Your SlideShare is downloading. ×
Social Media and Community Resilience
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Introducing the official SlideShare app

Stunning, full-screen experience for iPhone and Android

Text the download link to your phone

Standard text messaging rates apply

Social Media and Community Resilience

1,059
views

Published on

Presentation at the 8th Philippine National Health Research Systems Week, 13 Aug 2014 at the Radisson Blu in Cebu City.

Presentation at the 8th Philippine National Health Research Systems Week, 13 Aug 2014 at the Radisson Blu in Cebu City.

Published in: Social Media

0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,059
On Slideshare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
6
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. I am the Endocrine Witch. I am a netizen! Thursday, August 14, 14
  • 2. Social Media & Community Resilience Iris Thiele Isip Tan MD, MSc Chief, UP Medical Informatics Unit Assoc. Prof. 4, UP College of Medicine Image from http://www.gmanetwork.com/news/story/269387/lifestyle/ peopleandevents/nice-day-for-wet-wedding-couple-marries-in-middle-of-monsoon Thursday, August 14, 14
  • 3. What is community resilience? How can social media build community resilience? Image from http://www.globalpost.com/dispatches/globalpost-blogs/ weird-wide-web/meet-the-waterproof-filipinos Image from http://waterproofph.tumblr.com/ post/29027955189/sergdomasian Image from https://twitter.com/probinsueno/ status/233111359909396480 Implications for public health Thursday, August 14, 14
  • 4. Resilience Latin resilio Jump back Bounce back Image from http://www.globalpost.com/dispatches/globalpost-blogs/ weird-wide-web/meet-the-waterproof-filipinos Thursday, August 14, 14
  • 5. “The ability of a system, community or society exposed to hazards to resist, absorb, accommodate to and recover from the effects of a hazard in a timely and efficient manner” Photo: REUTERS/Damir Sagolj Resilience United Nations International Strategy for Disaster Reduction Thursday, August 14, 14
  • 6. UK AID. Department for International Development. Defining Disaster Resilience: a DFID Approach Paper. Thursday, August 14, 14
  • 7. “Risk reduction and emergency management by themselves will not necessarily build disaster resilience in communities... social interactions, competencies and interactions improved by ‘community development’ activities form a critical part of the resilience-building triumvirate.” Neil Dufty, Using media to build community disaster resilience. The Australian Journal of Emergency Management 2012; 27(1):40–45. Thursday, August 14, 14
  • 8. How can social media build community resilience? Image from http://waterproofph.tumblr.com/post/29027955189/sergdomasian Thursday, August 14, 14
  • 9. Social Media Websites and applications that enable users to create and share content or to participate in social networking “Social Media Explained (with Donuts)” by Chris Lott, https://flic.kr/p/br5x86 Thursday, August 14, 14
  • 10. How Social Media Can Help Build Community Disaster Resilience DISASTER RISK REDUCTION Goal: ‘Minimization of residual risk’ Informing others of disaster risks Discussing and planning ways to minimize risk Coordinating and managing tasks Conducting post-event learning to improve Neil Dufty, Using media to build community disaster resilience. The Australian Journal of Emergency Management 2012; 27(1):40–45. Thursday, August 14, 14
  • 11. “The more governments, UN agencies, organizations, businesses and civil society understand risk and vulnerability, the better equipped they will be able to mitigate disasters when they strike and save more lives.” - Ban Ki Moon (United Nations Secretary-General) Image by World Economic Forum https://flic.kr/p/9hcnV3 Thursday, August 14, 14
  • 12. “There is no such thing as a ‘natural’ disaster, only natural hazards. Disaster risk reduction aims to reduce the damage caused by natural hazards like earthquakes, floods, droughts and cyclones, through an ethic of prevention.” UN International Strategy for Disaster Reduction http://www.gmanetwork.com/news/story/336530/scitech/science/two-days-before-yolanda-a-govt-graphic-about-storm-surges Thursday, August 14, 14
  • 13. http://www.gov.ph/crisis-response/mga-paalala-ukol-sa-storm-surge/ Thursday, August 14, 14
  • 14. Thursday, August 14, 14
  • 15. Thursday, August 14, 14
  • 16. Thursday, August 14, 14
  • 17. Thursday, August 14, 14
  • 18. Thursday, August 14, 14
  • 19. Thursday, August 14, 14
