A Better Way To Remember: Using Mobile Technology to Improve HIV Medication Adherence and Promote HIV Testing

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A better way to remember: Using mobile phones to improve HIV medication adherence and promote regular HIV testing in Oregon. Reaching out to MSM, gay men, IDU, and everyone who could use an SMS, email …

A better way to remember: Using mobile phones to improve HIV medication adherence and promote regular HIV testing in Oregon. Reaching out to MSM, gay men, IDU, and everyone who could use an SMS, email or voice reminder.

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  • 1. 1A Better Way to Remember:Using Technology to Improve HIV MedicationAdherence and Promote Regular TestingDano W. Beck, MSWRuth Helsley, RN, BSNSixth Annual Conference on Youth + Tech + HealthApril 7,8 & 9, 2013San Francisco, CA
  • 2. 2Oregon Reminders: What is it?• A service offering:– HIV/STD test reminders– Medication reminders– Prescription refill reminders– Healthy living messages
  • 3. 3Goals• Improve HIV medication adherence• Increase HIV testing frequency
  • 4. 4Enrollment Process• Visit www.OregonReminders.org• Select “Set Reminders”• Answer questions
  • 5. 9Marketing• Staff-client communication• Posters and cards• Online advertising• Radio PSAs• Peer-to-peer marketing
  • 6. 10Staff-ClientCommunication• Enthusiastic staff =interested clients
  • 7. 11Staff-ClientCommunication• Key words:– “Free”– “Confidential”
  • 8. 12Staff-ClientCommunication• Best practice: handclients a tabletdisplaying the website
  • 9. 13Posters and Cards
  • 10. 14Online Advertising• Websites/apps– Grindr, Scruff, Manhunt• Social media– Facebook, Twitter
  • 11. 15Radio PSAs
  • 12. 16Peer-to-Peer Marketing• Video sharing• Emails to friends
  • 13. 17
  • 14. 18Tips• Get input from your target audience• Prioritize user needs over data collection• Have a mobile-friendly website• Encourage staff enthusiasm• Advertise online
  • 15. 19Contact InformationDano Beck, MSWTechnology Intervention SpecialistOregon Health Authority,HIV Prevention Programdaniel.w.beck@state.or.us(971) 673-0170