how to create
 persuasive, context-driven
          services
The Web And Beyond 2010, Iskander Smit, info.nl, @iskandr



...
Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/arc...
some historic
 perspective
The Web of Documents
gave us the page rank
With the Web of Data we
start to produce and remix
We are all conversationalists
in a Web of People
A choice rank will define
the Web of Impulses
example: Wazww
Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.
connecting realtime life streams of
the choice we make in all devices
we are building platforms,
websites are just touch points
ecosystems that are
pervasive and persuasive
we grow into
instant personalization
we need to tickle people with
action driven experiences
half way manufactured services
are completed by using
so to sum up
Our life exists of all our realtime life streams.
so companies deliver platforms, not sites
to create pervasi...
three rules
for making things
in the Web of Impulses
1st: an example
mobile site   exploding function
12 kennismatches   toon




                          http://www.flickr.com/photos/25743783
kennerscore 54%
32 kennismatches toon




                        http://www.flickr.com/photos/tonwesseling/2521831514/
three rules
for making things
in the Web of Impulses
rule 1
script the service and the
touch points will follow
business
                                                             business model
             context mapping

       ...
grow of
knowledge


  collect
 relations
rule 2
              obey the moment and
              go for the complete experience




http://www.flickr.com/photos/mmoo...
model user




                                           design
                                          moment
select v...
rule 3
               create play (but not games)
               as recipe for persuasive services




http://www.flickr.co...
Jesse Schell
http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/
being playful




       ludic actions




gameplay
- collecting
- points
- feedback
- exchanges
- customization
               Amy Jo Kim, Shufflebrain
play is the free movement
  within a rigid structure
        Erik Zimmerman, Katie Salen; Rules of Play
underspecify
Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/han...
1. focus on the service
	   	   	   	   	   	   	   	     	     	     	        	   and the touch points will follow


2. o...
So the Web of Impulses is an exciting new phase
that will trigger a design of a new kind of services.
Both pervasive and p...
Twab2010 iskander smit
Twab2010 iskander smit
Twab2010 iskander smit
Twab2010 iskander smit
Twab2010 iskander smit
Twab2010 iskander smit
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Twab2010 iskander smit

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In this presentation I held on The Web and Beyond conference on June 1, 2010, I presented a vision on how to create persuasive context-driven services.

Published in: Design, Technology

Twab2010 iskander smit

  1. 1. how to create persuasive, context-driven services The Web And Beyond 2010, Iskander Smit, info.nl, @iskandr Dune 4.1 by Daan Roosegaarde
  2. 2. Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  3. 3. some historic perspective
  4. 4. The Web of Documents gave us the page rank
  5. 5. With the Web of Data we start to produce and remix
  6. 6. We are all conversationalists in a Web of People
  7. 7. A choice rank will define the Web of Impulses
  8. 8. example: Wazww
  9. 9. Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.
  10. 10. connecting realtime life streams of the choice we make in all devices
  11. 11. we are building platforms, websites are just touch points
  12. 12. ecosystems that are pervasive and persuasive
  13. 13. we grow into instant personalization
  14. 14. we need to tickle people with action driven experiences
  15. 15. half way manufactured services are completed by using
  16. 16. so to sum up Our life exists of all our realtime life streams. so companies deliver platforms, not sites to create pervasive and persuasive ecosystems that adapt instant to our profiles which results in impulsed shaped services.
  17. 17. three rules for making things in the Web of Impulses
  18. 18. 1st: an example
  19. 19. mobile site exploding function
  20. 20. 12 kennismatches toon http://www.flickr.com/photos/25743783
  21. 21. kennerscore 54% 32 kennismatches toon http://www.flickr.com/photos/tonwesseling/2521831514/
  22. 22. three rules for making things in the Web of Impulses
  23. 23. rule 1 script the service and the touch points will follow
  24. 24. business business model context mapping story telling customer journeys experience prototyping co-design service blueprint service scenario’s people technology insights concept testing design implement
  25. 25. grow of knowledge collect relations
  26. 26. rule 2 obey the moment and go for the complete experience http://www.flickr.com/photos/mmoorr/1014585072/
  27. 27. model user design moment select valuable behavior to support interactions
  28. 28. rule 3 create play (but not games) as recipe for persuasive services http://www.flickr.com/photos/alper/3958307121
  29. 29. Jesse Schell http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/
  30. 30. being playful ludic actions gameplay
  31. 31. - collecting - points - feedback - exchanges - customization Amy Jo Kim, Shufflebrain
  32. 32. play is the free movement within a rigid structure Erik Zimmerman, Katie Salen; Rules of Play
  33. 33. underspecify
  34. 34. Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic
  35. 35. 1. focus on the service and the touch points will follow 2. obey to the moment to build complete experiences 3. create play as recipe for persuasion
  36. 36. So the Web of Impulses is an exciting new phase that will trigger a design of a new kind of services. Both pervasive and persuasive. To do so we can use three rules to create impulse shaped services. Good luck! Iskander Smit, June 1, 2010 info.nl Swarm by Blendid

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