Your SlideShare is downloading. ×
Crowdfunding for Impact
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Crowdfunding for Impact

108
views

Published on

Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo …

Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."

Published in: Health & Medicine, Business

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
108
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
2
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. Crowdfunding for Impact Bre DiGiammarino, Cause Director bre@indiegogo.com | @IndiegogoCause
  • 2. Campaign
  • 3. Partner page
  • 4. Raise money Capture data Customer interaction Market validation Benefits of Crowdfunding Create evangelists
  • 5. Launch your idea
  • 6. Gauge and prove demand
  • 7. Grow your market
  • 8. Spread a message
  • 9. Partner page
  • 10. 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4.
  • 11. ‘Green Bar Effect’ The Green Bar Effect Higher goal doesn’t always mean more money!
  • 12. 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch
  • 13. Your pitch is the face of your campaign Have a good pitch
  • 14. Make it personal
  • 15. 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch Perks
  • 16. Why do people contribute? Passion Participation & Pride Perks Passion Participation & Pride Perks
  • 17. Perk ideas
  • 18. 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch Perks Promotion
  • 19. Canary Technology – New York, NY USA Raised: $1,866,692 Goal: $100,000 Preparation Crowdfunding isn’t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start
  • 20. Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key Time your marketing! Prime the pump
  • 21. Stay active Be Proactive Tell people about your project – constantly! Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer
  • 22. Indiegogo Resources Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: support@indiegogo.com
  • 23. Thank you! Bre DiGiammarino bre@indiegogo.com

×