2. Gender of respondents Age groups of respondents
140 124
120
100
80
Female 96 60 43 Number
Number of 40
people 20 4 10 of people
Male 85 0
13 20 28 35
to to to to
70 80 90 100 20 28 35 60
Respondents’ Details in General
4. Product(s) that you buy (Please tick
more than 2 choices if applicable)
12%
19%
Shoes
Cosmetics
14%
Health products
8%
Sports Equipments
4% Car Accessories
Foods
18%
9% Accessories(Fashion)
Others(not listed)
12%
4%
5. Analysis:
From the statistics shown, the highest percentage age group that shops
online are those ages from 13-20 years of age.
By looking at the pie chart given above, shoes and fashion accessories
are in trend amongst the younger generation hence it has the highest
percentage.
While products such as cosmetics, health products, sports equipment
and car accessories are below average.
Whilst foods and other not listed are moderate, as popular food culture
amongst Bruneians are on the rise. For example, food bloggers from
‘Facebook’ or online ‘Cup cake’ shops are very popular among the
younger generation.
There is a moderate percentage of 12 percent of those who do not buy
goods online, reason being, they do not own or have access to
credit/debit cards for making payments. Also, some may be skeptical
and fears the dangers towards online shopping. For
example, frauds, stolen credit cards and malicious items that may be
sent to their home address unknowingly.
7. 60
Number of people willing to spend
50
40
30
48
20 42 42 No. of People
32
10
17
0
$1-$50 $51-$100 above $100 Any amount Not willing
The above chart shows that most people (48) are willing to spend between $1 to $50
for online shopping. This was because more than half of our surveyors are between
the age 13 to 20, hence dependent on parents for allowances. 17 people are willing
to spend above $100 for their desired goods. An equal 42 people are willing to
spend any at amount and cannot afford to spend for online shopping. Lastly, 32
people are willing to spend between $51 to $100.
9. The two popular options
are ‘private blogs’ and
Online websites that respondents visit in
‘Ebay’. It does not come as
percentages
a surprise since Facebook
(FB) is a popular platform QQEstore
for online shopping today
Shopping.com.bn
as to start selling it does
13% 12%
not require any amount of 10% Private blogs/pages (FB
18% inclusive)
capital. This concept is also
Amazon
true for Ebay. All websites 24%
provided in the list except 22% Ebay
for the last option has a
Others (Not listed)
variety of products to offer
1%
and are user-friendly i.e I do not browse online
browse product items for shopping websites
free before purchasing,
more updated information
regarding products,
estimation of shipping costs
upon payments.
11. Reasons for E-Shopping No. of people
Cheaper 59
More convenient 38
More varieties 66
Products which cannot be found locally 87
Better quality products 24
12.
13. SOME PRODUCTS CANNOT BE FOUND
LOCALLY
The most common reason why people buy stuffs online is because
there are some products from overseas which cannot be found in
their own country.
For example: Handbags, perfumes, shoes, clothes and etc.
However, there are certain disadvantages such as:
1) The products might be broken during the process of
exportation and upon arrival it might not be useable.
2) The price might not suit the type of product due to the
seller taking profits from the sales.
14. MORE CONVENIENT
Some people to buy things online because it is more convenient.
It is more convenient due to:
1) Customers do not have to go to shops but instead they just have to
go online and buy things straight away.
2) Instead of paying the items in cash, when they buy things online,
they pay via credit or debit cards.
However, there are certain disadvantages:
1)The products such as outfits or shoes might not fit the customers.
2)The actual products might not look the same as the picture shown.
3)The products might be broken when it arrived.
4)The seller might mistaken the customer’s orders and the
customer might get a different product instead.
15. MORE VARIETIES
There are more products to be offered when it comes to shopping
online.
However, some of the wanted goods by the consumers are not
affordable, and the price might not suit the quality of the products.
Since the customers cannot see or touch the products directly, it
might be made of bad quality and the size might not be the same
as what the customers expect.
16. BETTER QUALITY PRODUCT
Some of the customers believe that the products sold online have a
better quality in production than products sold locally.
Unfortunately, sometimes not all the products’ quality are good,
some of them are even in bad conditions thus the buyers cannot
see it because they are not looking and touching the product
directly.
Some sellers might lie to the customers about the grade of the
product’s quality just so that the customers want to pay more.
17. SUMMARY
It is true that buying things online might give the customers some
benefits, however there are also certain drawbacks when it comes
to e-shopping.
It might be cheap, but it might not be in a good condition.
It might be convenient, but the picture of the product might be
different than the actual product.
It might be of a good quality, but the price might not be affordable.
There might be more choices for the customers, but it might not be
what the customers expect the product to be.
19. EXPECTATION
Number of People
70 79
34 25
Quality Assured Reasonable Ease of Access None of the
Price above
This is bar chart showing a number of people classified according to their
expectation from this online shopping activity.
From this statistics we can see that customers/ respondents expect that
online shopping can offer them a reasonable price followed by quality. Only
minority of them claim that this online shopping give them advantage on
accessing their products. Lastly, only 25 people have a different expectation
from the list given.
21. Q: Preferred payments if Item(s) bought
from local Premises?
1. Cash payment on the spot.
2. Bank in cash via ATM machines
3. Credit/debit card
4. Others (not listed)
22. 25
Cash
Payment
Bank In
39
113 Credit/ debit
card
9
Others
23. Pie chart shows that most people preferred
cash payment on the spot. Why?
