Medi-Cube Final Event Prokopiou ppt

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Pilot application of innovation marketing digital platform

Dr Theologos Prokopiou
Director i4G-Incubation for Growth Euroconsultants SA

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Medi-Cube Final Event Prokopiou ppt

  1. 1. Pilot application of innovation marketing digital platform Dr Theologos Prokopiou Director i4G-Incubation for Growth Euroconsultants SA
  2. 2. Contents <ul><li>Objectives. </li></ul><ul><li>Key elements of Incubation Management. </li></ul><ul><li>Focus of pilot applications. </li></ul><ul><li>Pilot Application of Innovation Marketing. </li></ul>
  3. 3. Objectives <ul><li>Apply and evaluate two of the digital platforms developed within the MEDICUBE project: </li></ul><ul><li>Incubation management digital platform </li></ul><ul><li>Innovation marketing digital platform </li></ul>
  4. 4. Key Elements of Incubation <ul><li>Assets (Leasing contracts, Office space management, Maintenance, Common used facilities, ITC) </li></ul><ul><li>Tenants (Candidates, Residents, Graduates) </li></ul><ul><li>Services provided (Management Consulting, Innovation management, Sales promotion - Marketing, Operational Support, etc) </li></ul><ul><li>Seed/VC Fund (Valuation, Investment, Monitoring, Exit) </li></ul><ul><li>Financials </li></ul>
  5. 5. Focus of pilot applications ASSETS TENANTS SERVICES VC FUND FINANCIALS INCUBATION MANAGEMENT INNOVATION MARKETING
  6. 6. Pilot Application Marketing Innovation Platform. <ul><li>Analyze Objectives and Architecture of platform developed </li></ul><ul><li>Evaluate web presence of i4G Incubated Companies </li></ul><ul><li>Test platform capabilities </li></ul><ul><li>Develop i4G Web Portal ( www.i4g.gr ) using the platform developed </li></ul><ul><li>Develop prototype web site for an incubated company </li></ul><ul><li>Train personnel of i4G and Incubated Companies </li></ul><ul><li>Circulate questionnaires among i4G Incubated companies. </li></ul>
  7. 7. Objectives <ul><li>The creation of a content management system, able to support the Incubator and the Incubated Companies, with the following features </li></ul><ul><ul><li>Automated templates </li></ul></ul><ul><ul><li>Easily editable content </li></ul></ul><ul><ul><li>Scalable feature sets </li></ul></ul><ul><ul><li>Web standards upgrades </li></ul></ul><ul><ul><li>Workflow management </li></ul></ul><ul><ul><li>Document management </li></ul></ul>
  8. 8. Medicube Innovation Marketing Platform Architecture <ul><li>Advantages </li></ul><ul><li>Interaction of content creates added value to Both Parties </li></ul><ul><li>Advanced Search module an asset. </li></ul><ul><li>Concerns </li></ul><ul><li>Web presence is a company asset. </li></ul><ul><li>Web hosting cost, choice and capabilities. </li></ul><ul><li>Companies having already presence. </li></ul><ul><li>Content and capabilities of individual portals. </li></ul>Main Administration INCUBATOR Users Synchronization Module CONTENT PRODUCTS Advanced Search Module USERS ONE COMMON DB COMPANY n Administration COMPANY B A dministration COMPANY A Administration
  9. 9. Architecture variations (1) Incubator Administration Users Synchronization Module CONTENT PRODUCTS Advanced Search Module USERS ONE COMMON DB COMPANY n COMPANY B COMPANY A Easy solution for new entries and companies with limited presence using the prototype incubatee web site developed. INCUBATOR
  10. 10. Architecture variations (2) Incubator Administration INCUBATOR Users Synchronization Module CONTENT PRODUCTS Advanced Search Module USERS Incubator DB For incubated companies having independent Web Sites developed with Joomla (hosted in the same Web Server) Company Administration COMPANY n CONTENT PRODUCTS USERS Company DB
  11. 11. Joomla Advantages <ul><li>Why choosing Joomla as Medi-Cube Incubator Innovation Marketing Platform ? </li></ul><ul><ul><li>Under the GNU GPL License (costs € 0) </li></ul></ul><ul><ul><li>Works in any operating system </li></ul></ul><ul><ul><li>Uses the MySQL database (also free) </li></ul></ul><ul><ul><li>Great support (free and commercial) and strong community </li></ul></ul><ul><ul><li>Multilingual with UTF-8 support </li></ul></ul><ul><ul><li>Clean and simple with powerful administration interface </li></ul></ul><ul><ul><li>Plenty of free and commercial templates that are very easy to modify </li></ul></ul><ul><ul><li>Easy install of add-ons and easy to submit news, articles and products and job openings </li></ul></ul><ul><ul><li>Offers great flexibility and is fully customizable </li></ul></ul><ul><ul><li>More extensions than any other CMS available in the market </li></ul></ul>
  12. 12. Conclusions <ul><li>Interaction between Incubator and Incubated Companies creates added value to both organizations </li></ul><ul><li>Limited interest for E-commerce. </li></ul><ul><li>Architecture should be adjusted depending mainly on status and choices of the Incubated company </li></ul><ul><li>Ideal to provide no-cost, easy solutions to new incubator entries. </li></ul><ul><li>Sound base for the further development of a complete Web Based Incubator Management Toolbox. </li></ul>
  13. 13. <ul><li>Thank you for your attention </li></ul><ul><li>[email_address] </li></ul>
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