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Info.nl at Marketing Pioneers 2010
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Info.nl at Marketing Pioneers 2010

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Presentation in Dutch, as presented during the Marketing Pioneers event on February 4 in Pakhuis Amsterdam.

Presentation in Dutch, as presented during the Marketing Pioneers event on February 4 in Pakhuis Amsterdam.

Published in: Business, News & Politics
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Transcript

  • 1. wie is de marketeer van nu? marketing pioneers 2010 Iskander Smit, Info.nl
  • 2. producten zijn services…
  • 3. voorbij de experience economy…
  • 4. ons leven als continue conversatie…
  • 5. de conversationalist van Forrester…
  • 6. daar zijn waar je klant is…
  • 7. het draait om de context…
  • 8. virtuele warmte…
  • 9. een exploding strategie… 7 spread 6 1 orchestrate match 5 exploding strategy 2 measure engage 4 3 script connect
  • 10. maak een ecosysteem… attract engage convert retain
  • 11. de klant als mede-investeerder...
  • 12. marketing als service design…
  • 13. ontwerp ervaringen…
  • 14. verbind touchpoints…
  • 15. signaleer en converseer…
  • 16. ga voor de som der delen…
  • 17. wees een inspirerend marketing pionier!
  • 18. partner in online ambitie Iskander Smit iskander@info.nl twitter.com/iskandr

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