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Getting the Word Out - Zoe Lehman

Getting the Word Out - Zoe Lehman



"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.

"Getting the Word Out: Innovations in Training and Dissemination" was presented at Sex::Tech 2011 by Zoe Lehman of Chicago Female Condom Campaign.



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    Getting the Word Out - Zoe Lehman Getting the Word Out - Zoe Lehman Presentation Transcript

    • Getting the Word Out:
      Innovations in Training
      and Dissemination
    • Zoe Lehman
    • Chicago Female Condom Campaign
      Mission: To improve access, awareness, and proper use of FCs
      Technology: www.ringonit.org, Facebook, Twitter, photo campaign
      Educate women,
      men, and transgender
      on vaginal and anal use
      Publicize availability in
      Walgreens stores
      Promote campaign events,
      trainings, and media coverage
      Share FC news
      and campaigns
    • Lessons Learned
      Keep online followers engaged but not overwhelmed
      2-3 Facebook posts per week
      3-4 tweets per day throughout day
      Don’t link Facebook and Twitter to auto-update
    • Best Practices
      Quality over quantity
      Dedicated Social media manager: Consistent Messaging
      Materials downloadable on website
    • Facebook Insights
    • Robyn Dayton
    • Background Information
      Getting guidelines utilized, not just printed: Online forum to advance evidence-based practices in international youth peer education
      Expert responses to questions
      Space to share successes, address gaps in guidelines
      Familiarize participants with Evidence-based
      Guidelines for Youth Peer Education
    • Lessons Learned
      Online forums require careful planning to:
      Run smoothly
      Create a safe space in which visitors to the forum are willing to put themselves “out there”
      Beyond expert experiences
    • What worked well?
      Repeated forum advertising via authoring agencies before and during the event
      Planted questions
      Acknowledgement and response to tool gaps via the forum
    • Forum by the numbers
      3 day forum
      7pages on unique topics
      4 experts from US, Eastern Europe, Philippines
      2,500 visits
      1,300 unique visitors from 85 countries
      18 users posting comments
    • Dennis H. Li
    • Mobilizing Schools Around Effective
      Adolescent Sexual Health Education
      Texas Middle and High Schools
      School officials, teachers, parents, and community members
      Web-based decision support system (DSS) with multimedia tools
      Adoption, implementation, and maintenance of evidence-based sexual health education programs
    • Conceptual Frameworks
      Are Key
      Getting others on board
      Efficiently capture behaviors and determinants without overwhelming the user
    • What Worked?
      • Maintaining fidelity to Intervention Mapping
      • Uses knowledge acquisitionand theoretical and empirical evidence
      • Obtaining continuous feedback from community members
      • Developing training and advocacy tools that utilize various media
      • 8 behavioral matrices
      • 66 performance objectives
      • >400 change objectives
    • Website Mockup
      Action Steps: 7
      Performance Indicators: 31
      Tool Options: 9
      Phases: 4
    • Renee Randazzo
    • Hardy Girls Healthy Women
      Programs for girls
      Training for adults who work with girls
      Envisioning a world where girls experience independence, safety, and equality in their everyday lives.
    • Sexualization Defined
      A person’s value comes only from his/her sex appeal.
      “Sexy” is narrowly defined.
      A person is objectified.
      Sexuality is inappropriately imposed.
    • The Impact
      Teach media literacy
      Sexualization of Girls leads to:
      • Increased depression
      • Lower self esteem
      • Increased incidence of eating disorders
      American Psychological Association Task Force
      Help her understand stressors within a larger context
      What Adults Can Do
      her alliance with other girls
      Encourage Activism!
    • Reaching Adults Through Webinars
      • Global reach
      • Sharing images
      • Shifting perspective
      • Sharing tools to engage girls