Brand Tomorrow by Ishraq Dhaly

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Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The …

Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7 billion people. Here are my visions on creating a ‘brand tomorrow.’

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  • 1. BRANDTOMORROWdate Author Brand innovations, creative strategies, interactive communication media / mediums, or even über marketing efforts of today are not enough to satisfy the individual desires of tomorrow’s 30 NOV 2012 ISHRAQ DHALY consumers. The creation of a hybrid brand ecology is the revolution needed to fuel the consumerism of 7 billion people. Here are my visions on creating a ‘brand tomorrow.’
  • 2. why is bad taste ubiquitous?
  • 3. “It is probable that many things will happen contrary to probability.” - Paradox BoxImagine 7 billion people of today’s world. Now imagine all of them free from humanand economic poverty. Finally, imagine them taking ‘consumer control’ by choosingtheir commodities, on their own net-connected devices, based on no advertisingpromise but on the freedom of choice married with the freedom of will.Let it sink in. Let the implications make you wonder.Let me begin, my friends, on my journey into ‘seeing’ the brands of tomorrow withthe consumers of eternity.I. Not once in history, has any singular thing happened to humans, ALL AT ONCE. Seven billion people together doing, sharing, believing something that resonates positively.II. The world needs change (not in the political sense) but so far even the brightest change-makers have been mere droplets in the sea of transformation, always missing the forest for the trees, and forever blind to ways of the next beyond. Simply, there has been no ‘NEO,’ no ‘the ONE,’ a person who has lead mass, viral movements.III. The poor have always been poor, and have always been chained to the same cycles of generational entrapment. Whether human or economic, those who preach about poverty being history in a perfect world, forget that by saying ‘history’ one delays a generation by intellectual jargon and admits their inability to create reactions that fuel ‘economic equality’ for commodities with no borders in interconnected communities.IV. Consumer control was always a myth. We, the salespersons of the brands have been ‘hypnotizing’ the targets with prolific messaging and strategic mechanisms so that they buy more, eat more, see more, be more, consume more. SPEND MORE. The money that you make is the money we aim to take! Don’t blame us for being good at trade - we are only accomplices to the machines of corporations. The top of the pyramid, using the middle, to control the bottom.V. There’s more. Wait. Just a bit. Stay connected in the mean time to get the rest.
  • 4. @ishraqfire