#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare
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#HealthXPH: Tweet Chat on Emerging Technologies and Social Media in Healthcare

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Presentation at the Healthcare IT Philippines conference ...

Presentation at the Healthcare IT Philippines conference
May 22, 2014
Crowne Plaza Manila

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  • 1. #HealthXPH: Tweet Chat on Emerging Technologies & Social Media in Healthcare Iris Thiele Isip Tan MD, MSc @endocrine_witch Chief, University of the Philippines Medical Informatics Unit Associate Professor, University of the Philippines College of Medicine Health IT Summit Crowne Plaza Manila 22 May 2014 Friday, May 23, 14
  • 2. Halfof #HealthXPH @endocrine_witch @giasison @bonedoc @cebumd Friday, May 23, 14
  • 3. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net Friday, May 23, 14
  • 4. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net Friday, May 23, 14
  • 5. Tweet 140-character message posted via Twitter - Twitter Help Center Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj Friday, May 23, 14
  • 6. Following someone on Twitter means you are subscribing to their tweets as a follower. - Twitter Help Center Friday, May 23, 14
  • 7. Hashtag Used to mark keywords or topics in a Tweet Created organically by Twitter users as a way to categorize messages - Twitter Help Center # Friday, May 23, 14
  • 8. http://www.americandialect.org/hashtag-2012 http://www.theguardian.com/lifeandstyle/shortcuts/2012/nov/28/baby-hashtag-silliest-name-ever #IkawNa Friday, May 23, 14
  • 9. Tweet chat Pre-arranged chat through tweets that include a predefined hashtag to link those tweets together in a virtual conversation - Susan Gunelius http://weblogs.about.com/od/twitterfaqs/f/TwitterFAQTweetChat.htm Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj Friday, May 23, 14
  • 10. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/ Friday, May 23, 14
  • 11. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/ Friday, May 23, 14
  • 12. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/ Friday, May 23, 14
  • 13. My Storify: Creating Healing Environments #HCLDR Chat. By Dan Dunlop http://thehealthcaremarketer.wordpress.com/2014/04/17/my-storify-creating-healing-environments-hcldr-chat/ Friday, May 23, 14
  • 14. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net Friday, May 23, 14
  • 15. 200 million active users 500 million tweets per day - Twitter IPO filing (2013) NodeXL Twitter Network Graphs: Social CRM by Marc Smith, https://flic.kr/p/7SGo1D Friday, May 23, 14
  • 16. Screenshot from www.symplur.com/healthcare-hashtags “The goal of the Healthcare Hashtag Project is to make the use of Twitter more accessible for providers and the healthcare community as a whole. By lowering the learning curve of Twitter with a database of relevant hashtags to follow, we hope to help new and existing users alike to find the conversations that are of interest and importance. - Symplur.com Partners Friday, May 23, 14
  • 17. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Allow exploration by either hashtag or healthcare subject matter “medical education” Friday, May 23, 14
  • 18. Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Friday, May 23, 14
  • 19. # Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Shows hashtags that are related to one another in the healthcare field ENDOCRINE #ChildhoodObesity #Cushings #Diabesity #Diabetes #DiabetesEmpowered #DiabetesLA #Diabetic #Diabetics #Gestationaldiabetes #Gout #Hypothyroidism #InsightSBS #MultipleEndocrineNeoplasia #Obesity #Overweight #T1D #ThyroidAwareness #ThyroidCancer #Triglycerides Friday, May 23, 14
  • 20. Hashtags by system Friday, May 23, 14
  • 21. #Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Capture and list hashtags for healthcare conferences Friday, May 23, 14
