Kompasiana, Citizen Media Business Model in Indonesia

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This is my presentation in Indonesia International Communication Expo and Conference (ICC 2011). Topic: The Business Model of Next Generation Mobile Broadband

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Kompasiana, Citizen Media Business Model in Indonesia

  1. 1. Presented by: Iskandar Zulkarnaen (Community Editor KOMPAS.com)Jakarta, June 8, 2011
  2. 2. ISKANDAR ZULKARNAEN – @iskandarjet• Community Editor KOMPAS.com, 2011• Jurnalist KOMPAS.com, 2009• Copywriter KOMPAS.com, 2007• Journalist Republika, 2004S1  UIN Syarif Hidayatullah Jakarta,Perbankan Syariah, 2002 www.kompasiana.com/iskandarjet www.facebook.com/iskandarjet www.twitter.com/iskandarjet www.slideshare.net/iskandarjet iskandar@kompas.com
  3. 3. refers to forms ofcontent produced by private citizens whoare otherwise not professional journalists. It’s also refers to the ways in which audiences can become participants in the media using the different resources offered.
  4. 4. is the act ofcitizens playing an active role in the process ofcollecting, reporting, analyzing and disseminatingnews and information. —Shayne Bowman and Chris Willis, Penulis We Media: How Audiences are Shaping the Future of News and Information
  5. 5.  BROADCAST: top-down news Advertiser TV, Newspaper, Mass Media Magazine, Audience, Organization Website, etc. Reader Dan Gillmor, San Jose Mercury News
  6. 6.  INTERCAST: bottom-up news Komunitas Komunitas Dan Gillmor, San Jose Mercury News
  7. 7. is the biggest CitizenMedia in Indonesia. Users are allowed topublish their own news, experiences, opinionsand ideas immediately.
  8. 8. THEME 24 hours All content are managed andKompasiana moderatedCovers varioustopics & interests content format  NEWS  OPINION  FICTION
  9. 9.  Contents are managed as those of News Portal Wide-range of Categories Citizen Journalism is not limited to news as it relies upon user participation Interactive Features enable users to be connected to each other Rich online activities create brand engagement
  10. 10.  Blogging Social networking Article Rating Comment Rating Comment & Reply
  11. 11.  Activities Messages
  12. 12. Registered User Published Content 70.000 accounts 300.000 articles Mei 2011 Mei 2011 Average content/day: 800 articlesWithin a month, a Kompasianer can post up to150 articles 4.691REP Admin Kompasiana | 07 June 2011 | 15:30 comments
  13. 13.  Unique Visitors : 4,5 million users Pageviews : 6,7 million pages Rank on Alexa : #41 in Indonesia *) per mei 2011 Google Analytic
  14. 14. Registered User Published Content12.000  58.600 30.000  236.000 Jan 2010 Dec 2010 Jan 2010 Dec 2010 2,8 million Dec 2010 122% 1,2 million Jan 2010 6,3 million Dec 2010 82% 3,4 million Jan 2010
  15. 15. Marketeers Netizen Best in Champions Citizen Journalism MarkPlus Pesta Blogger 2010
  16. 16. Asian Digital Media Awards 2010Best in Digital Content – User Generated Content WAN-IFRA
  17. 17. http://telkomsel.kompasiana.com/palingindonesia
  18. 18. http://ib-bloggercompetition.kompasiana.com/
  19. 19. http://www.kompasiana.com/events/nga
  20. 20. Citizen Media in print
  21. 21. Citizen Media in print
  22. 22. Citizen Media in print
  23. 23. Citizen Media in print

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