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Finding the Right Storyline: Sexual Health Awareness thru Innovative Youth Collaboration

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John Murray, representing YAHAnet presents an innovative new way of storytelling around HIV and AIDS. YAHAnet clarifies the role of arts and new media in decision making and policy change on youth …

John Murray, representing YAHAnet presents an innovative new way of storytelling around HIV and AIDS. YAHAnet clarifies the role of arts and new media in decision making and policy change on youth sexual health issues. Presented at YTH Live 2013.

Published in: Health & Medicine

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  • 1. 1 Finding the Right Storyline: Creative Sexual Health Awareness and Behaviour Change Through a Collaborative Youth Platform John Murray, YAHAnet.org Sixth Annual Conference on Youth + Tech + Health April 7,8 & 9, 2013 San Francisco, CA
  • 2. What does it take to tell stories online? Let’s explore the digital relationship…
  • 3. 3 Who will make the first move?
  • 4. 4 Who’s listening or watching?
  • 5. 5 What will they like?
  • 6. 6 What’s your (story) size?
  • 7. 7 Youth, the Arts, HIV & AIDS Network • Online global social network based at McGill • Over 20 how-to guides • Free membership gives access to sharing of stories in Forum, Galleries, or Working Groups
  • 8. 8
  • 9. Digital storytelling as YAHAnet has lived it
  • 10. 10 Creating, sharing, & promoting stories • More than 235 members/30 orgs but low level of new content and discussion • Stories & artwork found on social media & posted by YAHAnet interns are shared • Key realization: validation = response
  • 11. 11 An educational hierarchy • Resource centre vs. DIY storytelling forum • Weekly/monthly strategies to address – Using Twitter to get and stay personal – Informal blogs by interns = realistic peer guidance – Global usage stats
  • 12. 12 From DIY to DIT • Simple branded video for AIDS 2010 • Continued with team stop-motion video, sample podcasts and webisodes, infographics, condom mosaics, and memes
  • 13. 13
  • 14. 14 Discussion through competition • 2008 art contest • 2009 collective art contest • 2010 T-shirt contest • 2011 student podcast contest • 2012 webisode & storyboard contest
  • 15. 15
  • 16. 16 More SASS! • Implementing new web features that are quick, interactive, and regularly updated – Monthly featured tool – First Social Media AIDS Awareness Week in Dec. 2012 – Pinterest and memes
  • 17. 17
  • 18. 18 Offline vs. online storytelling • Condom installations • Collage-making • “Wall of Hands”
  • 19. 19
  • 20. 20
  • 21. 21 • “Making the invisible visible” – Evgenia Maron, Astra Foundation, Russia
  • 22. 22
  • 23. 23 Changing the political story • Wall of Hands for community elders/gov’t officials and regional analysis • YAHAnet research arm • Crowdsourcing stories and branding
  • 24. 24
  • 25. 25 Keeping the online story fresh by breaking it down • Visualizing in new free ways – AndreaMosaic, Popplet, HTML5 puzzles, Tagul, Image Map tools
  • 26. 26
  • 27. 27
  • 28. 28 Come create your story at www.yahanet.org! info@yahanet.org yahacoordinator@gmail.com

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