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Open Government and Geolocation Mindy Nichamin
 

Open Government and Geolocation Mindy Nichamin

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"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

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    Open Government and Geolocation Mindy Nichamin Open Government and Geolocation Mindy Nichamin Presentation Transcript

    • Open Government & Geolocation:Building a Mobile, Location-Based Search for AIDS.govSex::Tech 2011San Francisco, CAMindy NichaminAIDS.gov New Media CoordinatorJohn Snow, Inc. (JSI)Jennie AndersonAIDS.gov Communications DirectorJohn Snow, Inc. (JSI)
    • Our Roadmap• HIV/AIDS Prevention Today and Service Provider Locator• Online widget• Mobile – Mobile site vs. app – Mobile Locator• Analytics• Feedback• Resources
    • aggregators“Pipe Dream” by Rishi Menon ‐ http://www.flickr.com/photos/rxmflickr/4102530508/ 
    • Widget buildersFrank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 
    • The ProblemPhoto credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/
    • 13
    • or 14
    • http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5
    • • <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&amp;radius=5" rel="self" />• <link href="http://hivtest.org" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="http://www.w3.org/1999/xhtml">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal- code">37206</span></div>• <div class="tel">615-226-1695</div>• </div>• </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>
    • Widget builders Search decentralizationFrank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 
    • 22
    • Shareable
    • Mobile
    • 28 I’m I’m I’m I’m bored microtasking social local
    • I’m local. Where am I? What’s here?  Resources  Check-ins  Maps  Reviews  Directions  Geolocation  Combo of web and apps
    • Tiers of Adoption  SMS  Lowest common denominator  Universal adoption
    • Tiers of Adoption (continued) Mobile Web  Nearly universal Applications  Targeted experience  Platform specific (Android, iOS, Windows, Blackberry, etc.)
    • What to Build?
    • Why an App? Advantages  Utilize device‐ specific features  Better overall user  experience  Revenue  Generation
    •  Cons34  Must develop for multiple platforms  Cost – Avg. $30,000 to build per platform
    • Why a mobile website? Pros  It’s the web ‐ REACH  Cross‐platform  Cost is generally less than app  development Cons  Lacks functionality/feel of app  People tend to prefer a good  app over a mobile website, if  both are available
    • Return on Investment Assuming the same cost to develop*  Source ‐ Mashable ‐ Aaron Maxwell *= doesn’t include content development, marketing, maintenance, etc.
    • www.AIDS.go
    • m.AIDS.gov
    • Mobile Locator
    • Analytics
    • ~3.5 million loads (meaningless)
    • 16,000 actual searches
    • Widget on >100 websites
    • Feedback
    • RE: Thanks for being irrelevant...
    • AIDS.gov as a Centralized Resource  Through the locator, we are able to reach each  specific owners of data to correct and update  HUD, CDC, SAMHSA, HRSA, OPA  Responsive government  Positive response  Blog post about the experience  Build trust for AIDS.gov project
    • 51
    • Future Plans Locator API  Allow others to use data freely  Mobile applications Feedback within map  Stakeholders, site owners, clinics can respond directly  Corrections to erroneous data becomes more automated Public/Private Partnerships  Work with organizations that will use and promote  Locator  Customization of locator to specific campaigns
    • QR CodesAIDS.gov Mobile Site AIDS.gov Locator
    • One last tip…• Build• Iterate ?
    • Further ReadingLuke Wroblewski Josh Clarkhttp://www.lukew.com/ http://www.globalmoxie.comTwitter: @lukew Twitter: @globalmoxie
    • Technical Questions? • Lance Roggendorff LRoggendorff@icfi.com • Jeremy Vanderlan JVanderlan@icfi.com
    • Stay Connected!http://m.AIDS.gov http://locator.AIDS.gov blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov Mindy mnichamin@jsi.com myspace.com/AIDSgov flickr.com/AIDSgov Jennie youtube.com/AIDSgov janderson@jsi.com foursquare.com/AIDSgov