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Integrated marketing communication  Tanishq
 

Integrated marketing communication Tanishq

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Tanishq - Integrated Marketing Communication

Tanishq - Integrated Marketing Communication

Promotional Strategy

Communication

Above-the-Line and Below-the-line activities


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    Integrated marketing communication  Tanishq Integrated marketing communication Tanishq Presentation Transcript

    • Integrated Marketing Communication
    • I M C • Planning, implementing and controlling brand communications to enhance consumer relationships. • Coordination & integration of all marketing tools. Benefits: • create competitive advantage • boost sales and profits • wraps communications around
    • T a n i s h q – T h e B r a n d • First showroom in Chennai in 1995. • Initial Launch by Karishma Kapoor. • Amitabh launches Jewellery boutique of Tanishq • Association with Bachchan – 4 Cs of diamond • Diamond @ affordable price range 10k – 25k in 2012 (Akshay Tritiya) • Mia designer jewellery collection for
    • B r a n d P o s i t i o n i n g
    • B r a n d P o s i t i o n i n g (c o n t d .)
    • F r e e g o l d c o i n
    • Paheli & Jodha Akbar Colletion
    • G o l d E x c h a n g e M e l a –M o r e f o r L e s s
    • M y E x p r e s s i o n C o n t e s t b y M i a
    • Mia on Wheels
    • S w a r n a S a n g e e t h a m
    • Customer Emotions – Karva Chauth
    • Queen of Diamonds
    • Queen of Diamonds – Winning Queens
    • Wh a t Wo me n Wa n t ? T a n i s h q k n o w s
    • S h o w r o o m E x p e r i e n c e
    • IIJW - Fashion events IIJW Sponsorships – Pantaloons Miss India 2007
    • Tanishq Goes
    • Tanishq - Gift Policy
    • Customer Loyalty Program: Nurture relationship more precious than Gold