Visibility creates Credibility which generates Profitability
CAUTION Don’t view as an island of information. See as another primary data source that is constantly monitored, captured, managed, and analyzed. Use as a Marketing Intelligence tool !!!
PRIMARY BENEFITS OF Increased awareness of our organization, products, or services among target customers Increased traffic to our websites More favorable perception of our organization, products, or services Ability to monitor what is being said about our organization Development of targeted marketing activities Better understanding of customer perceptions of our brand Improved insights about our target market
PRIMARY BENEFITS OF Identification of positive/negative comments Increase in new business Identification of new product or service opportunities Ability to measure the frequency of discussion about our organization
WHAT WE DO WITH ? Create Profile Create fan pages Develop Network Make Friends Join Communities Updates Upload Pictures & video
WAY AHEAD !!! Facebook Profile: Creating(purely business oriented) facebook accounts of all team members Adding Friends: Converge all you leads to your Facebook account(by importing mail ids) Promoting Elets: Like all the elets pages & recommend the relevant FB page to your network. Identify groups that contain our prospect or customer base or targets Comment on your network people’s status. Remember we must have Consistent and relevant interactions
WAY AHEAD !!! Expanding: Add people that may be our potential customer or somehow relate to our business Send group messages(like weekly newsletters) Add events Use contests & polls
FB PAGES Profile photo. About page(to be provided by respective editorial team) Upload Photos regularly & tag the fans Upload videos Daily updates(to be provided by respective editorial team): We have to keep our pages unique, fresh & interesting. Keep an eye over our competitors