Crowdfunding for Impact
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Crowdfunding for Impact

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Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo ...

Bre DiGiammarino, Cause Director at Indiegogo reviews the fundamental steps in successful crowdfunding for social good projects among youth. Highlighting innovative projects funded through Indiegogo and a list of resources to move forward with funding your youth health project. Presented at YTH Live 2014 session "Innovative Funding for Social Good."

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    Crowdfunding for Impact Crowdfunding for Impact Presentation Transcript

    • Crowdfunding for Impact Bre DiGiammarino, Cause Director bre@indiegogo.com | @IndiegogoCause
    • Campaign
    • Partner page
    • Raise money Capture data Customer interaction Market validation Benefits of Crowdfunding Create evangelists
    • Launch your idea
    • Gauge and prove demand
    • Grow your market
    • Spread a message
    • Partner page
    • 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4.
    • ‘Green Bar Effect’ The Green Bar Effect Higher goal doesn’t always mean more money!
    • 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch
    • Your pitch is the face of your campaign Have a good pitch
    • Make it personal
    • 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch Perks
    • Why do people contribute? Passion Participation & Pride Perks Passion Participation & Pride Perks
    • Perk ideas
    • 4 Fundamentals of Successful Campaigns Frame1. 2. 3. 4. Pitch Perks Promotion
    • Canary Technology – New York, NY USA Raised: $1,866,692 Goal: $100,000 Preparation Crowdfunding isn’t winning the lottery Campaigns require effort and constant promotion Make sure to have a plan before you start
    • Only one chance at a first impression Utilize a soft launch 30% rule Marketing schedule is key Time your marketing! Prime the pump
    • Stay active Be Proactive Tell people about your project – constantly! Campaigns sending at least 3 updates raise about 239% more than those that post 2 or fewer
    • Indiegogo Resources Campaigner Field Guide http://landing.indiegogo.com/iggfieldguide/ Insights Blog: for insights, tips and ideas: https://www.indiegogo.com/blog/ Indiegogo: browse successful campaigns: http://indiegogo.com Help Center: answers to specific questions: http://support.indiegogo.com/forums Additional Questions: Our Customer Happiness Team is always here for you. Contact us: support@indiegogo.com
    • Thank you! Bre DiGiammarino bre@indiegogo.com