Reliable, safe and prevent being
cheated by fake sellers.
Convenient and might able to get
bargains from seller.
Able to have face to face
conversation, product checking, check
for faulty, expiry dates and etc.
24. Only 9 preferred to chose ‘Bank in via ATM
machines’ as preferred payments. This may
be due to:
Sellers might be fake, not reliable.
It is not convenient, time consuming for
travelling to the bank to bank in money to
seller.
Increase of worrisome, and anxious for the
product order arrive since it needs some
time to have the products to the buyer.
25. 39 choose credit/debit cards as the
payment options. Reasons being:
Easy payment.
Convenience.
Do not have to travel to meet up with
sellers, sellers can send item(s) by courier
services.
27. Credit/ Debit Card 79 people
Paypal 44 people
Others (Not listed) 58 people
28. Prefered Payment Methods For Items Bought
32%
44% Credit/Debit
Card
Paypal
24% Others
*Pie chart is showing the results in percentage, not as the number of people
who picked the option.
29. From the survey results, it was identified that majority
(44%) of the people preferred to pay their items bought
through credit or debit cards.
The least number of people (24%) chose paypal.
About 32% of the rest preferred other methods which
were not mentioned.
30. Items Paypal Credit Card
Visa Yes Yes
Master Yes Yes
Discover Yes Yes
American Express Yes Yes
Non-USA Credit Card Yes No
Debit Card Yes No (Yes if has VISA, Master
Logo)
e-Check Yes No
Instant PIN Delivery Yes, 99% time Yes, 99% time
Account Required Not Required
First Order Very complicated Very easy
if you don't have a Paypal
account
Return Orders Very easy Very easy
Fee Completely free to ALL Completely free to ALL
buyers buyers
Billing Information seller NEVER see your The seller knows your
credit card numbers. credit card information
31. ₰ Credit card is being preferred more because creating an
account is not necessary.
₰ It also has easier ‘first order’ compared to the
complications from Paypal
₰ However, some may prefer to pay by Paypal because it
is available everywhere.
₰ The plus side of Paypal is that the seller will never know
the buyers’ credit card details and information as
opposed to paying directly by credit/ debit card.
40. As you can see from the table and
graph, customers prefer to have their goods
delivered on the spot during payment.
The respond is equivalent to 82 people, out
of 181 responses we got.
41. It is just natural for people to get insecure
and picky about paying for their goods and
getting them.
What if it was broken? What if the seller is
actually the most wanted criminal? What if
they are being tricked?
42. Choosing this method of payment is actually
convenient for both customers and sellers
since they get to pick the time and place to
meet.
It is also best applied for the customer to
check their packages, if they are broken or
not. Especially when the sellers have stated
a non-refundable policy.
43. It has the probability of 80% to keep the
clients and sellers from getting themselves
tricked and wasting their money and time.
After all, it goes like the saying, “No money,
no honey.”
44. The second highest choice is actually
delivery from the seller which is equal to 43
people.
Sometimes, customers are hectic with their
schedules and at times, sellers are actually
lenient and they charge nothing from the
delivery.
It is only best if the clients are familiar to
who they are making business with.
45. The only downfall is that the shopper have
to be really careful if it is a first time deal.
He or she might never know if the seller is
tricking them or not.
Some initiatives to be made are to do some
background check on the sellers, see
reviews from other customers, get contact
details or pay deposit first rather than
paying the whole price.
46. The number of people who prefer to use
post office as a mean of delivery is 37
people.
It is the most secure way to transport
customers’ goods since it is under the
authorities. Moreover, using post office
services can go overseas too.
47. However, there are rules when it comes to
post office. There is the immigration
officer, checking customers’ packages.
Making sure things bought are
legit, invading people’s privacy.
If clients bought supplements, they have to
hold the packages longer to be examined by
doctors to make sure there are no harmful
drugs.
48. Other than that, post office services in
Brunei are really slow.
The whole process also is a hassle
too, buyers have to have for a letter to
clarify that they need to go to the post
office, to fetch their packages. And
mostly, the time is not convenient for
buyers who work or study.
49. 19 people out of 181 respondents agreed on
the choice others.
This basically summarize other means such
as passing it onto a 2nd a degree friend or
using other posting services like DHL,
FedEx or TNT.
50. The fact that this has the lowest number of
choices. It implies that, people are just
impatient and they rather pay the things
and get them straight away.
Just like how the highest choice is.
Moreover, using non-government posting
services are pretty expensive here in
Brunei.
52. Options for receiving overseas orders
Others 19
FedEx/DHL 78
Registered Airmail 56
Normal Airmail 28
0 10 20 30 40 50 60 70 80 90
This survey result shows that 28 individuals preferred using the normal airmail. As for
the registered air mail 56 people had chosen this option. 78 people wanted their items
or packages through express shipping companies such as FedEx and DHL. And 19 out of
181 individuals chose other methods as their preference of delivery methods.
Registered air mails might take a longer time for the item to arrive. Despite of this, it
seems that some individuals are tolerable as 28 people chose this in the survey. This
goes to show that their items ordered online might be insignificant or they have the
patience. As for registered airmail, it is quite similar to registered airmails. However, it
allows the buyer to track the movements of their packages. 78 people prefer to use
express shipping to have their goods delivered. Express shipping allows goods to arrive
much faster compared to the airmails. Furthermore, the express shipping companies
allow safety and tracking on the packages ordered.
