Harnessing the Power of Social Media to Stop Teen Dating Violence

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Eleanor Davis and Brian O'Connor of Futures Without Violence, highlight a digital tool that will aggregate positive actions taken across a host of social networks, providing teens with the tools to …

Eleanor Davis and Brian O'Connor of Futures Without Violence, highlight a digital tool that will aggregate positive actions taken across a host of social networks, providing teens with the tools to create healthy and respectful relationships. Presented at YTH Live 2014 session "Violence Prevention: Engaging Youth in Digital Conversations."

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  • 1. That’s Not Cool and The #RespectEffect Harnessing the Power of Social Media to Stop Teen Dating Violence Brian O’Connor Eleanor Davis Futures Without Violence April 6-8, 2014 San Francisco, CA Annual Conference on Youth + Tech + Health   This  project  was  supported  by  Award  No.  2012-­‐TA-­‐AX-­‐K059  awarded  by  the   Office  on  Violence  Against  Women.  The  opinion,  findings,  and    conclusions  or   recommendaHons  expressed  in  this  webinar  are  those  of  the  author  and  do    not   necessarily  reflect  the  view  of  the  Department  of  JusHce.    
  • 2. •  Partners: •  Futures Without Violence •  Office on Violence Against Women •  The Advertising Council •  R/GA •  Archrival •  Local Partners That’s Not Cool Initiative
  • 3. That’s Not Cool Objective •  That’s Not Cool uses examples of control, pressure, or abuse that occur in the digital world to help teens draw their own line on what is okay, or not okay, in their intimate relationships.
  • 4. Focus Audience: Transitional Teens
  • 5. Digital Dating Abuse •  When someone repeatedly controls, pressures, or threatens someone they’re seeing or dating through their phone or online. •  Three major “infractions”: •  Unwanted and/or repeated calls or text messages •  Breaking into social networking account •  Pressure to share embarrassing or private pictures or videos
  • 6. In 2013 … •  40% of teens reported incidences of digital dating abuse. •  11% shared nude photos of themselves. •  72% of teens said that digital abuse is a serious problem for people their age. Associated Press-NORC Center for Public Affairs Research: “The Digital Abuse Study: Experiences of Teens and Young Adults.” http://www.apnorc.org/Pages/default.aspx; 2013.  
  • 7. www.ThatsNotCool.com
  • 8. That’s Not Cool Resources & Initiatives •  www.ThatsNotCool.com •  Tools Website •  Talk it Out Forum •  The Ambassador Program •  Raise awareness & build leadership •  Monthly challenges •  Teen leaders across the country
  • 9. Social Media for Social Good
  • 10. The #RespectEffect Objectives: •  Build teen leadership •  Reclaim the positive energy of the digital space •  Highlight and amplify actions that promote healthy, respectful relationships
  • 11. The #RespectEffect: Inspiration
  • 12. #RespectEffect How Does It Work?" •  Hashtag Feed / Community Dashboard •  Could include videos, photos, updates •  Could feature personal events, political news items, or images in the media.
  • 13. #RespectEffect: Help Us Build It! •  How might you use the #RespectEffect app in your work with youth? •  Other examples of social media campaigns that have inspired you?
  • 14. HOMEWORK! In the next 24 hours…. •  Create your own #RespectEffect post. •  Upload it to Twitter, Facebook, or Instagram. •  And don’t forget to tag #RespectEffect and @ThatsNotCool!
  • 15. Thank you! Contact us at: 
 Brian O’Connor: boconnor@futureswithoutviolence.org Eleanor Davis: edavis@futureswithoutviolence.org