  • 20. http://irevolution.net/2014/07/01/filipino-official-strategy-crisis-hashtags/ Thursday, August 14, 14
  • 21. Thursday, August 14, 14
  • 22. www.gov.ph/crisis-response/ Unified Hashtags Storms: #(stormname)PH ex. #YolandaPH Rescue requests from citizens: #RescuePH Person requesting help is ok: #SafeNow Relief requests: #ReliefPH Thursday, August 14, 14
  • 23. Thursday, August 14, 14
  • 24. Thursday, August 14, 14
  • 25. After 2012 Habagat floods subsided #lubak2normal to tweet pictures and details about potholes and cracks on the national highways of Metro Manila http://irevolution.net/2014/07/01/filipino-official-strategy-crisis-hashtags/ Thursday, August 14, 14
  • 26. How Social Media Can Help Build Community Disaster Resilience EMERGENCY MANAGEMENT Goal: ‘Safe communities through shared responsibility’ Providing emergency intelligence through crowdsourcing Helping people prepare for disasters Communicating warnings to others Coordinating community response and recovery Conducting post-event learning to improve Neil Dufty, Using media to build community disaster resilience. The Australian Journal of Emergency Management 2012; 27(1):40–45. Thursday, August 14, 14
  • 27. Image by @thisisrenemd http://tmblr.co/ZsnmZuR2wmi- Crowdsource Obtain (information or input into a particular task or project) by enlisting the services of a number of people, either paid or unpaid, typically via the Internet Thursday, August 14, 14
  • 28. The use of social media to gain real time information on the ground in a disaster has been driven by the rapid speed at which information can be distributed, the cross-platform accessibility of information, and the ubiquity of social media worldwide. S. Vieweg, AL Hughes, K. Starbird, L. Palen. Microblogging during two natural hazard events: what Twitter may contribute to situational awareness, in ACM, Atlanta, Georgia, USA, 2010. pp 1079-88. Typhoon Haiyan by NASA Goddard Space Flight Center https://flic.kr/p/hvY9d4 Thursday, August 14, 14
  • 29. Advantages of Crowdsourcing for Disaster Relief Gao H, Barbier H, Goolsby R. (2011) Harnessing the Crowdsourcing Power of Social Media for Disaster Relief Hourglass by paav-o http://www.freeimages.com/photo/457968 1 2 3 Crowdsourced data including user requests and status reports are collected almost immediately after a disaster using social media Crowdsourcing tools collect data, do rudimentary analysis then partition the data. Ex. most frequently requested resources or most urgent requests Geo-tagged information can help relief organizations accurately locate specific requests for help --> crisis map Thursday, August 14, 14
  • 30. Gao H, Barbier H, Goolsby R. (2011) Harnessing the Crowdsourcing Power of Social Media for Disaster Relief Thursday, August 14, 14
  • 31. http://news.nationalgeographic.com/news/2013/11/131108-typhoon-haiyan-philippines-crisis-mapping/ http://www.micromappers.com/ Thursday, August 14, 14
  • 32. Thursday, August 14, 14
  • 33. http://www.rappler.com/move-ph/issues/disasters Thursday, August 14, 14
  • 34. Shortfalls of Crowdsourcing for Disaster Relief Gao H, Barbier H, Goolsby R. (2011) Harnessing the Crowdsourcing Power of Social Media for Disaster Relief App Sketching by Johan Larsson, https://flic.kr/p/dHLKPt 1 2 3 No common mechanism specifically designed for collaboration & coordination between disparate relief organizations Data from crowdsourcing applications do not always provide all the right information needed for disaster relief efforts Crowdsourcing applications do not have adequate security features for relief organizations and relief operations Thursday, August 14, 14
  • 35. Family & Friends Communication between affected and unaffected communities/areas or within affected communities Situation Updates: Neighbors and communities share critical information - road closures, power outages, fires etc. Situational/Supplemental Awareness: Information from authorities supplemented by citizens in text, image and video format Services Access Assistance: share methods on “how” to access a service including how to “frame” the situation to elicit a better response from government agencies/services http://www.mediabadger.com/2011/07/social-media-use-in-crises-situations/ 1 2 3 4 Thursday, August 14, 14
  • 36. http://thelede.blogs.nytimes.com/2013/11/11/messages-to-and-from-survivors-of-typhoon-haiyan/?_r=0 Thursday, August 14, 14
  • 37. http://blog.marketwired.com/2013/11/21/social-media-being- used-to-help-in-the-wake-of-typhoon-haiyan/ Thursday, August 14, 14
