Info Nl Marketing3 2007 Kickstart

invitation only

invitation only?

op zoek naar de nieuwe contactmomenten

sociale marketing is nu essentieel voor succes 4

sociale netwerken get personal, get relevant, get permission! relevantie

maar het gaat niet om marketing communicatie 6

maar het gaat niet om de media 7

de context verandert 8

de waarde van organisaties verandert 9

de DNA van organisaties moet veranderen 10

het succes is het product 11

het succes is het ondernemerschap 12

het succes is de betekenis voor de gebruiker 13

experience strategy naar: Jesse James Garrett 14

experience strategy naar: Jesse James Garrett wat breng je teweeg bij de klant 15

GAP: Experience klant vs. organisatie 16

principles van Experience-Based Differentiation Obsess about customer needs Experience- Based Differentiation Treat Reinforce customer brands experience as with every a competence interaction Bron: Forrester 17

A Shift in assets B C intangible assets tangible industrial era information era 18

A Organisational layers B C A ffected B ought C ontrolled D evelopment E cology F inancial 19

A Impact of Internet B C Customer perspective Affected 20% Bought 10% Controlled 20% Development 20% Ecology 10% Financial 20% Organisational perspective 20 S&P value

A Impact of Internet B C Customer perspective Affected 20% Bought 10% Controlled intangible assets 20% Development 20% Ecology 10% Financial tangible assets 20% Organisational perspective 21 S&P value

A Impact of Internet B C LTO Permission Identification Reputation Affected 20% Range Quality Pricing Promotion Retain Bought 10% Controlled Behaviour Cust. man. Fulfillment Service 20% Development Process External R&D Bus.intell. Workflow 20% Ecology 10% Culture Leadership Com.syst. People Financial 20% Growth Exit value ROI Profit Assets Cost 22 S&P value

A Impact of Internet B C Affected perception LTO Permission Identification Reputation 20% acq n tio uis i ti o ica n tif en id Range Quality Pricing Promotion Retain Bought proposition 10% pe rm iss ert io Service n v on Behaviour Cust. man. Fulfillment products c Controlled 20% Process External R&D Bus.intell. Workflow Development 20% Culture Leadership Com.syst. People Ecology 10% Growth Exit value ROI Profit Assets Cost 23 Financial 20%

Online marketing biosphere controleren omkopen beïnvloeden

invitation only

Info Nl Marketing3 2007 Kickstart

by Iskander Smit on Dec 04, 2007

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Info Nl Marketing3 2007 Kickstart — Presentation Transcript