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Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
Online Tuesday 21
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Online Tuesday 21

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Presentation on Service Desgin Thinking for marketeers, as held on Online Tuesday #21, Felix Meritis, Amsterdam, December 13, 2011

Presentation on Service Desgin Thinking for marketeers, as held on Online Tuesday #21, Felix Meritis, Amsterdam, December 13, 2011

Published in: Business, Education
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  • Transcript

    • 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
    • 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
    • 3. 4
    • 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
    • 5. ownership >>> access 6
    • 6. designing the ecosystemthree principles how to deal with this new world 7
    • 7. 1. focus on the service 8
    • 8. not this service! 9
    • 9. 10
    • 10. 11
    • 11. 12
    • 12. 13
    • 13. 2. design for value 14
    • 14. holistic approach 15
    • 15. customer journey persona service map AT-ONE business model canvas 16
    • 16. 17
    • 17. pre-service period service period post-service period 18
    • 18. 3. launch & learn 19
    • 19. dare to choosefocus + definition + customer value + scope 20
    • 20. in collaboration with your clients 21
    • 21. metrics driven design 22
    • 22. connect in the coreappearance what behavior howmotivations why % % 21 23
    • 23. pragmatic service design thinking focus on the service design for value launch & learn 24
    • 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
    • 25. thanks! Iskander Smithttp://about.me/iskandr 26

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