#TalkHIV
Upcoming SlideShare
Loading in...5
×
 
  • 324 views

"#TalkHIV" was presented at Sex::Tech 2011 by Booker T. Daniels.

"#TalkHIV" was presented at Sex::Tech 2011 by Booker T. Daniels.

Statistics

Views

Total Views
324
Views on SlideShare
324
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

#TalkHIV #TalkHIV Presentation Transcript

  •  
  • Booker T. Daniels
  • About #TalkHIV
    • A pilot project of CDC’s Act against AIDS campaign.
    • Intended to increase dialogue about HIV prevention, testing, and condom use, and counter myths & misperceptions .
    • Targeted African American men and women aged 18–24 and their peers,
    • partners, and families.
    • Conducted from March to December 2010.
    • First foray on the part of CDC’s Division of HIV/AIDS into the use of social media to support HIV education and prevention.
    • CDC/DHAP learned that Twitter:
    • provides a rich platform for engaging in a dialogue with target audiences
    • ideal when organizations are willing to meet audiences where they are and communicate in a way that opens a conversation
    • twitter.com/talkHIV
    Primary Lesson Learned
  • What Worked Best?
    • Partners = Credibility and Reach
    • The More You Tweet, the More Your Audience Grows
    • Establish a Twitter Persona
  • Data for Discussion
    • This snapshot illustrates lessons learned including:
    • Retweets provide richest opportunity to prompt dialogue with and within target
    • audience
    • Greater the activity, greater the likelihood of retweeting and
    • message sharing
    • Peak hours for audience engagement are: 8-10AM, 12-2PM,
    • and 6PM – until late in the evening
    Note: The chart above displays # of tweets, replies and retweets on the vertical axis and dates in the horizontal.
  •