The inspiration for this study came from a sweepstakes that MTV and Foursquare held last September. The contest went like this...
My first reaction was: “Wow. This is really cool.” It’s simple, elegant, and effective. (strenghts) Many public health interventions have used “key opinion leaders,” or popular people, to help change health behaviors, attitudes, and social norms -- like using condoms to prevent HIV. However, it got me thinking. Is this REALLY the best way to be using social media? It turns out that we don’t really know that much about how effective these kinds of programs can be. The success of such campaigns depends on how teens and young adults use social media to communicate about sexual health.
Explain close vs. casual difference here
Young urban minority adults bear a disproportionate burden of HIV and STDs. (blacks, latino, urban) Young parents are a group that are particularly at risk because the behaviors that put them at risk for pregnancy also put them at risk for HIV/STDs. Among pregnant/parenting adolescents, 29% get an incident STD during pregnancy and the postpartum period , and adolescent mothers are less likely to use condoms and are twice as likely to get an incident STD compared to nulliparous sexually active peers.4,5
(All questions were “check all that apply”)
No participants reported using Bebo, Blogger, Foursquare, Friendster, Gowalla, Habbo, LinkedIn, LiveJournal, SCVNGR, or Xanga.
PLATFORM: which social network is the right setting? reach a big audience, closeness of network, etc. GOALS: Changing norms vs. education vs. access to services STRUCTURE: Sharing vs. receiving info KEEPING UP TO DATE: for instnace, geolocation might take off! it was very recently that people thought urban minority kids didn’t have INTERNET access.
Tweeting about Testing How under-served urban adolescents use social media to communicate about sexual health Zai Divecha Yale School of Public Health Planned Parenthood of Southern New England