ISIS 'Say What?!?!' Case Study

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Sheoran Bhupendra, Deputy Director of ISIS, delivered this case study presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on …

Sheoran Bhupendra, Deputy Director of ISIS, delivered this case study presentation at the Ford Foundation Grantee Strategy Retreat, "Advancing a New Vision for Youth Sexuality through New Media" on Nov. 8, 2011.

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  • 1. Say What?!? Social Media Contest CASE STUDY“Advancing a New Vision for Youth Sexuality through New Media” Advancing Media Ford Foundation Grantees Retreat Nov. 8, 2011 Bhupendra Sheoran Deputy Director ISIS
  • 2. 501(c)3 organization based in Oakland CA Oakland,Mission is to use new media and mobile technology for gy sexual health promotion and disease prevention
  • 3. Social Media Contest Goal: Gather youth-created content for a video campaign about the need for better sex education in the U.S.
  • 4. Partners• MTV: Celebrity talent and content placement• SayNow: Digital voice platform• FunnyorDie: Promotional videos to recruit entrants and Final video from Winning Entry g y
  • 5. ISIS Nuts & Bolts• Created microsite• Wrote content to support sex education for youth• Vetted rules• Set up prizing structure• Moderation of entries• PR efforts ff t• Distribution of winning video
  • 6. Metrics 13,000 contest entries 1,400 i it 2,380 1 400 visits, 2 380 page views i 21,086 views of videos , TOTAL ENGAGEMENT: 38,986 youth
  • 7. And the Winner is… http://www.saywhatcontest.org/
  • 8. Lessons LearnedPartnershipsChoose the right channelsAuthenticity
  • 9. Thank you!sheoran@isis-inc.org 510 835 9400 510-835-9400