  • 22. 15th Asia-Oceania Congress of Endocrinology Cebu Oct 8-11, 2014 #AOCE14 Friday, May 23, 14
  • 23. #Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Demonstrate frequency of use of related hashtags so as to facilitate hashtag selection Friday, May 23, 14
  • 24. #Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Identify most frequent users and most frequent @mentions with each hashtag so as to find the influencers to follow on your healthcare topic of choice Friday, May 23, 14
  • 25. #Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ Determine which healthcare hashtags overall are most popular at any given time Friday, May 23, 14
  • 26. #Thomas M. Lee @tmlfox http://www.symplur.com/blog/healthcare-hashtags-social-project/ To provide a live feed of conversations related to each hashtag so as to easily explore what’s currently being shared on Twitter in your healthcare topic of choice Friday, May 23, 14
  • 27. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net Friday, May 23, 14
  • 28. #HealthXPH: A Series of Fortunate Events How it began ... www.endocrine-witch.net Friday, May 23, 14
  • 29. What is #HealthXPH? A collaborative effort www.remomd.com Friday, May 23, 14
  • 30. It’s a collaborative effort of healthcare stakeholders - healthcare professionals, institutions, academe, patients and policy makers. What is #HealthXPH @bonedoc www.remomd.comHands 2 by Eastop http://www.freeimages.com/photo/1434811 Friday, May 23, 14
  • 31. It will discuss, use and continually push the boundaries of social media and other emerging technologies in healthcare to impact the Philippine healthcare landscape. What is #HealthXPH? @bonedoc www.remomd.com Friday, May 23, 14
  • 32. It encourages collaboration and application of emerging technologies to improve delivery of healthcare. What is #HealthXPH? @bonedoc www.remomd.com App Sketching by Johan Larsson, https://flic.kr/p/dHLKPt Friday, May 23, 14
  • 33. What is #HealthXPH? @bonedoc www.remomd.com It is open and free. It aims to educate all healthcare stakeholders. Image credit: “Holding hands” by sbekulator http://www.sxc.hu/photo/835200 Friday, May 23, 14
  • 34. Social media is going to impact Philippine healthcare. #HealthXPH wants to make it a positive one. What is #HealthXPH? @bonedoc www.remomd.com Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP Friday, May 23, 14
  • 35. What is #HealthXPH? @bonedoc www.remomd.com Social media and other emerging technology is making it easier for patients to access their healthcare professionals, institutions and policy makers. #HealthXPh will give insights on how to effectively manage this upsurge. Paparazzi by Shena Tschofen, https://flic.kr/p/bEjPKP Friday, May 23, 14
  • 36. Social media opens new possibilities to participatory medicine practice in the Philippines. #HealthXPH is taking advantage of that. What is #HealthXPH? @bonedoc www.remomd.com Doctors with patient, 1999 by Seattle Municipal Archives https://flic.kr/p/7bEsuE Friday, May 23, 14
  • 37. #HealthXPh Discussing Emerging Technologies that Impact Philippine Healthcare https://www.facebook.com/groups/HealthXPh/ Friday, May 23, 14
  • 38. #HealthXPH Google Hangout on Air Friday, May 23, 14
  • 39. Friday, May 23, 14
  • 40. Impressions No. of tweets/participant x no. of followers that participant currently has; added up for all participants Multiple Tweets Plain by mkhmarketing https://flic.kr/p/dVaqmj Friday, May 23, 14
  • 41. Social Media Internet mHealth 1/4 #HealthXPH launch 1/11 Value of #SoMe in healthcare 1/18 Use of SMS between HCPs 1/25 MD-patient correspondence2/1 #SoMe & health advocacy 2/15 #SoMe & medical professionalism 2/8 Proper & Responsible use of FB by HCPs 2/22 #SoMe & the patient 3/1 Online bashing 3/8 Evaluating health information on the Net 3/15 There’s an app for that! 3/22 Use of Twitter for healthcare 3/29 The future of healthcare in the Net 4/5 SMS as communication tool in healthcare 4/12 Health blogging 101, anyone? 3/22 Quality time in the clinic 5/3 Should we teach the value of #SoMe to medical students? 5/10 The MD- patient fit 5/18 Distracted doctoring Quality Healthcare #HealthXPH topics Friday, May 23, 14
