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Facebook marketing april 28, 2011

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  • 1. Visibility creates Credibility which generates Profitability
  • 2. CAUTION Don’t view as an island of information. See as another primary data source that is constantly monitored, captured, managed, and analyzed. Use as a Marketing Intelligence tool !!!
  • 3. PRIMARY BENEFITS OF Increased awareness of our organization, products, or services among target customers Increased traffic to our websites More favorable perception of our organization, products, or services Ability to monitor what is being said about our organization Development of targeted marketing activities Better understanding of customer perceptions of our brand Improved insights about our target market
  • 4. PRIMARY BENEFITS OF Identification of positive/negative comments Increase in new business Identification of new product or service opportunities Ability to measure the frequency of discussion about our organization
  • 5. WHAT WE DO WITH ? Create Profile Create fan pages Develop Network Make Friends Join Communities Updates Upload Pictures & video
  • 6. @FACEBOOK Existing presence of Elets on FB
  • 7. WAY AHEAD !!! Facebook Profile: Creating(purely business oriented) facebook accounts of all team members Adding Friends: Converge all you leads to your Facebook account(by importing mail ids) Promoting Elets: Like all the elets pages & recommend the relevant FB page to your network. Identify groups that contain our prospect or customer base or targets Comment on your network people’s status. Remember we must have Consistent and relevant interactions
  • 8. WAY AHEAD !!! Expanding:  Add people that may be our potential customer or somehow relate to our business  Send group messages(like weekly newsletters)  Add events  Use contests & polls
  • 9. FB PAGES Profile photo. About page(to be provided by respective editorial team) Upload Photos regularly & tag the fans Upload videos Daily updates(to be provided by respective editorial team): We have to keep our pages unique, fresh & interesting. Keep an eye over our competitors
  • 10. SUCCESS STORIES
  • 11. SUGGESTIONS !!!
  • 12. PROFILE PHOTO SAMPLE

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