SOURCE: MTV Music Matters Research April 2007 (Synovate).
15-24. Urban Youth in 10 Countries
universe ‘000
                         8-12                   13-17             18-24

                                   ...
%watched in P30D

40




 30




     20                                                                               Pho...
%watched in P7D

30.0




 22.5




   15.0
                                                                              ...
%watched in yesterday

20




 15




     10                                                                             ...
universe ‘000
                                                                    25-39

                                 ...
%watched in P30D


40




 30




     20                                                                     BBC
        ...
%watched in P7D

30.0




  22.5




   15.0                                                                              ...
%watched in yesterday

10.0




   7.5




       5.0                                                                     ...
2.5

            total PAX Resps (25-54 yrs old)           ALL MTV viewers
                                               ...
total PAX Resps (25-54 yrs old)            ALL MTV viewers




                                                           ...
7.2



                                                                                                                   ...
total young asian resps (8-24yrs old)          ALL MTV viewers




                                                       ...
we know how our audience is
 behaving and how they are
   spending their money!!
MTV is a charismatic brand
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Dior Tune
Upcoming SlideShare
Loading in …5
×

Dior Tune

1,717 views
1,651 views

Published on

it's not a complete deck, but good to see the graphic, of course without showing the oackage concept!! =)

Published in: Business, Travel
1 Comment
1 Like
Statistics
Notes
  • hihi,your presentation slides is very good and I would like to save it to review when offline.Hope that you are willing send me a copy to jacelyn101@hotmail.com

    Hope to hear from you soon.Thanks in advanced here.Have a nice day! ^^
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total views
1,717
On SlideShare
0
From Embeds
0
Number of Embeds
24
Actions
Shares
0
Downloads
0
Comments
1
Likes
1
Embeds 0
No embeds

No notes for slide

Dior Tune

  1. 1. SOURCE: MTV Music Matters Research April 2007 (Synovate). 15-24. Urban Youth in 10 Countries
  2. 2. universe ‘000 8-12 13-17 18-24 150.0 21.6m 4.2m 112.5 75.0 37.5 total resps 0 SOURCE:Young Asian 2006 MTV P30D BASE: 10 markets in Asia - SG/Korea/Twn/India/M’sia/HK/ Thailand/Philippines/indonesia/china Universe/ sample :Youth 8-24 (21.6m/11,590)
  3. 3. %watched in P30D 40 30 20 Phoenix Chi Dis Trav & Liv cartoon network Animal planet HBO NGC 10 SMovies [V] Discovery SOURCE:Young Asian 2006 0 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  4. 4. %watched in P7D 30.0 22.5 15.0 Cartoon Network Phx CHi Animal Planet SMovies NGC 7.5 HBO Discovery [V] 0 SOURCE:Young Asian 2006 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  5. 5. %watched in yesterday 20 15 10 AXN ASIA Cartoon Network Animal Planet NGC PHX CHI 5 SMovies Discovery HBO [V] SOURCE:Young Asian 2006 0 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  6. 6. universe ‘000 25-39 2.8m 70.0 14.4m 52.5 35.0 17.5 total resps 0 SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) MTV P30D BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Universe/ sample : Upscale adults 25-64 (14.4m/20,553)
  7. 7. %watched in P30D 40 30 20 BBC Dis Trav & Liv SMovies Cartoon Network Animal Planet 10 HBO MTV NGC SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ CNN 0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) Discovery
  8. 8. %watched in P7D 30.0 22.5 15.0 BBC Dis Trav & Liv SMovies Animal Planet Car Net MTV 7.5 HBO NGC SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) CNN BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ 0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) DIscovery
  9. 9. %watched in yesterday 10.0 7.5 5.0 Animal P Dis Trav & Liv SPlus SMovies NGC CNN 2.5 Car Net MTV SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) HBO 0 BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) Discovery
  10. 10. 2.5 total PAX Resps (25-54 yrs old) ALL MTV viewers 1.3 66.8 43.4 travel on Biz & 1st class 46.5 61.1 7.7 29.8 31.6 6 member of social club “i like to treat myself to something i’ll buy a new product or services if it well educated - university & higher special even if it’s expensive makes my life more enjoyable confident and has her own exclude Japan style and own way with life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  11. 11. total PAX Resps (25-54 yrs old) ALL MTV viewers 28.7 46.2 9 31.6 18 6.2 3.8 4 will to spend on (ave spend USD 200+) i pride myself on being well informed well known foregin brands are usually working professional - Top management on cosmetic/ Fragrance/ Perfume etc and up-to-date better quality than local brands confident and has her own exclude Japan style and own way with life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  12. 12. 7.2 4.6 total PAX Resps (25-54 yrs old) ALL MTV viewers has a offshore accounts for investment 55.9 purpose 13.4 41.6 19.1 19 10.6 16.1 15.8 has a privilege / priority banking account paying extra for quality is worthwhile visited Museum/ art gallery in P6mths consumed wine in past 6 mths appreciates the finer things exclude Japan in life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  13. 13. total young asian resps (8-24yrs old) ALL MTV viewers 59.8 39.1 31.3 35.5 43.4 27.7 22.3 25.4 companion of leisure activities or designer goods or famous brands can friends: Movies/ concerts/ shopping etc i prefer to spend my free time outdoor i like ppl too be around than be alone entrance my image instead of sitting inside a house outgoing, likes to hang out exclude Japan Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  14. 14. we know how our audience is behaving and how they are spending their money!!
  15. 15. MTV is a charismatic brand

×