Facebook strategies at GX Connect

facebook as pla,orm for engaging online ecosystemsGX Connect 2010, 2 december 2010

starring

vision of info.nl Real=me Company marke?ng is a service experience online  sustainable diﬀeren?a?on Exploding Strategy be there where the user is ecosystem distributed Virtual Warmtha context relevant dialogue apps online  presence

the context of our life is an online ecosystem

The Web of Documents gave us the page rank

With the Web of Data we start to produce and remix

We are all conversa?onalists in a Web of People

We are now at the beginning of the Web of Impulses

Tim O’ReillyDevices will all have sensors. In the end it is about the services you create using these sensors.

 check in/check out systems

conversion funnels start everywhereaKractengageconvertretain

connec?ng to legacy portal server content customer repository LDAP proﬁle ERP/  apps WCMS SSO & shops ECMS security CRM

the challenge: be part of the dialogue

Mark ZuckerbergCommuni?es already exist. Instead, think about how you can help that community do what it wants to do.

Over 550m Ac?ve Users GloballyOver 169 million users in Europe 2007 2008 2009 2010 Source: Facebook internal data, Nov 2010

Top Facebook countries in Europe1. United Kingdom     28m2. Turkey                      23m3. France                     19.5m4. Italy                          17.2m5. Germany                 12.4m6. Spain                        11.6m7. Sweden                    3.8m8. Poland                      3.7m9. Belgium                   3.6m10.Netherlands           3.1m Source: Facebook Internal Data, Nov 2010

Over 3.13m Ac?ve users in Holland 2010 Source: Facebook internal data, November 2010 Note: Ac?ve users are registered users who have logged on to Facebook at least once in the last 30 days

Over 3.13m Ac?ve users in Holland 3.13+ 2008 2009 2010 Source: Facebook internal data, November 2010 Note: Ac?ve users are registered users who have logged on to Facebook at least once in the last 30 days

Facebook Demographics Holland Gender Age Source: Total ac?ve audience Facebook internal data July 2010

huge engagement3.13m monthly ac=ve users73% of users come back every week 44% of users return to the site daily3.6 billion monthly page views24% penetra=on of the online popula=on91 average number of friends872k users access on their mobile (28%)

mapping facebook? 

Social ads Open Graph Target User News feed News feedPagesFacebook pages Applica?ons

 instant personaliza?on

global ecosystem900 mln objects that people connect with30 billion pieces of content shared monthly 550k applica=ons ac=vemore than 1 mln websites integrated with pla,orm50% of comScore’s global top 100 sites more than 150 mln people engage on external sites

facebook as the fuel for our own online ecosystem

keys to success in facebookan ac?ve and open wallgood community management generates fansapps as engineusing the viral eﬀect of the social ecosystem ac?vate with aKen?onsparks the engagement

 facebook ecosystem of Pathé

22 cinemas16 ci?es11 million visitors#1 movie website in Netherlands: Pathe.nl

90% of movie goers does orienta?on online  (source: Bioscoopmonitor)

 Social?

“Want to catch a movie tonight?” “Let’s go see the new Harry PoKer”

ov ie!” Gre at m“ ot to  e g t!” u’v ou “Yo k it  ch ec “ Theexpe  3D  rienc “So  ama e was  funn y!” zing ”

Pathé facebook page

insights on customers

organic growth using cut+paste tools

using facebook campaigns

Pathé – Zaandam Applica?on

Pathé – Incep?on Applica?on

campaign: interac?on: viral

fanpage: fan growth

facebook as a traﬃc source

responder demographics

next steps: Pathé.nl social integra?on

from page to applica?on

thanks!

info.nl/socialmarke?ngWe provide professional Social Media marke>ng solu>ons with proven results.Choose one of our clear services: facebook startup, facebook ac?veTooling for extended content management and analy?cs: All in 1 socialTrack record includes implementa?ons for Pathé, GroenLinks, Fiat, John Frieda, All Op?onsFirst Dutch Preferred Development Consultant 

contactDaan Bolderdaan@info.nl 020‐5309100

Facebook strategies at GX Connect

by Iskander Smit on Dec 03, 2010

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Facebook strategies at GX Connect — Presentation Transcript