the rise and decline of
the web agency
Jann de Waal | february 19, 2009

1994 strategy & design exploding website
Amsterdam effective online services PIBN
Jann de Waal managing director
web development realtime online company
virtuele warmte managed hosting

act 1
the web agency as master of the
online universe

20 years ago life was
simple

there was nothing in
between
marketing & IT

and then came the
Internet

successful web agencies do
not originate from the
traditional agencies

they differ in the
embedded multi-
displinarity

mixing creative and
analytical skills

act 2
the client is an online
professional too

everyone is creating
online stuff

web agencies start to
differentiate

online advertising
agencies have to deal
with 2 minute branding

online service
companies have to deal
with old bureaucracy

so we have to focus
our old enemies again

act 3
the dissolvement of the
traditional media

Reconsidering the Ad
Industry Alan Thys & Stefan Kolle

the traditional agency
model will dramatically
change

a strategic partnership
with the client

act 4
a new breed of web agencyweb

the future is all about
people

the homo interacticus

orchestrating the
interactive landscape

online services breathe
context and flourish
with interactive use

compare the
architectural world

an architect can realize
his vision by bridging
different worlds

the homo interacticus
should claim
an architect position

the creative agency of
the future is the base for
the homo interacticus