impulse shaped services
Iskander Smit @REBOOT11
Dune 4.1 by Daan Roosegaarde

interact!

interact!

following < followers
yes no no
clue
following < 75% following > 50%
followers followers
yes yes
no

twit2d.com
tweetie
twitter.com twitterific
twinkle
twhirl
nambu seesmic
tweetdeck text

private tweets?
no
yes
accept everyone?
me
contact
yes
only I know

thoughts on
impulse shaped
services

a scattered online environment

Tim O’Reilly
Devices will all have sensors.
In the end it is about the
services you create using
these sensors.

scattered behaviour

Kevin Kelly
The increase of diversity.
Services adapt to the context
of that one person.
http://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

www.elliance.com

www.elliance.com

www.elliance.com

Hannah Donovan
Make magic by mixing the right
amount of expected and unexpected
experiences.
http://www.slideshare.net/hannahdonovan/interface-magic

engage =
connect on an expressive level
interaction levels (Schultz)
inform topic (referencial)
interact relevant (personal)
transact added value (actionable)
relate belonging (relational)
involve shared (expressive)

new marketing

new marketing
David Armano, 2008

it’s about the value
client device- organisation
interface

realtime service
time
service

social impulses
time
service

create a system

the user collaborate
service
company
service

hacking the service
http://schulzeandwebb.com/blog/2009/06/17/maps-as-service-design-the-incidental/

making the
shaped services

playful story
mg
target
mg mg
mg

7. spread
6. organize jan
9 1. match
exploding strategy
5. measure 2.
engage
4. script 3. connect

life scripting persona
it is not about segmentation of people, but
about segmentation of behavior
activities
situations

positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

collector
realtime
p en
o
individual social
d
se
archive
clo

conveniencer
realtime
p en
o
individual social
d
se
archive
clo

collectors
fundamentalist pagan-ist
conveniencer
organize & categorize information to gain insight

control freak
realtime
p en
o
individual social
d
se
archive
clo

paparazzi
realtime
p en
o
individual social
d
se
archive
clo

adhd
control freak
paparazzi
update & pull information to respond adequate

self proclaimed guru
realtime
p en
o
individual social
d
se
archive
clo

advisor
realtime
p en
o
individual social
d
se
archive
clo

narcist / paragnost/’expert’
‘guru‘
advisor /consultant
Obama campaign manager David Plouffe
publish & opiniate to gain footlight

scientist
realtime
p en
o
individual social
d
se
archive
clo

crowd sourcer
realtime
p en
o
individual social
d
se
archive
clo

researcher
‘scientist‘
crowdsourcer/scientology-ist
Steven Pinker
psychologist
summarize and claim insight to gain value

positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

check yourself
performer controller
paparazzi conveniencer
scientist advisor
collector crowd sourcer

positioning cookbook
realtime
p en
o
individual social
d
se
archive
clo

my wrap up

listen & learn
design systems where user and service
provider work together to fulfill the service

react & connect
create new style dynamic personas and
catch impulses during realtime use.
translate these into an emerging service.

engage
create an environment where services adapt
to users for the best experiences and results
bond with your audience, give them a role in
the value-creating process, expand your
value chain

thanks!
please react.
www.twitter.com/iskandr
www.targetisnew.com
iskander@info.nl
Swarm by Blendid