  • 38. Nov 6-20, 2013 data using MAP (Media Analysis Platform) http://blog.marketwired.com/2013/11/21/social-media-being- used-to-help-in-the-wake-of-typhoon-haiyan/ Thursday, August 14, 14
  • 39. http://www.regroup.com/welcome/american-red-cross-stresses-using-social-media-in-emergency-notifications-infograph/ Thursday, August 14, 14
  • 40. http://www.regroup.com/welcome/american-red-cross-stresses-using-social-media-in-emergency-notifications-infograph/ Thursday, August 14, 14
  • 41. Flood mapping shows areas prone to flooding, designate a safe zone for evacuation Remote monitoring check flooding/rainfall in other areas Weather advisory connects with Project NOAH, PAGASA and DOST Thursday, August 14, 14
  • 42. Share screenshots or text content on social media platforms (Facebook, Twitter, Instagram) PAR (Philippine Area of Responsibility) Overview (MTSAT, Rainfall Contours, Chance of Rain etc) Doppler (Subic, Tagaytag, Cebu, Hinatuan, Tampakan) Sensors (Weather Stations, Stream/Rain Gauges,Tide Levels) Weather Outlook (Probability of Rain, PAGASA Typhoon Forecast Thursday, August 14, 14
  • 43. Provide handy electronic resources to the public for emergencies Increase public awareness on the fundamentals of Disaster Risk Reduction Thursday, August 14, 14
  • 44. Reporting tool for concerned citizens, companies & organizations Allows user to broadcast reassurance posts to family & friends Notifications for disasters happening near you Location of safe evacuation sites and disaster shelters Toolbox with flashlight, alerts and audible alarm Thursday, August 14, 14
  • 45. How Social Media Can Help Build Community Disaster Resilience COMMUNITY DEVELOPMENT Goal: ‘Formation of social capital for disasters’ Increasing and improving social networks, leadership and support systems Providing support to people during and after a disaster Conducting post-event learning to improve Neil Dufty, Using media to build community disaster resilience. The Australian Journal of Emergency Management 2012; 27(1):40–45. Thursday, August 14, 14
  • 46. Holding hands by spekulator http://www.freeimages.com/photo/835200 Social capital resources accumulated through the relationships among people Coleman, 1988 Social media preserves and improves existing ties and foster new relations without limitations of geography and time. Neil Dufty, Using media to build community disaster resilience. The Australian Journal of Emergency Management 2012; 27(1):40–45. Thursday, August 14, 14
  • 47. Thursday, August 14, 14
  • 48. https://www.facebook.com/pages/OPLAN-HATID/327718327370778 Photo from Junep Ocampo Thursday, August 14, 14
  • 49. Social Media: Challenges in Disaster Response Huang et al BMC Medical Informatics & Decision Making 2010,10:57 Remote and less developed areas have more challenges accessing the internet Less affluent and less educated have less access to IT Wifi signal by Nicolas Nova https://flic.kr/p/4FSjuv Thursday, August 14, 14
  • 50. Social Media: Challenges in Disaster Response Huang et al BMC Medical Informatics & Decision Making 2010,10:57 Disasters destroy infrastructure and interrupt services Image by Priya from http://www.funlimits.com/3-biggest-fears-generation/ Photo by Ana P. Santos/Rappler from http://www.rappler.com/move-ph/issues/disasters/recovery/ 55908-wanted-climate-proof-energy-sector Thursday, August 14, 14
  • 51. Social Media: Challenges in Disaster Response Huang et al BMC Medical Informatics & Decision Making 2010,10:57 How to authenticate, validate and ensure accuracy of messages in times of crisis and chaos Scalability of social networking sites SNS are not secured and private and personal information can be leaked A social network visualization by brewbooks https://flic.kr/p/cddsPU Thursday, August 14, 14
  • 52. Social Media: Challenges in Disaster Response Huang et al BMC Medical Informatics & Decision Making 2010,10:57 “ Internet social networking alone is not a silver bullet in disaster preparations and relief. We must be prudent to integrate all appropriate technologies. silver bullet by Ed Schipul https://flic.kr/p/7kFgYt Thursday, August 14, 14
  • 53. Image from https://twitter.com/probinsueno/ status/233111359909396480 Implications for public health Thursday, August 14, 14
  • 54. 1 2 3 Presence: Existence of particular social media feature Ex. number of tweets on Twitter, videos on YouTube, photos on Flickr; posts, videos, events, views on Facebook etc. Interactivity: audience members posting content, comments or likes Reach: number of people connected with through the social media application Ex. number of followers on Twitter, subscribers on YouTube, likes on Facebook etc. Thursday, August 14, 14
