Future of Creative Agencies

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Presentation given by Jann de Waal of Info.nl at teh Club of Amsterdam session on the future of Creative Agencies. February 19, 2009 in Platform 21, Amsterdam

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Future of Creative Agencies

  1. 1. the rise and decline of the web agency Jann de Waal | february 19, 2009
  2. 2. 1994 strategy & design exploding website Amsterdam effective online services PIBN Jann de Waal managing director web development realtime online company virtuele warmte managed hosting
  3. 3. act 1 the web agency as master of the online universe
  4. 4. 20 years ago life was simple
  5. 5. there was nothing in between marketing & IT
  6. 6. and then came the Internet
  7. 7. successful web agencies do not originate from the traditional agencies
  8. 8. they differ in the embedded multi- displinarity
  9. 9. mixing creative and analytical skills
  10. 10. act 2 the client is an online professional too
  11. 11. everyone is creating online stuff
  12. 12. web agencies start to differentiate
  13. 13. online advertising agencies have to deal with 2 minute branding
  14. 14. online service companies have to deal with old bureaucracy
  15. 15. so we have to focus our old enemies again
  16. 16. act 3 the dissolvement of the traditional media
  17. 17. Reconsidering the Ad Industry Alan Thys & Stefan Kolle
  18. 18. the traditional agency model will dramatically change
  19. 19. a strategic partnership with the client
  20. 20. act 4 a new breed of web agencyweb
  21. 21. the future is all about people
  22. 22. the homo interacticus
  23. 23. orchestrating the interactive landscape
  24. 24. online services breathe context and flourish with interactive use
  25. 25. compare the architectural world
  26. 26. an architect can realize his vision by bridging different worlds
  27. 27. the homo interacticus should claim an architect position
  28. 28. the creative agency of the future is the base for the homo interacticus

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