Club of Amsterdam - Future of services

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At the monthly Club of Amsterdam evening this time the theme was 'Future of Services' I presented our vision on the future of impulse driven and hyper personalised services.

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  • Het is model dat doordraait. Je moet kiezen voor specifieke diensten, specifiek voor een bepaald segment van je klanten. Voor een ander segment doorloop je de stappen opnieuw. Wel sneller hopelijk.\n\nDan ontstaan echte relevente diensten. Die gebruik maken van de verschillende contexten.\n
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  • Club of Amsterdam - Future of services

    1. 1. the
future
of
online
services Iskander
Smit,
info.nl
 Club
of
Amsterdam,
February
17,
2011h"p://vimeo.com/12187317
    2. 2. designing
to
force
choice
in
a
world
of
augmented
service
experiences
    3. 3. the
context
of
our
life
is
an
online
ecosystem
    4. 4. Stephen
ElopThe
ba"le
of
devices
has
now
become
a
war
of
ecosystems.
    5. 5. the
future
is
for
impulsed‐shaped
services
    6. 6. Kevin
KellyThe
increase
of
diversity.
Services
adapt
to
the
context
of
that
one
person.h"p://www.kk.org/thetechnium/archives/2009/05/increasing_dive.php
    7. 7. h"p://gravity.com
    8. 8. Jesse
SchellWe
need
to
learn
our
children
to
be
curious.
Not
to
know
the
world. Texthttp://fora.tv/2010/07/27/Jesse_Schell_Visions_of_the_Gamepocalypse
    9. 9. sharing
as
default war
of
a"enPon augmented
knowledgeage
of
curiosity instant
customizaPon viral
is
a
posiPve
thing social
living all
devices
are
sensors
    10. 10. Tim
O’ReillyDevices
will
all
have
sensors.
In
the
end
it
is
about
the
services
you
create
using
these
sensors.
    11. 11. growing
into
web
of
impulsespagerank network
effect conversaPons big
data
    12. 12. growing
into
web
of
impulsespagerank network
effect conversaPons big
data
    13. 13. 
all
about
big
data
    14. 14. Kevin
SlavinWe
live
in
a
world
that
is
more
and
more
shaped
by
the
algorithms.We
get
disconnected
with
this
new
algo
world.http://livestre.am/Bvlh
    15. 15. so...We
are
living
are
life
in
online
ecosystemsWhere
big
data
and
algorithms
creaPng
conPnuous
profiles
The
profiles
will
be
used
to
shape
the
services
to
match
our
future
needs

    16. 16. Paradox
of
an
augmented
enhanced
life
    17. 17. the
dark
side
of
usability 24
    18. 18. Hannah
DonovanMake
magic
by
mixing
the
right
amount
of
expected
and
unexpected
experiences.h"p://www.slideshare.net/hannahdonovan/interface‐magic
    19. 19. recognized
 intermediate client behavior
data
 
 user PC
 portal
 e‐mail
 experience
connect social
graph social
 webTV bannerlog
on
 account
data
digireader
 mobile
 tablet
 ... ERP/CRM
data
profile
 context
 service
 data

    20. 20. recognized
 your client behavior
data
 
 user PC
 portal
 e‐mail
 experience
connect social
graph social
 webTV bannerlog
on
 account
data
digireader
 mobile
 tablet
 ... ERP/CRM
data
profile
 context
 service
 data

    21. 21. playrecognized
 your client behavior
data
 
 user PC
 portal
 e‐mail
 experience
connect social
graph social
 webTV bannerlog
on
 account
data
digireader
 mobile
 tablet
 ... ERP/CRM
data
profile
 context
 service
 data

    22. 22. Tom
ArmitageBending
the
rules
is
essenPal
for
play.People
and
rules
together
make
the
system.h"p://vimeo.com/19242995
    23. 23. so:
we
will
design
for
choices on
spotspot
on advice choices profile shareable behavior knowledgevaluable instant
    24. 24. 
check
in/check
out
systems
    25. 25. play
money €
    26. 26. play
money € ...
    27. 27. in
the
age
of
curiosity
    28. 28. in
the
age
of
curiositydata
and
algorithms
will
shape
services
around
you
    29. 29. in
the
age
of
curiositydata
and
algorithms
will
shape
services
around
youand
will
we
use
play
to
design
behavior
to
let
the
system
flow

    30. 30. thanks!h"p://about.me/iskandrinfo.nl making
online
ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw
    31. 31. thanks!h"p://about.me/iskandrinfo.nl making
online
ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw
    32. 32. thanks!h"p://about.me/iskandrinfo.nl making
online
ecosystems http://www.youtube.com/watch?v=2lXh2n0aPyw

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