Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign
Upcoming SlideShare
Loading in...5
×
 

Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign

on

  • 521 views

Youth engagement in an HIV/ HCV media, testing and treatment campaign in Philadelphia. Health communications include social media, website, Twitter feed, Facebook, yard signs, posters billboards, and ...

Youth engagement in an HIV/ HCV media, testing and treatment campaign in Philadelphia. Health communications include social media, website, Twitter feed, Facebook, yard signs, posters billboards, and other promotional items. What is an HIV test? Normalizing HIV testing

Statistics

Views

Total Views
521
Views on SlideShare
521
Embed Views
0

Actions

Likes
0
Downloads
0
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign Do One Thing Youth Engagement in an HIV Media, Testing and Treatment Health Campaign Presentation Transcript

  • 1Do One Thing:A neighborhood-based approach for HIV/HCVoutreach, testing, and treatmentAnnajane YolkenDo One Thing ManagerApril 7,8 & 9, 2013San Francisco, CASixth Annual Conference on Youth + Tech + HealthApril 7,8 & 9, 2013San Francisco, CA
  • 2HIV in Philadelphia• 1.1 million people in the US are infected with HIV• Rates in Philadelphia are five times the national average• African Americans represent 70% of new infections in Philly– Yet, only 44% of the population• Majority of HIV transmitted via heterosexual sex• Stark geographic and racial disparities in HIV infection• Zipcode 19143 has the greatest number of people living with HIV– And some of the fewest testing resources
  • 3HIV in PhiladelphiaSource: AIDSVu
  • 4HIV in Philadelphia, by RaceSource: AIDSVu
  • 5HIV in Southwest Philadelphia
  • 6Do One Thing Overview• Southwest Philadelphia, PA is a medicallyunderserved area with high rates of HIV infection& few testing and treatment services.• Do One Thing is a test and treat campaign thatstimulates demand for and provides HIVoutreach, testing, and treatment across an entirezipcode (19143) and beyond
  • 7Do One Thing Overview, cont.• A large-scale social marketing and media campaign• Community outreach and mobilization• Partnerships with business, community organizations, andfaith institutions• A partnership with a federally qualified health center inSouthwest Philadelphia to provide routine testing to allpatients over age 13 (“Health Annex”)• Rapid HIV and HCV testing in a mobile unit and door-to-doortesting• Community service and volunteer trainings• Robust monitoring and evaluation• Linkage to care for all who test positive
  • Youth and HIV/HCV testing
  • 9Source: Cnn.comFeb 19, 2013
  • 10Youth and HIV Testing• Great uptake on HIV testing by youth (13-21)– Over 100 tests people <18– Over 150 tested 18-24– Total of 30%!• About .8% seropositivity in youth• Lack of stigma• Will bring their friends
  • 11Youth and HIV TestingSource: Generocity.org
  • 12Youth and HCV Testing• Over 70 HCV tests to people <24• 0% seropositivity• HCV much more common in older people– CDC recommends baby boomers all get tested• High prevalence of tattoos and tattoo partiesin youth– HCV risk factor• Importance of bundling HIV and HCV test
  • 13Youth and Volunteers• Cadre of over 70 volunteers– Undergraduates, graduate, and medicalstudents– Intensive training on HIV/HCV testingand counseling, as well as healthdisparities– Goal to train next leaders in HIV/HCVand health disparities
  • 14Youth and Volunteers– 85% say “very satisfied” or “satisfied” with how DoOne Thing has enhanced their exposure to communitywork and health disparities.– One volunteer noted: “In love with this program, andcant wait til my 4th year of school so I can help outagain! My only wish would be to have more time out ofclinics so I could come more, but I think the groundyou are gaining speaks volumes to the importanceand community acceptance of D1T.”
  • 15Youth and VolunteersSource: Generocity.org
  • Media and Youth
  • 17Media• Media is a great way to reach out to youth• Uniworld designed creative• Media portfolio includes:– Facebook, website, promo materials, yardsigns, outreach cards, door hangers, HIV andHCV educational cards, billboards, textmessaging service, quarterly electronicnewsletter, etc.
  • 18
  • 19Billboards
  • 20Health Annex and Business Signs
  • 21Signs in the Community
  • 22Websitewww.1nething.com
  • 23Facebook and Twitter
  • 24Media takes Work!• Part-time Communications Coordinator• Daily Facebook posts and Tweets• Google results• Media begets Media– CNN, WHYY, Philadelphia Inquirer,Philadelphia Tribune, Associated Press, etc.
  • 25Street Outreach• Important way we get youth is throughstreet outreach– Especially in summer• Approach with information about testing inmobile unit• Also at health fairs, youth rallies, etc.• Youth hang out on the street!
  • 26Outreach Card
  • 27Door KnockersSource: Generocity.org
  • 28OutreachSources: Generocity.org and thePhiladelphia Inquirer
  • 29Church Outreach and Mobilization
  • Conclusions
  • 31Conclusions• Comprehensive, innovative strategies areneeded to address health disparities in HIVinfection• Youth are willing to get tested for HIV andHCV• Need to reach youth via media and streetoutreach
  • 32Learn More!• 1nething.com• www.facebook.com/do1nething• twitter.com/1nething• www.phillyfaithinaction.org• www.facebook.com/PhillyFaithInAction
  • 33Acknowledgements• Dr. Amy Nunn and Dr. Stacey Trooskin• Julia Harvey– Media Coordinator• Gladys Thomas and the rest of the Do OneThing Team• The Miriam Hospital and theBrown/Tufts/Lifespan CFAR• Gilead Sciences Inc. andthe HIV FOCUS program• Ibis and YTH Live
  • Thank You