

Inform?

Etc.

➂ Value proposition

➃ Measurement

➄ Budget

➅ IT Platform Wordpress, Typepad, Blogger … Registrar Gandi, GoDaddy, Namebay … Hosting OVH, Infomaniak, Amen … Blogmaster codeur.com … Web analytics Google Analytics

➆ Web design Good looking Straightforward Simple Easy to load, to navigate, to share… Branded and customized

Good looking

Straightforward

Simple

Easy to load, to navigate, to share…

Branded and customized

➇ Content Unique Valuable Compelling Personal Correct Regular

Unique

Valuable

Compelling

Personal

Correct

Regular

➈ Conversation On other blogs On your blog

➉ Marketing Personal branding SEO Syndication Digg-likes Social networks Etc.

Personal branding

SEO

Syndication

Digg-likes

Social networks

Etc.

Conclusion What if I have no time, I hate writing, etc.: Collective blogging White papers, articles… Vlogs, YouTube channel, podcasts … Networking: Linkedin answers, forums … Etc.

What if I have no time, I hate writing, etc.:

Collective blogging

White papers, articles…

Vlogs, YouTube channel, podcasts …

Networking: Linkedin answers, forums …

Etc.

Youssef Rahoui [email_address] +33 1 75 42 30 80 Thank you!

Youssef Rahoui

[email_address]

+33 1 75 42 30 80