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Kuliah iv manstra

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Internal Assessment

Internal Assessment

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    Kuliah iv manstra Kuliah iv manstra Presentation Transcript

    • MANAJEMEN STRATEGIKULIAH IV
      DADANG ISHAK ISKANDAR
      STIE RATULA KOTABUMI
      2011
    • Comprehensive Strategic Management Model
      2
      External
      Audit
      Implement
      Strategies:
      Marketing,
      Fin/Acct,
      R&D, CIS
      Generate,
      Evaluate,
      Select
      Strategies
      Implement
      Strategies:
      Mgmt Issues
      Measure &
      Evaluate
      Performance
      Vision
      &
      Mission
      Statements
      Long-Term
      Objectives
      Internal
      Audit
    • Internal Assessment
      Like a product or service, the planning process itself must be managed and shaped, if it is to serve executives as a vehicle for strategic decision-making”
      —Robert Lenz—
    • Internal Strategic Management Audit
      • Functional areas of the business
      • Strengths
      • Weaknesses
    • Internal Audit:
      Focuses on developing objectives and strategies to capitalize on internal strengths and overcome weaknesses
    • INTERNAL COMPONENT
      MANAGEMENT;
      ORGANIZATIONAL CULTURE;
      HUMAN RESOURCES/EMPLOYEE
      MARKETING;
      FINANCIAL/ACCOUNTING;
      PRODUCT
    • ORGANIZATIONAL CULTURE
      Pattern of behavior developed by an organization as it learns to cope with its problem of external adaptation and internal integration…is considered valid and taught to new members
    • MANAGEMENT FUNCTION
      PLANNING
      ORGANIZING;
      MOTIVATING;
      STAFFING;
      CONTROLLING
    • Stage of Strategic- Management Process When Most Important
      Function
      Planning
      Strategy Formulation
      Organizing
      Strategy Implementation
      Motivating
      Strategy Implementation
      Staffing
      Strategy Implementation
      Controlling
      Strategy Evaluation
    • MANAGEMENT AUDIT CHECKLIST
      Does the firm use strategic-management concepts?
      Are company objectives and goals measurable and well communicated?
      Do managers at all hierarchical levels plan effectively?
      Do managers delegate authority well?
      Is the organization’s structure appropriate?
      Continued....
    • Are job descriptions and job specifications clear?
      Is employee morale high?
      Are employee turnover and absenteeism low?
      Are organizational reward and control mechanisms effective?
    • MARKETING
      Marketing Audit Checklist (Cont’d)
      Does the firm conduct market research?
      Are product quality and customer service good?
      Are the firm's products/services priced appropriately?
      Does the firm have an effective promotion, advertising, and publicity strategy?
      Are marketing planning and budgeting effective?
      Do the firm’s marketing mangers have adequate experience and training?
      © 2001 Prentice Hall
      Ch. 4-12
    • FINANCE/ACCOUNT
      Investment decision (Capital budgeting)
      Financing decision
      Dividend decision
      © 2001 Prentice Hall
      Ch. 4-13
    • Internal Assessment (Cont’d)
      Production/Operations
      Process
      Capacity
      Inventory
      Workforce
      Quality
      © 2001 Prentice Hall
      Ch. 4-14
    • RESEARCH AND DEVELOPMENT
      Development of new products before competition
      Improving product quality
      Improving manufacturing processes to reduce costs
      © 2001 Prentice Hall
      Ch. 4-15