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the
future
of
online
services
             Iskander
Smit,
info.nl

             Club
of
Amsterdam,
February
17,
2011




h"p://vimeo.com/12187317
designing
to
force
choice

in
a
world
of
augmented

service
experiences
the
context
of
our
life
is
an

online
ecosystem
Stephen
Elop

The
ba"le
of
devices
has
now

become
a
war
of
ecosystems.
the
future
is
for

impulsed‐shaped
services
Club of Amsterdam - Future of services
Kevin
Kelly
The
increase
of
diversity.

Services
adapt
to
the
context
of

that
one
person.
h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
h"p://gravity.com
Jesse
Schell
We
need
to
learn
our

children
to
be
curious.

Not
to
know
the
world. Text




http://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
sharing
as
default



     war
of
a"enPon
                                        augmented
knowledge



era
of
curiosity
                                                       instant
customizaPon



  viral
is
a
posiPve
thing
                                                                   social
living


                             all
devices
are
sensors
Tim
O’Reilly

Devices
will
all
have
sensors.

In
the
end
it
is
about
the

services
you
create
using

these
sensors.
Club of Amsterdam - Future of services
growing
into
web
of
impulses
pagerank   network
effect   conversaPons   big
data
growing
into
web
of
impulses
pagerank   network
effect   conversaPons   big
data
Club of Amsterdam - Future of services

all
about
big
data
Club of Amsterdam - Future of services
Club of Amsterdam - Future of services
Kevin
Slavin
We
live
in
a
world
that
is

more
and
more
shaped
by

the
algorithms.




We
get
disconnected
with

this
new
algo
world.

http://livestre.am/Bvlh
Club of Amsterdam - Future of services
Club of Amsterdam - Future of services
Club of Amsterdam - Future of services
so...
We
are
living
are
life
in
online
ecosystems

Where
big
data
and
algorithms
creaPng

conPnuous
profiles


The
profiles
will
be
used
to
shape
the
services

to
match
our
future
needs

Paradox
of
an
augmented

enhanced
life
the
dark
side
of
usability




                         24
Hannah
Donovan
Make
magic
by
mixing
the
right
amount

of
expected
and
unexpected

experiences.
h"p://www.slideshare.net/hannahdonovan/interface‐magic
recognized

                               intermediate
                                                          client
              behavior
data

                           
        user        PC

                                                          portal

                                                                    e‐mail

                                experience

connect
                social
graph
                                                social
   webTV     banner
log
on

               account
data

digireader

                                                mobile
   tablet
   ...
              ERP/CRM
data





profile
                                       context

                                 service





                                  data

recognized

                                  your
                                                         client
              behavior
data

                           
      user         PC

                                                         portal

                                                                   e‐mail

                               experience

connect
                social
graph
                                               social
   webTV     banner
log
on

               account
data

digireader

                                               mobile
   tablet
   ...
              ERP/CRM
data





profile
                                      context

                                service





                                  data

play
recognized

                                  your
                                                         client
              behavior
data

                           
      user         PC

                                                         portal

                                                                   e‐mail

                               experience

connect
                social
graph
                                               social
   webTV     banner
log
on

               account
data

digireader

                                               mobile
   tablet
   ...
              ERP/CRM
data





profile
                                      context

                                service





                                  data

Club of Amsterdam - Future of services
Tom
Armitage
Bending
the
rules
is

essenPal
for
play.
People
and
rules
together

make
the
system.

h"p://vimeo.com/19242995
so:
we
will
design
for
choices
                                   on
spot
spot
on
                    advice
                                  choices
           profile
                                             shareable
                             behavior
           knowledge
valuable                         instant

check
in/check
out
systems
play
money




             €
play
money




             €   ...
Club of Amsterdam - Future of services
in
the
age
of
curiosity
in
the
age
of
curiosity
data
and
algorithms
will
shape

services
around
you
in
the
age
of
curiosity
data
and
algorithms
will
shape

services
around
you
and
will
we
use
play
to
design

behavior
to
let
the
system
flow

thanks!




h"p://about.me/iskandr
info.nl making
online
ecosystems
                                   http://www.youtube.com/watch?v=2lXh2n0aPyw
thanks!




h"p://about.me/iskandr
info.nl making
online
ecosystems
                                   http://www.youtube.com/watch?v=2lXh2n0aPyw
thanks!




h"p://about.me/iskandr
info.nl making
online
ecosystems
                                   http://www.youtube.com/watch?v=2lXh2n0aPyw

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Club of Amsterdam - Future of services

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  28. Het is model dat doordraait. Je moet kiezen voor specifieke diensten, specifiek voor een bepaald segment van je klanten. Voor een ander segment doorloop je de stappen opnieuw. Wel sneller hopelijk.\n\nDan ontstaan echte relevente diensten. Die gebruik maken van de verschillende contexten.\n
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