here is the Shift

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it's JUST the beginning =)

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here is the Shift

  1. 1. HERE IS THE SHIFT
  2. 2. M m[tv] becomes m[digital]
  3. 3. the digital numbers 2.7B searches performed on google there are over the number of text messages sent each day exceeds the total population of earth my space 11st largest country in the world is the gamer is 32yrs old the average 38% of online gamers are women 400 million there are active gamers worldwide
  4. 4. who ARE THE MEDIA ?
  5. 5. you are
  6. 6. I AM
  7. 7. WE ARE
  8. 8. we are
  9. 9. what’s our mission?
  10. 10. YOU say it is IT’s not what principle the of nowadays changing media landscape THEY say it is it’s what
  11. 11. why is mtv brand still so hot? TR ST U because our viewers us
  12. 12. lucky us we are working for a brand the one still being trusted left in this world brand thanks our thanks our viewers influence so we have to extend this to our LOYAL VIEWERS
  13. 13. media become HUMAN
  14. 14. web 1.0 2.0 3.0 1991 - 2002 – Search Engine Optimisation (SEO) keywords, meta tags, submission 2002 – 2006 – Search Engine Marketing (SEM) Google Adwords / Adsense, Yahoo! Advertising, Pay Per Click 2007 & future – Social Media Optimisation (SMO) pay clicks on SNS, contextual advertising on SNS & cross selling linkability, targetted lead farming
  15. 15. participating culture sharing and participating is spreading in the DIGITAL world
  16. 16. think about it 1814 everybody was on foot 1914 on train 1940 in cars 2040 100 millions avatar in the synthetic world ??
  17. 17. it will happen sooner!! 18/10/2006 SL population hit 1m 10 months later 10/8/2007 8.6M SL nowadays population is and it’s growing massively fast
  18. 18. by 2011 80% of active internet users will have a virtual life “gartner”
  19. 19. think about it is it a synthetic world? what is between real & synthetic worlds? A MEMBRANE so called new media
  20. 20. the evolution is there any gap between human & machine? this gap create emotional virtual agents
  21. 21. ALL YOU WANT TO KNOW MEDIA SHIFT & NEW CONSUMER CONSUMPTION HABITS THE RISE OF WEB 2.0 SOCIAL NETWORK TRENDS WHO ARE THE MEDIA? WHO ARE THE MARKETERS? THE 1% RULE THE MUSIC MATTERS THE FUTURE OF ADVERTISING SOCIAL BOOKMARKING AND MORE..........
  22. 22. all new in action theme site & skinning (with advertiser’s brand or event promotion) widget yourspins mixer muvee mobile wap channel free stream TV (opening and closing TVC wrapped) cleared artists music/video steam playlist library w 00 theme games n e in 2 7/8 fun toys mtv branded virtual site
  23. 23. welcome to the MTV interactive lab

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