Online Tuesday 21

customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011

learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning

6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5

ownership >>> access 6

designing the ecosystemthree principles how to deal with this new world 7

1. focus on the service 8

not this service! 9

2. design for value 14

holistic approach 15

customer journey persona service map AT-ONE business model canvas 16

pre-service period service period post-service period 18

3. launch & learn 19

dare to choosefocus + definition + customer value + scope 20

in collaboration with your clients 21

metrics driven design 22

connect in the coreappearance what behavior howmotivations why % % 21 23

pragmatic service design thinking focus on the service design for value launch & learn 24

continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25

thanks! Iskander Smithttp://about.me/iskandr 26

by Iskander Smit on Dec 14, 2011