Twab2010 iskander smit

how to create persuasive, context-driven services The Web And Beyond 2010, Iskander Smit, info.nl, @iskandr Dune 4.1 by Daan Roosegaarde

Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

some historic perspective

The Web of Documents gave us the page rank

With the Web of Data we start to produce and remix

We are all conversationalists in a Web of People

A choice rank will deﬁne the Web of Impulses

example: Wazww

Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.

connecting realtime life streams of the choice we make in all devices

we are building platforms, websites are just touch points

ecosystems that are pervasive and persuasive

we grow into instant personalization

we need to tickle people with action driven experiences

half way manufactured services are completed by using

so to sum up Our life exists of all our realtime life streams. so companies deliver platforms, not sites to create pervasive and persuasive ecosystems that adapt instant to our proﬁles which results in impulsed shaped services.

three rules for making things in the Web of Impulses

1st: an example

mobile site exploding function

12 kennismatches toon http://www.ﬂickr.com/photos/25743783

kennerscore 54% 32 kennismatches toon http://www.ﬂickr.com/photos/tonwesseling/2521831514/

three rules for making things in the Web of Impulses

rule 1 script the service and the touch points will follow

business business model context mapping story telling customer journeys experience prototyping co-design service blueprint service scenario’s people technology insights concept testing design implement

grow of knowledge collect relations

rule 2 obey the moment and go for the complete experience http://www.ﬂickr.com/photos/mmoorr/1014585072/

model user design moment select valuable behavior to support interactions

rule 3 create play (but not games) as recipe for persuasive services http://www.ﬂickr.com/photos/alper/3958307121

Jesse Schell http://g4tv.com/videos/44277/dice-2010-design-outside-the-box-presentation/

being playful ludic actions gameplay

- collecting - points - feedback - exchanges - customization Amy Jo Kim, Shufﬂebrain

play is the free movement within a rigid structure Erik Zimmerman, Katie Salen; Rules of Play

underspecify

Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic

1. focus on the service and the touch points will follow 2. obey to the moment to build complete experiences 3. create play as recipe for persuasion

So the Web of Impulses is an exciting new phase that will trigger a design of a new kind of services. Both pervasive and persuasive. To do so we can use three rules to create impulse shaped services. Good luck! Iskander Smit, June 1, 2010 info.nl Swarm by Blendid

http://www.slideshare.net	69
http://www.marketingfacts.nl	31
http://open.info.nl	8

Twab2010 iskander smit

by Iskander Smit on Jun 01, 2010

Accessibility

Categories

Tags

Upload Details

Usage Rights

3 Embeds 108

Statistics

Twab2010 iskander smit — Presentation Transcript