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Open Government and Geolocation Mindy Nichamin

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"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

"Open Government & Geolocation: Building a Mobile, Location-Based Search for AIDS.gov" was presented at Sex::Tech 2011 by Mindy Nichamin and Jennie Anderson of John Snow, Inc.

Published in: Health & Medicine

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  • 1. Open Government & Geolocation:Building a Mobile, Location-Based Search for AIDS.govSex::Tech 2011San Francisco, CAMindy NichaminAIDS.gov New Media CoordinatorJohn Snow, Inc. (JSI)Jennie AndersonAIDS.gov Communications DirectorJohn Snow, Inc. (JSI)
  • 2. Our Roadmap• HIV/AIDS Prevention Today and Service Provider Locator• Online widget• Mobile – Mobile site vs. app – Mobile Locator• Analytics• Feedback• Resources
  • 3. aggregators“Pipe Dream” by Rishi Menon ‐ http://www.flickr.com/photos/rxmflickr/4102530508/ 
  • 4. Widget buildersFrank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 
  • 5. The ProblemPhoto credit: Boy scratching head. Photograph by Alessandro Lucia. Accessed 1/19/11 at http://www.flickr.com/photos/san_drino/1454922072/
  • 6. 13
  • 7. or 14
  • 8. http://cdcnpin.org/ hivTestLocatorFeed/ feed.aspx? zip=37206& radius=5
  • 9. • <?xml version="1.0" encoding="utf-8"?>• <feed xmlns="http://www.w3.org/2005/Atom" xmlns:georss="http://www.georss.org/georss">• <title>Search Results from CDC - Locate HIV/AIDS Testing Sites</title>• <link href="http://cdcnpin.org/hivTestLocatorFeed.aspx?zip=37206&amp;radius=5" rel="self" />• <link href="http://hivtest.org" rel="alternate" />• <author>• <name>CDC NPIN</name>• </author>• <id>tag:cdcnpin.org,2009-09-15:/npinwebservices/NPINDataWebservices</id>• <updated>2009-09-15T00:00:00-05:00</updated>• <entry>• <title>Cayce Family Health Center</title>• <link href="http://www.hivtest.org/search/OrgResult.cfm?OrgNbr=21952" />• <id>tag:hivtest.org,2000-03-20:/search/OrgResult.cfm?OrgNbr=21952</id>• <summary type="xhtml">• <div xmlns="http://www.w3.org/1999/xhtml">• <div class="vcard">• <div class="fn org">Cayce Family Health Center</div>• <div class="adr">• <div class="street-address">617 S 8th St</div>• <span class="locality">Nashville</span>, <span class="region">TN</span>, <span class="postal- code">37206</span></div>• <div class="tel">615-226-1695</div>• </div>• </div>• </summary>• <georss:point>36.168533 -86.755339</georss:point>• <updated>2010-10-14T18:17:31.0000000-04:00</updated>• </entry>• </feed>
  • 10. Widget builders Search decentralizationFrank Scherschel ‐ http://images.google.com/hosted/life/l?imgurl=a00c346a37821dc5 
  • 11. 22
  • 12. Shareable
  • 13. Mobile
  • 14. 28 I’m I’m I’m I’m bored microtasking social local
  • 15. I’m local. Where am I? What’s here?  Resources  Check-ins  Maps  Reviews  Directions  Geolocation  Combo of web and apps
  • 16. Tiers of Adoption  SMS  Lowest common denominator  Universal adoption
  • 17. Tiers of Adoption (continued) Mobile Web  Nearly universal Applications  Targeted experience  Platform specific (Android, iOS, Windows, Blackberry, etc.)
  • 18. What to Build?
  • 19. Why an App? Advantages  Utilize device‐ specific features  Better overall user  experience  Revenue  Generation
  • 20.  Cons34  Must develop for multiple platforms  Cost – Avg. $30,000 to build per platform
  • 21. Why a mobile website? Pros  It’s the web ‐ REACH  Cross‐platform  Cost is generally less than app  development Cons  Lacks functionality/feel of app  People tend to prefer a good  app over a mobile website, if  both are available
  • 22. Return on Investment Assuming the same cost to develop*  Source ‐ Mashable ‐ Aaron Maxwell *= doesn’t include content development, marketing, maintenance, etc.
  • 23. www.AIDS.go
  • 24. m.AIDS.gov
  • 25. Mobile Locator
  • 26. Analytics
  • 27. ~3.5 million loads (meaningless)
  • 28. 16,000 actual searches
  • 29. Widget on >100 websites
  • 30. Feedback
  • 31. RE: Thanks for being irrelevant...
  • 32. AIDS.gov as a Centralized Resource  Through the locator, we are able to reach each  specific owners of data to correct and update  HUD, CDC, SAMHSA, HRSA, OPA  Responsive government  Positive response  Blog post about the experience  Build trust for AIDS.gov project
  • 33. 51
  • 34. Future Plans Locator API  Allow others to use data freely  Mobile applications Feedback within map  Stakeholders, site owners, clinics can respond directly  Corrections to erroneous data becomes more automated Public/Private Partnerships  Work with organizations that will use and promote  Locator  Customization of locator to specific campaigns
  • 35. QR CodesAIDS.gov Mobile Site AIDS.gov Locator
  • 36. One last tip…• Build• Iterate ?
  • 37. Further ReadingLuke Wroblewski Josh Clarkhttp://www.lukew.com/ http://www.globalmoxie.comTwitter: @lukew Twitter: @globalmoxie
  • 38. Technical Questions? • Lance Roggendorff LRoggendorff@icfi.com • Jeremy Vanderlan JVanderlan@icfi.com
  • 39. Stay Connected!http://m.AIDS.gov http://locator.AIDS.gov blog.AIDS.gov twitter.com/AIDSgov facebook.com/AIDSgov Mindy mnichamin@jsi.com myspace.com/AIDSgov flickr.com/AIDSgov Jennie youtube.com/AIDSgov janderson@jsi.com foursquare.com/AIDSgov