Your SlideShare is downloading. ×
  • Like
  • Save
Online Tuesday 21
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Online Tuesday 21

  • 531 views
Published

Presentation on Service Desgin Thinking for marketeers, as held on Online Tuesday #21, Felix Meritis, Amsterdam, December 13, 2011

Presentation on Service Desgin Thinking for marketeers, as held on Online Tuesday #21, Felix Meritis, Amsterdam, December 13, 2011

Published in Business , Education
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads

Views

Total Views
531
On SlideShare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
0
Comments
0
Likes
0

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n
  • \n

Transcript

  • 1. customer valueas business driver Online Tuesday #21 Iskander Smit - @iskandr 13 december 2011
  • 2. learning objectproduct-ecosystemhyper relevantplayfuldesigned with meaning
  • 3. 4
  • 4. 6 verbs of Kevin Kellyscreening,interacting,sharing,flowing,accessing,generating. 5
  • 5. ownership >>> access 6
  • 6. designing the ecosystemthree principles how to deal with this new world 7
  • 7. 1. focus on the service 8
  • 8. not this service! 9
  • 9. 10
  • 10. 11
  • 11. 12
  • 12. 13
  • 13. 2. design for value 14
  • 14. holistic approach 15
  • 15. customer journey persona service map AT-ONE business model canvas 16
  • 16. 17
  • 17. pre-service period service period post-service period 18
  • 18. 3. launch & learn 19
  • 19. dare to choosefocus + definition + customer value + scope 20
  • 20. in collaboration with your clients 21
  • 21. metrics driven design 22
  • 22. connect in the coreappearance what behavior howmotivations why % % 21 23
  • 23. pragmatic service design thinking focus on the service design for value launch & learn 24
  • 24. continue reading...http://www.youtube.com/watch?v=zXPfSrmzLo0 http://thisisservicedesignthinking.com/ http://www.businessmodelgeneration.com/ 25
  • 25. thanks! Iskander Smithttp://about.me/iskandr 26