Digital Future of Retail - Session Amsterdam Creative Industries

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We hosted the second Sessions of Amsterdam Creative Industries Center of Expertise as founded by Amsterdam University of Applied Sciences, Inholland University and Amsterdam School of Arts.

Presentation and panel took place at the office of info.nl at June 5, 2014.

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Digital Future of Retail - Session Amsterdam Creative Industries

  1. Shopping2020 & digital future of retail June 5, 2014 Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
  2. 16 retail organisations 460 experts 19 research topics
  3. 32% 31% 22% 10% 3% 15% 10% 33% 21% 9% 5% 3%4% Laptop Desktop Tablet Smartphone Interactive/Internet television Glasses (e.g. Google Glasses) Smart watches Other devices Total market: devices used in the future to make online purchases (expert forecast) Distribution of online purchase channels (%) 2013 2020 70% online shopping = mobile GFK research Shopping 2020, 2013
  4. a future inhabited by people for whom the words “offline”, “online” and “mobile” have become irrelevant source:http://www.slideshare.net/yiibu/the-emerging-global-web
  5. six trends
  6. trend 1 Hyper personalisation of all
  7. trend 1 Hyper personalisation of all Image: placed.com
  8. trend 2 Real experiences balancing a data-driven world
  9. trend 2 Real experiences balancing a data-driven world
  10. trend 3 Hybrid shopping as default h"p://www.youtube.com/watch?v=3CSXOWKSG98
  11. trend 4 Non-lineair customer journeys
  12. trend 5 Retail will be in the cloud http://www.mayicorp.com/SiteAssets/Pages/default/clouds.jpg
  13. trend 5 Retail will be in the cloud estimote.com
  14. trend 6 The store is everywhere Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
  15. labs.info.nl, Jules Holleboom, 2014
  16. product as platform labs.info.nl, Jules Holleboom, 2014
  17. Become an API Focus on data Think beyond your own store Make open relations
  18. Build an community Value customer relations Be an expert Use platforms for transactions
  19. The digital future of retail. It is all about platforms and communities. ! Retail as media.

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