Open Government and Geolocation Mindy Nichamin
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Open Government and Geolocation Mindy Nichamin



"Open Government & Geolocation: Building a Mobile, Location-Based Search for" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

"Open Government & Geolocation: Building a Mobile, Location-Based Search for" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.



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Open Government and Geolocation Mindy Nichamin Open Government and Geolocation Mindy Nichamin Presentation Transcript

  • Open Government & Geolocation:Building a Mobile, Location-Based Search for AIDS.govSex::Tech 2011San Francisco, CAMindy New Media CoordinatorJohn Snow, Inc. (JSI)Jennie Communications DirectorJohn Snow, Inc. (JSI)
  • Our Roadmap• HIV/AIDS Prevention Today and Service Provider Locator• Online widget• Mobile – Mobile site vs. app – Mobile Locator• Analytics• Feedback• Resources
  • aggregators“Pipe Dream” by Rishi Menon ‐  View slide
  • Widget buildersFrank Scherschel ‐  View slide
  • The ProblemPhoto credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at
  • 13
  • or 14
  • hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5
  • • <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="" xmlns:georss="">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href=";radius=5" rel="self" />• <link href="" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="" />• <id>,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal- code">37206</span></div>• <div class="tel">615-226-1695</div>• </div>• </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>
  • Widget builders Search decentralizationFrank Scherschel ‐ 
  • 22
  • Shareable
  • Mobile
  • 28 I’m I’m I’m I’m bored microtasking social local
  • I’m local. Where am I? What’s here?  Resources  Check-ins  Maps  Reviews  Directions  Geolocation  Combo of web and apps
  • Tiers of Adoption  SMS  Lowest common denominator  Universal adoption
  • Tiers of Adoption (continued) Mobile Web  Nearly universal Applications  Targeted experience  Platform specific (Android, iOS, Windows, Blackberry, etc.)
  • What to Build?
  • Why an App? Advantages  Utilize device‐ specific features  Better overall user  experience  Revenue  Generation
  •  Cons34  Must develop for multiple platforms  Cost – Avg. $30,000 to build per platform
  • Why a mobile website? Pros  It’s the web ‐ REACH  Cross‐platform  Cost is generally less than app  development Cons  Lacks functionality/feel of app  People tend to prefer a good  app over a mobile website, if  both are available
  • Return on Investment Assuming the same cost to develop*  Source ‐ Mashable ‐ Aaron Maxwell *= doesn’t include content development, marketing, maintenance, etc.
  • www.AIDS.go
  • Mobile Locator
  • Analytics
  • ~3.5 million loads (meaningless)
  • 16,000 actual searches
  • Widget on >100 websites
  • Feedback
  • RE: Thanks for being irrelevant...
  • as a Centralized Resource  Through the locator, we are able to reach each  specific owners of data to correct and update  HUD, CDC, SAMHSA, HRSA, OPA  Responsive government  Positive response  Blog post about the experience  Build trust for project
  • 51
  • Future Plans Locator API  Allow others to use data freely  Mobile applications Feedback within map  Stakeholders, site owners, clinics can respond directly  Corrections to erroneous data becomes more automated Public/Private Partnerships  Work with organizations that will use and promote  Locator  Customization of locator to specific campaigns
  • QR Mobile Site Locator
  • One last tip…• Build• Iterate ?
  • Further ReadingLuke Wroblewski Josh Clark http://www.globalmoxie.comTwitter: @lukew Twitter: @globalmoxie
  • Technical Questions? • Lance Roggendorff • Jeremy Vanderlan
  • Stay Connected! Mindy Jennie