Your SlideShare is downloading. ×
  • Like
Getting the Word Out - Zoe Lehman
Upcoming SlideShare
Loading in...5

Thanks for flagging this SlideShare!

Oops! An error has occurred.


Now you can save presentations on your phone or tablet

Available for both IPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Getting the Word Out - Zoe Lehman


"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

Published in Health & Medicine , Technology
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
    Be the first to like this
No Downloads


Total Views
On SlideShare
From Embeds
Number of Embeds



Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

    No notes for slide


  • 1.
  • 2. Getting the Word Out:
    Innovations in Training
    and Dissemination
  • 3. Zoe Lehman
  • 4. Chicago Female Condom Campaign
    Mission: To improve access, awareness, and proper use of FCs
    Technology:, Facebook, Twitter, photo campaign
    Educate women,
    men, and transgender
    on vaginal and anal use
    Publicize availability in
    Walgreens stores
    Promote campaign events,
    trainings, and media coverage
    Share FC news
    and campaigns
  • 5. Lessons Learned
    Keep online followers engaged but not overwhelmed
    2-3 Facebook posts per week
    3-4 tweets per day throughout day
    Don’t link Facebook and Twitter to auto-update
  • 6. Best Practices
    Quality over quantity
    Dedicated Social media manager: Consistent Messaging
    Materials downloadable on website
  • 7. Facebook Insights
  • 8.
  • 9. Robyn Dayton
  • 10. Background Information
    Getting guidelines utilized, not just printed: Online forum to advance evidence-based practices in international youth peer education
    Expert responses to questions
    Space to share successes, address gaps in guidelines
    Familiarize participants with Evidence-based
    Guidelines for Youth Peer Education
  • 11. Lessons Learned
    Online forums require careful planning to:
    Run smoothly
    Create a safe space in which visitors to the forum are willing to put themselves “out there”
    Beyond expert experiences
  • 12. What worked well?
    Repeated forum advertising via authoring agencies before and during the event
    Planted questions
    Acknowledgement and response to tool gaps via the forum
  • 13. Forum by the numbers
    3 day forum
    7pages on unique topics
    4 experts from US, Eastern Europe, Philippines
    2,500 visits
    1,300 unique visitors from 85 countries
    18 users posting comments
  • 14.
  • 15. Dennis H. Li
  • 16. Mobilizing Schools Around Effective
    Adolescent Sexual Health Education
    Texas Middle and High Schools
    School officials, teachers, parents, and community members
    Web-based decision support system (DSS) with multimedia tools
    Adoption, implementation, and maintenance of evidence-based sexual health education programs
  • 17. Conceptual Frameworks
    Are Key
    Getting others on board
    Efficiently capture behaviors and determinants without overwhelming the user
  • 18. What Worked?
    • Maintaining fidelity to Intervention Mapping
    • 19. Uses knowledge acquisitionand theoretical and empirical evidence
    • 20. Obtaining continuous feedback from community members
    • 21. Developing training and advocacy tools that utilize various media
    • 22. 8 behavioral matrices
    • 23. 66 performance objectives
    • 24. >400 change objectives
  • Website Mockup
    Action Steps: 7
    Performance Indicators: 31
    Tool Options: 9
    Phases: 4
  • 25.
  • 26. Renee Randazzo
  • 27. Hardy Girls Healthy Women
    Programs for girls
    Training for adults who work with girls
    Envisioning a world where girls experience independence, safety, and equality in their everyday lives.
  • 28. Sexualization Defined
    A person’s value comes only from his/her sex appeal.
    “Sexy” is narrowly defined.
    A person is objectified.
    Sexuality is inappropriately imposed.
  • 29. The Impact
    Teach media literacy
    Sexualization of Girls leads to:
    • Increased depression
    • 30. Lower self esteem
    • 31. Increased incidence of eating disorders
    American Psychological Association Task Force
    Help her understand stressors within a larger context
    What Adults Can Do
    her alliance with other girls
    Encourage Activism!
  • 32. Reaching Adults Through Webinars
    • Global reach
    • 33. Sharing images
    • 34. Shifting perspective
    • 35. Sharing tools to engage girls