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Ballroom Communities: Connecting Black and Latino Youth to HIV Prevention Research
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Ballroom Communities: Connecting Black and Latino Youth to HIV Prevention Research

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The Ballroom Community Outreach Team is a collaboration between ReachLA, House of Blahnik and House of Garcon. Through social media blitzes and live performance, the team reaches out to black and ...

The Ballroom Community Outreach Team is a collaboration between ReachLA, House of Blahnik and House of Garcon. Through social media blitzes and live performance, the team reaches out to black and Latino LGBTQ youth in Los Angeles to educate and inform about HIV.

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    Ballroom Communities: Connecting Black and Latino Youth to HIV Prevention Research Ballroom Communities: Connecting Black and Latino Youth to HIV Prevention Research Presentation Transcript

    • 1WHAT’S GOING ON ONLINE WITHHARD-TO-REACH POPULATIONS? Alex Iantaffi- University of MinnesotaVenton Jones, National Black Gay Mens Advocacy CoalitionMartha Chono-Helsley, REACH LA,Damon Humes, MHS, Bertram Johnson, MDiv, MSWThe Legacy Project/Be the Generation
    • 2BallroomCommunityOutreach TeamProject
    • Be The Generation was created bythe National Institute of Allergy andInfectious Diseases (NIAID) tomaintain and establish relationshipswith communities most impacted bythe HIV/AIDS epidemic in order topromote awareness, understanding,dialogue, and support for biomedicalprevention research, including HIVvaccines, microbicides, and pre-exposure prophylaxis.
    • • What is the BallroomCommunity?• Who is in theBallroomCommunity?• Why is the BallroomCommunity ideal forHIV biomedicalpreventionmessaging?
    • • About 1 in 4 (26%) of all new HIVinfections is among youth ages 13to 24 years. About 4 in 5 of theseinfections occur in males.• Nearly 60% of new infections inyouth occur in African Americans,about 20% in Hispanics/Latinos,and about 20% in whites.• Over half (54%) of new infectionsamong young gay and bisexualmales are in African Americans.
    • •More new infectionsoccurred among youngAfrican American malesthan in any other group ofyouth by race/ethnicityand sex.HIV Among Youth in the US: Protecting a Generation, CDC Vital Signs. November 2012
    • BTG/BCOT• Developed by and implemented by keyleaders in the Ballroom community.• To educate and inform the Ballroomcommunity about HIV biomedicalprevention efforts on a national scale.
    • • Utilizes the runway to inform and brand BTG• Combines traditionaloutreach and social mediato expand reach• Educate Ballroom communities about new HIVprevention methods in order to make informedchoices about participation in clinical research.
    • BCOT Performance @ Washington DC Awards Ball 2012
    • • Washington DC Awards Ball• The Legendary Crystal Ball,Philadelphia• The Latex Ball, NYC• Candy World Ball, Atlanta• Ovahness Ball, Los AngelesAudience of 4,000
    • Lessons Learned…• Train your team members onhow to share your post.• Know when to post.• Learn how to read FB pageanalysis. 2,165 – 53,093 viewsBaseline 12/1/12-2/28/133,211-37,273 viewsPost #1 3/1/13-3/9/13
    • Potential Facebook reach 120,000May 31, 2013.
    • Martha Chono-HelsleyREACH LAreachla@earthlink.netDamon L. HumesLegacy Projectdlhumes@fhcrc.orgBertram JohnsonLegacy Projectbgjohns3@fhcrc.org
    • This is your Divider Slide