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Dior Tune

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it's not a complete deck, but good to see the graphic, of course without showing the oackage concept!! =)

it's not a complete deck, but good to see the graphic, of course without showing the oackage concept!! =)

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  • hihi,your presentation slides is very good and I would like to save it to review when offline.Hope that you are willing send me a copy to jacelyn101@hotmail.com

    Hope to hear from you soon.Thanks in advanced here.Have a nice day! ^^
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Dior Tune Dior Tune Presentation Transcript

  • SOURCE: MTV Music Matters Research April 2007 (Synovate). 15-24. Urban Youth in 10 Countries
  • universe ‘000 8-12 13-17 18-24 150.0 21.6m 4.2m 112.5 75.0 37.5 total resps 0 SOURCE:Young Asian 2006 MTV P30D BASE: 10 markets in Asia - SG/Korea/Twn/India/M’sia/HK/ Thailand/Philippines/indonesia/china Universe/ sample :Youth 8-24 (21.6m/11,590)
  • %watched in P30D 40 30 20 Phoenix Chi Dis Trav & Liv cartoon network Animal planet HBO NGC 10 SMovies [V] Discovery SOURCE:Young Asian 2006 0 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  • %watched in P7D 30.0 22.5 15.0 Cartoon Network Phx CHi Animal Planet SMovies NGC 7.5 HBO Discovery [V] 0 SOURCE:Young Asian 2006 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  • %watched in yesterday 20 15 10 AXN ASIA Cartoon Network Animal Planet NGC PHX CHI 5 SMovies Discovery HBO [V] SOURCE:Young Asian 2006 0 BASE: 10 markets in Asia - SG/Korea/Twn/India/ M’sia/HK/Thailand/Philippines/indonesia/china Universe/ sample : female 18-24 (4.2m/3,307) MTV
  • universe ‘000 25-39 2.8m 70.0 14.4m 52.5 35.0 17.5 total resps 0 SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) MTV P30D BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Universe/ sample : Upscale adults 25-64 (14.4m/20,553)
  • %watched in P30D 40 30 20 BBC Dis Trav & Liv SMovies Cartoon Network Animal Planet 10 HBO MTV NGC SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ CNN 0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) Discovery
  • %watched in P7D 30.0 22.5 15.0 BBC Dis Trav & Liv SMovies Animal Planet Car Net MTV 7.5 HBO NGC SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) CNN BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ 0 japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) DIscovery
  • %watched in yesterday 10.0 7.5 5.0 Animal P Dis Trav & Liv SPlus SMovies NGC CNN 2.5 Car Net MTV SOURCE: Pan Asia-Pacific media Survey (2006 Q1-4) HBO 0 BASE: 11 markets in Asia - SG/Sydney/ Melbourne/Korea/ japan/ Twn/India/M’sia/HK/Thailand/Philippines/indonesia/ Female 25-39 Universe/ sample : Q1-4 2-006(3.2m/4,450) Discovery
  • 2.5 total PAX Resps (25-54 yrs old) ALL MTV viewers 1.3 66.8 43.4 travel on Biz & 1st class 46.5 61.1 7.7 29.8 31.6 6 member of social club “i like to treat myself to something i’ll buy a new product or services if it well educated - university & higher special even if it’s expensive makes my life more enjoyable confident and has her own exclude Japan style and own way with life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  • total PAX Resps (25-54 yrs old) ALL MTV viewers 28.7 46.2 9 31.6 18 6.2 3.8 4 will to spend on (ave spend USD 200+) i pride myself on being well informed well known foregin brands are usually working professional - Top management on cosmetic/ Fragrance/ Perfume etc and up-to-date better quality than local brands confident and has her own exclude Japan style and own way with life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  • 7.2 4.6 total PAX Resps (25-54 yrs old) ALL MTV viewers has a offshore accounts for investment 55.9 purpose 13.4 41.6 19.1 19 10.6 16.1 15.8 has a privilege / priority banking account paying extra for quality is worthwhile visited Museum/ art gallery in P6mths consumed wine in past 6 mths appreciates the finer things exclude Japan in life Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  • total young asian resps (8-24yrs old) ALL MTV viewers 59.8 39.1 31.3 35.5 43.4 27.7 22.3 25.4 companion of leisure activities or designer goods or famous brands can friends: Movies/ concerts/ shopping etc i prefer to spend my free time outdoor i like ppl too be around than be alone entrance my image instead of sitting inside a house outgoing, likes to hang out exclude Japan Source: Pan Asia-Pacific Cross Media Survey 2006 Base: 11 MKTS in Asia member of past 7 day Universe/sample : Upscale Adults 25-64 (14.4m/20,553/ MTV P7D (1.5m/2,692)
  • we know how our audience is behaving and how they are spending their money!!
  • MTV is a charismatic brand