  • 42. #HealthXPH Symplur Stats 2 Jan – 18 May 2014 Friday, May 23, 14
  • 43. #HealthXPH Symplur Stats Participants 2 Jan – 18 May 2014 Friday, May 23, 14
  • 44. #HealthXPH Symplur Stats Tweet Activity 2 Jan – 18 May 2014 Friday, May 23, 14
  • 45. #HealthXPH Symplur Stats Tweet Activity 2 Jan – 30 Jan 2014 Friday, May 23, 14
  • 46. 0 1,400,000 2,800,000 4,200,000 5,600,000 7,000,000 0 10 20 30 40 50 #HealthXPH Tweet Chat Impressions Participants 4 Jan 18 May 4 Jan 18 May Filipino MDs Friday, May 23, 14
  • 47. 0 150 300 450 600 0 5 10 15 20 25 30 #HealthXPH Tweet Chat Tweets Average tweets/Participant 4 Jan 18 May 4 Jan 18 May Friday, May 23, 14
  • 48. Enabling Community Through Social Media Gruzd A & Haythornthwaite C. J Med Internet Res 2013;15(10):e248 Social network measures to locate influential individuals in community Total number of tweets contributed Number of times a person is mentioned or replied to Number of times a person mentions or replies to others in-degree centrality out-degree centrality 1 2 3 Friday, May 23, 14
  • 49. #HealthXPH Symplur Stats 2 Jan – 18 May 2014 9,751 tweets 623 participants Total number of tweets contributed No. of times a person is mentioned or replied to No. of times a person mentions or replies to others in-degree centrality out-degree centrality 1 2 3 @giasison 1,845 @endocrine_witch 1,310 @bonedoc 646 @yinkavidal 564 @jbbc 513 @nursefriendly 417 @cebumd 413 @nxtstop1 304 @practicalwisdom 285 @healthxph 224 @endocrine_witch 2,368 @giasison 2,098 @jbbc 1,425 @bonedoc 1,169 @cebumd 993 @yinkavidal 825 @practicalwisdom 573 @nursefriendly 464 @nxtstop1 451 @anetto 308 Friday, May 23, 14
  • 50. Tweet Binder: #HealthXPH Tweet Chat Analysis 11 May to 18 May 2014 Friday, May 23, 14
  • 51. MOST ACTIVE Highest no. of tweets including RTs HIGHEST IMPACT Multiply no. of tweets by no. of followers MOST POPULAR Contributor with highest no. of followers ORIGINAL TWEETS Most tweets (including RTs); generated content Friday, May 23, 14
  • 52. http://schoolofdata.org/harvesting-and-analyzing-tweets/ 1 2 3 Harvest tweets using ScraperWiki Extract mentions and hashtags using Refine Social network analysis using Gephi Friday, May 23, 14
  • 53. Twitter Content Categories Dann S. First Monday 2010; 15(12) Conversational Query Referral Action Response Phatic Greeting Fourth wall Broadcast Unclassifiable News Headlines Sport Event Weather Pass along RT UGC Endorsement Status Personal Temporal Location Mechanical Physical Work Automated Activity Spam Friday, May 23, 14
  • 54. #HealthXPH Social Media Survey for Filipino MDs http://healthxph.net/social-media/social-media-usage-survey-among-filipino-physicians.html Friday, May 23, 14
  • 55. I am a physician and I will conduct myself in a manner worthy of my profession even online. Whatever I post online in relation to my medical expertise should be of benefit to my countrymen. I will prioritize the advancement of health rather than medical products. 1 2 #HealthXPH Friday, May 23, 14
  • 56. I will not use online platforms to rant against or bash patients and healthcare professionals. I will refrain from posting information online that will compromise patient confidentiality. 3 4 #HealthXPH Friday, May 23, 14
  • 57. Anatomy of a Tweet Chat Healthcare Hashtag Project Follow me on Twitter! @woofer_kyyiv by Slava Murava Kiss, https://flic.kr/p/6stzhn #HealthXPH Hashtags on FB by Maria Elena https://flic.kr/p/fk2mHu HealthXPH logo by Remo Aguilar www.healthxph.net @endocrine_witch @giasison @bonedoc @cebumd NEW TWEET CHAT SCHEDULE: Saturday 9 pm Manila time Friday, May 23, 14