  • 55. ‘Social Media apps” by Jason Howie https://flic.kr/p/e5wZ3t Social Media & Public Health Thackeray et al BMC Public Health 2012:12:242 Inform, educate & empower people about health issues Enhance the speed at which communication is sent and received during public health emergencies or outbreaks Mobilize community partnerships and action Facilitate behavior change Collect surveillance data Understand public perceptions of issues Thursday, August 14, 14
  • 56. Huang et al BMC Medical Informatics & Decision Making 2010,10:57 “ For public health workers and emergency responders ... speed to construct a network of professionals around practical and realistic common interests and objectives rather than around traditional bureaucratic structures. The Art of Social Media by mkhmarketing https://flic.kr/p/dUmKE4 Thursday, August 14, 14
  • 57. “ The non-hierarchical two-way communication system with feedback to influence policy making. Huang et al BMC Medical Informatics & Decision Making 2010,10:57 provided by most Web 2.0 social networks also empowers public users to participate in policy discussions Listen to me by Joseph Gilbert https://flic.kr/p/4iTsX2 Thursday, August 14, 14
  • 58. create conversations and engage with the audience. “ ... social media as a channel to distribute information rather than capitalizing on the interactivity available to Thursday, August 14, 14
  • 59. https://www.facebook.com/OfficialDOHgov Thursday, August 14, 14
  • 60. The Australian Journal of Emergency Management Feb 2012; 27(1):20-26 Psychological First Aid First things you might do to assist individuals & families in the first hours following a disaster Reduce initial stress Meet current needs Promote flexible coping Encourage adjustment Thursday, August 14, 14
  • 61. Online questionnaire Snowball sampling 27 questions Investigate the use of social media in emergencies and disasters Identification of an ‘index’ event Use of social media & information sources in relation to index event Demographics Routine use of social media Baywatch in Venice beach by james72 http://www.freeimages.com/photo/1040779 Psychological First Aid: 6 core principles Safety Calm Connectedness Self- & group efficacy Hope Help Taylor et al. The Australian Journal of Emergency Management Feb 2012; 27(1):20-26 Thursday, August 14, 14
  • 62. What people were doing on social media Taylor et al. The Australian Journal of Emergency Management Feb 2012; 27(1):20-26 Seeking general information Leaving msgs of support/sympathy Seeking specific info from people Providing general information Responding to questions from people Requesting help from others (directly impacted) Offering direct help to others Thursday, August 14, 14
  • 63. Taylor et al. The Australian Journal of Emergency Management Feb 2012; 27(1):20-26 How use of social media was making people feel useful less worried connected to others active involved encouraged by help/support given to people supported by others hopeful about the future confused misled by others suspicious about the quality of info mistrustful of the people supplying info Thursday, August 14, 14
  • 64. The Australian Journal of Emergency Management Feb 2012; 27(1):20-26 “The role of social media ... is not to replace face-to-face rumors and sensationalized media reporting. Thursday, August 14, 14 support or contact, or to replace official warning services, but it can expand capacity to deliver information, extend the reach of official messages and limit the psychological damage caused by
  • 65. What is community resilience? How can social media build community resilience? Image from http://www.globalpost.com/dispatches/globalpost-blogs/ weird-wide-web/meet-the-waterproof-filipinos Image from http://waterproofph.tumblr.com/ post/29027955189/sergdomasian Image from https://twitter.com/probinsueno/ status/233111359909396480 Implications for public health Thursday, August 14, 14
  • 66. Interconnectedness of people, organizations, Information overload by Marina Noordegraaf https://flic.kr/p/6xxYBs information & technology during crises Crisis Informatics Thursday, August 14, 14
  • 67. www.facebook.com/EndocrineWitch Social media for health promotion Thursday, August 14, 14
  • 68. How can photos go viral? A research question Thursday, August 14, 14
  • 69. @endocrine_witch isiptan@endocrine-witch.net Thursday, August 14, 14