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Getting the Word Out - Zoe Lehman
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Getting the Word Out - Zoe Lehman

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"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

Published in Health & Medicine , Technology
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Transcript

  • 1.
  • 2. Getting the Word Out:
    Innovations in Training
    and Dissemination
  • 3. Zoe Lehman
  • 4. Chicago Female Condom Campaign
    Mission: To improve access, awareness, and proper use of FCs
    Technology: www.ringonit.org, Facebook, Twitter, photo campaign
    Educate women,
    men, and transgender
    on vaginal and anal use
    Publicize availability in
    Walgreens stores
    Promote campaign events,
    trainings, and media coverage
    Share FC news
    and campaigns
  • 5. Lessons Learned
    Keep online followers engaged but not overwhelmed
    2-3 Facebook posts per week
    3-4 tweets per day throughout day
    Don’t link Facebook and Twitter to auto-update
  • 6. Best Practices
    Quality over quantity
    Dedicated Social media manager: Consistent Messaging
    Materials downloadable on website
  • 7. Facebook Insights
  • 8.
  • 9. Robyn Dayton
  • 10. Background Information
    Getting guidelines utilized, not just printed: Online forum to advance evidence-based practices in international youth peer education
    Purpose:
    Expert responses to questions
    Space to share successes, address gaps in guidelines
    Familiarize participants with Evidence-based
    Guidelines for Youth Peer Education
  • 11. Lessons Learned
    Online forums require careful planning to:
    Run smoothly
    Attractparticipants
    Create a safe space in which visitors to the forum are willing to put themselves “out there”
    Beyond expert experiences
  • 12. What worked well?
    Repeated forum advertising via authoring agencies before and during the event
    Planted questions
    Acknowledgement and response to tool gaps via the forum
  • 13. Forum by the numbers
    3 day forum
    7pages on unique topics
    4 experts from US, Eastern Europe, Philippines
    2,500 visits
    1,300 unique visitors from 85 countries
    18 users posting comments
  • 14.
  • 15. Dennis H. Li
  • 16. Mobilizing Schools Around Effective
    Adolescent Sexual Health Education
    Texas Middle and High Schools
    Target
    School officials, teachers, parents, and community members
    Technology
    Web-based decision support system (DSS) with multimedia tools
    Purpose
    Adoption, implementation, and maintenance of evidence-based sexual health education programs
  • 17. Conceptual Frameworks
    Are Key
    Maintenance
    Assessment
    Implementation
    Preparation
    Getting others on board
    Efficiently capture behaviors and determinants without overwhelming the user
  • 18. What Worked?
    • Maintaining fidelity to Intervention Mapping
    • 19. Uses knowledge acquisitionand theoretical and empirical evidence
    • 20. Obtaining continuous feedback from community members
    • 21. Developing training and advocacy tools that utilize various media
    • 22. 8 behavioral matrices
    • 23. 66 performance objectives
    • 24. >400 change objectives
  • Website Mockup
    Action Steps: 7
    Performance Indicators: 31
    Tool Options: 9
    Phases: 4
  • 25.
  • 26. Renee Randazzo
  • 27. Hardy Girls Healthy Women
    Programs for girls
    Training for adults who work with girls
    Envisioning a world where girls experience independence, safety, and equality in their everyday lives.
  • 28. Sexualization Defined
    A person’s value comes only from his/her sex appeal.
    “Sexy” is narrowly defined.
    A person is objectified.
    Sexuality is inappropriately imposed.
  • 29. The Impact
    Teach media literacy
    Sexualization of Girls leads to:
    • Increased depression
    • 30. Lower self esteem
    • 31. Increased incidence of eating disorders
    American Psychological Association Task Force
    Help her understand stressors within a larger context
    What Adults Can Do
    Build
    her alliance with other girls
    Encourage Activism!
  • 32. Reaching Adults Through Webinars
    • Global reach
    • 33. Sharing images
    • 34. Shifting perspective
    • 35. Sharing tools to engage girls