The Bourne Supremacy is a 2004 UIP action blockbuster , which was directed by Paul Greengrass and DVD release produced by Frank Marshall. poster (below) The film starred Matt Damon and Julia Stiles. The synopsis of the film was that Jason Bourne is framed for a botched CIA operation. He is forced to take up his former life as a trained assassin to survive.Theatricalrelease poster The film generally received good(above) reviews from the critics and the public and was awarded a overall score of 7.6 out of 10.
The target audience for The BourneSupremacy was 16-34 males.Thefilm was mainly based towards themale genre because its more of amens action film. There are many different reasons why the audience would be attracted to the film. Some reasons are: •The a-list actor •The mystery behind the film’s plot
One of the main reasons for the campaignwas to maximize box office takings on theopening weekend.The campaign included 10 to 70 secondsworth of mini ads that advertised the film.The purpose of the campaign is toattract the target audiencesattention and to interest them intowatching the movie. They do thisby using the main character on theposter with a weapon. This givesthe audience an feeling of whatthe films about and what mighthappen in the film.
Because of the genre of The Bourne Supremacy, you cancompare any of these films to the film. Just like the BourneSupremacy poster, each of these posters contain themain characters, a weapon and a setting which give youa small hint of where the film might be set or what the filmis about.
The advertising for theBourne Supremacy wasone of the main reasons forthe films success. They useddifferent merchandisingtechniques to promote thefilm. In edition to themovie, they had T-Shirtsmade, Action figures, Xboxgames, DVD Collectionsetc.The aim of the advertising was to grossmore than the first film. Universal Studioscame up with many different ways tomake money off of the film. Thebudget for the film was $75 million.The box office grossing from the filmwas $288,500,217.
Channels used:•Sky Box Office•Sky Pub Sports•Sky Movies News•ITV•C4•Five•Emap Music Channels•Sy-Fy
Statistics show that theBourne Supremacy (thesequel) made moreprofit than the first film inthe franchise ‘The BourneIdentity’.The Bourne Supremacybecame the numberone film on its openingweekend, knocking WillSmith’s Isaac Asimovadaptation I Robot off Statistics for the Bourne Supremacy.the top spot. This is a picture of the USA GrossTakings were 47% higher History for 2004than the previous film inthe series, the BourneIdentity and competitionattracted more than17,000 entries.
Official Trailer:http://www.youtube.com/watch?v=WrWTJv0yEyI&feature=relatedTeaser Trailer:http://www.youtube.com/watch?v=lmXNYOsJd_A