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Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
Reboot11 Iskander Smit Impulseshapedservices
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Reboot11 Iskander Smit Impulseshapedservices

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Presentation of my talk at Reboot11 in Copenhagen, june25, 2009.

Presentation of my talk at Reboot11 in Copenhagen, june25, 2009.

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Transcript

  • 1. impulse shaped services Iskander Smit @REBOOT11 Dune 4.1 by Daan Roosegaarde
  • 2. interact!
  • 3. interact!
  • 4. following < followers yes no no clue following < 75% following > 50% followers followers yes yes no
  • 5. twit2d.com tweetie twitter.com twitterific twinkle twhirl nambu seesmic tweetdeck text
  • 6. private tweets? no yes accept everyone? me contact yes only I know
  • 7. thoughts on impulse shaped services
  • 8. a scattered online environment
  • 9. Tim O’Reilly Devices will all have sensors. In the end it is about the services you create using these sensors.
  • 10. scattered behaviour
  • 11. Kevin Kelly The increase of diversity. Services adapt to the context of that one person. http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
  • 12. www.elliance.com
  • 13. www.elliance.com
  • 14. www.elliance.com
  • 15. Hannah Donovan Make magic by mixing the right amount of expected and unexpected experiences. http://www.slideshare.net/hannahdonovan/interface-magic
  • 16. engage = connect on an expressive level interaction levels (Schultz) inform topic (referencial) interact relevant (personal) transact added value (actionable) relate belonging (relational) involve shared (expressive)
  • 17. new marketing
  • 18. new marketing David Armano, 2008
  • 19. it’s about the value client device- organisation interface
  • 20. realtime service time service
  • 21. social impulses time service
  • 22. create a system
  • 23. the user collaborate service company service
  • 24. hacking the service http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/
  • 25. making the shaped services
  • 26. playful story mg target mg mg mg
  • 27. 7. spread 6. organize jan 9 1. match exploding strategy 5. measure 2. engage 4. script 3. connect
  • 28. life scripting persona it is not about segmentation of people, but about segmentation of behavior activities situations
  • 29. positioning cookbook realtime p en o individual social d se archive clo
  • 30. collector realtime p en o individual social d se archive clo
  • 31. conveniencer realtime p en o individual social d se archive clo
  • 32. collectors fundamentalist pagan-ist conveniencer organize & categorize information to gain insight
  • 33. control freak realtime p en o individual social d se archive clo
  • 34. paparazzi realtime p en o individual social d se archive clo
  • 35. adhd control freak paparazzi update & pull information to respond adequate
  • 36. self proclaimed guru realtime p en o individual social d se archive clo
  • 37. advisor realtime p en o individual social d se archive clo
  • 38. narcist / paragnost/’expert’ ‘guru‘ advisor /consultant Obama campaign manager David Plouffe publish & opiniate to gain footlight
  • 39. scientist realtime p en o individual social d se archive clo
  • 40. crowd sourcer realtime p en o individual social d se archive clo
  • 41. researcher ‘scientist‘ crowdsourcer/scientology-ist Steven Pinker psychologist summarize and claim insight to gain value
  • 42. positioning cookbook realtime p en o individual social d se archive clo
  • 43. check yourself performer controller paparazzi conveniencer scientist advisor collector crowd sourcer
  • 44. positioning cookbook realtime p en o individual social d se archive clo
  • 45. my wrap up
  • 46. listen & learn design systems where user and service provider work together to fulfill the service
  • 47. react & connect create new style dynamic personas and catch impulses during realtime use. translate these into an emerging service.
  • 48. engage create an environment where services adapt to users for the best experiences and results bond with your audience, give them a role in the value-creating process, expand your value chain
  • 49. thanks! please react. www.twitter.com/iskandr www.targetisnew.com iskander@info.nl Swarm by Blendid

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