BRAC Billboard Campaign October 2010 by Ishraq Dhaly

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BRAC launched an innovative outdoor campaign to spread the messages of its multidimensional work in poverty eradication. This was a small but creative campaign that highlighted the testimonials of actual BRAC students, teachers, programme members, health and legal volunteers, etc.

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BRAC Billboard Campaign October 2010 by Ishraq Dhaly

  1. 1. BRAC Billboard Campaign Location: Dhaka, Bangladesh Duration: 14-28 October, 2010
  2. 2. The Brief • On the occasion of the International Day for the Eradication of Poverty, BRAC disseminated key messages related to its programmes. • The objective was to make the general audiences more aware about the scale and impact of the programmes of BRAC through the testimonials of actual people who are associated with BRAC. • Simultaneous, reinforcements took place in the press, special events such as a policy dialogue, TV talk Show, and local level rallies, discussion sessions and cultural events. • The expected outcome is that people (in Dhaka, especially) would have more knowledge about the broad spectrum of work that BRAC does and would also have the website address to refer to for further information.
  3. 3. Gulshan-1 15’x35’
  4. 4. Tibet Point 20’x25’
  5. 5. Adjacent to BRAC Printers, Tongi 30’x15’
  6. 6. Agargaon 32’x15’
  7. 7. Dhanmondi Club Field ( Near Capital Market) 33’x11’8”
  8. 8. Airport Parking (Right) 30’x15’
  9. 9. East Gate of Bangabondhu Stadium, Mirpur 2 30’x15’
  10. 10. Rokeya Shorony ( Near IDB Bhabon) 30’x15’
  11. 11. Bishwo Road (Towards Moghbazar) 30’x20’ Kakoli 63’x50’10”

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