Club of Amsterdam - Future of services

the future of online services Iskander Smit, info.nl  Club of Amsterdam, February 17, 2011h"p://vimeo.com/12187317

designing to force choice in a world of augmented service experiences

the context of our life is an online ecosystem

Stephen ElopThe ba"le of devices has now become a war of ecosystems.

the future is for impulsed‐shaped services

Kevin KellyThe increase of diversity. Services adapt to the context of that one person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php

h"p://gravity.com

Jesse SchellWe need to learn our children to be curious. Not to know the world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse

sharing as default war of a"enPon augmented knowledgeage of curiosity instant customizaPon viral is a posiPve thing social living all devices are sensors

Tim O’ReillyDevices will all have sensors. In the end it is about the services you create using these sensors.

growing into web of impulsespagerank network eﬀect conversaPons big data

 all about big data

Kevin SlavinWe live in a world that is more and more shaped by the algorithms.We get disconnected with this new algo world.http://livestre.am/Bvlh

so...We are living are life in online ecosystemsWhere big data and algorithms creaPng conPnuous proﬁles The proﬁles will be used to shape the services to match our future needs 

Paradox of an augmented enhanced life

the dark side of usability 24

Hannah DonovanMake magic by mixing the right amount of expected and unexpected experiences.h"p://www.slideshare.net/hannahdonovan/interface‐magic

recognized  intermediate client behavior data    user PC  portal  e‐mail  experience connect social graph social  webTV bannerlog on  account data digireader  mobile  tablet  ... ERP/CRM data proﬁle  context  service  data 

recognized  your client behavior data    user PC  portal  e‐mail  experience connect social graph social  webTV bannerlog on  account data digireader  mobile  tablet  ... ERP/CRM data proﬁle  context  service  data 

playrecognized  your client behavior data    user PC  portal  e‐mail  experience connect social graph social  webTV bannerlog on  account data digireader  mobile  tablet  ... ERP/CRM data proﬁle  context  service  data 

Tom ArmitageBending the rules is essenPal for play.People and rules together make the system.h"p://vimeo.com/19242995

so: we will design for choices on spotspot on advice choices proﬁle shareable behavior knowledgevaluable instant

 check in/check out systems

play money €

play money € ...

in the age of curiosity

in the age of curiositydata and algorithms will shape services around you

in the age of curiositydata and algorithms will shape services around youand will we use play to design behavior to let the system ﬂow 

thanks!h"p://about.me/iskandrinfo.nl making online ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw

http://open.info.nl	17
http://static.slidesharecdn.com	2
http://targetisnew.com	1

Club of Amsterdam - Future of services

by Iskander Smit on Feb 18, 2011

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Club of Amsterdam - Future of services — Presentation Transcript