Started in 1824<br />By John Cadbury<br />In Birmingham, England<br />Headquarters : UK <br />History of Cadbury<br />
By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.<br />By 1864, George and Richard, sons of...
Confectionary: Caramello Koala, Freddo,Bournvita<br />Cooking products: choc chips, cooking choc,flake garnish<br />Boxed ...
Wide product range<br />Good prices<br />International business<br />Advertising<br />Good availability<br />Strengths <br />
Health and safety <br />Only does the chocolate<br />No dietary options<br />Weaknesss<br />
In terms of political issues, France being an advanced democratic country, specific risk is negligible.<br />In terms of e...
Unable to understand foreign customer preference.<br />Incur unexpected cost.<br />Threat of entry due to the competition ...
First one to include pictures instead of printed text on chocolate boxes.<br />Many children joined Cadbury’s Coco cub Clu...
Mars-wrigley<br />Nestle<br />Kraft food<br />Ferrero<br />Others companies in sector<br />
Type : private<br />Industry : confectionary<br />Founded : 1911 in Tacoma, Washington, USA.<br />Founder : Frank C.Mars<b...
Type : private<br />Industry : Food processing<br />Founded : Vevey, Switzerland (1866)<br />Founder : Henri Nestle <br />...
Type : public<br />Industry : Food Processing.<br />Founded : Englewood,Chicago, USA<br />Products : ice cream, cheese, mi...
Type : private<br />Industry : Food<br />Founded : 1946 <br />Founder : Pietro Ferrero<br />Products : confectionary.<br /...
Positionsin emerging markets<br />
Competition<br />
In order for to reach the peak of achievement, the company would have to stress on the growth of the product. <br />Cadbur...
“LAST  BUT  NOT  THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME  OF ITS PRODUCTS”<br />
Brands <br />               and <br />                       sub brands<br />
The market major of Chocolates offers the following products in the market:-<br />Chocolates :-eg. Cadbury dairy milk, per...
                     Cadbury’s Chocki<br />
          milk product by cadbury<br />
                         Eclairs<br />
BYTES…..<br />                         Bytes is the first foray of Cadbury <br />                         into the rapidly...
                        Crackle<br />
                         Fruit & Nut<br />
                   Roast Almond<br />
                     Temptations<br />
<ul><li>The NescaféPlanNestlé to invest CHF 500 million in coffee projects
Food industry awardNestlé honoured for science and technology leadership</li></li></ul><li>Nestle<br />brands<br />
Wrigley<br />“Brands”<br />
       Kraft food<br />                &<br />   its brands are :<br />
     Some of its brands are:<br />
Submitted by: Ishdeep Singh Arora<br />HeenaPruthi<br />ArashvirKaur<br />Sonam<br />Ankit<br />AbhishekMittal<br />Market...
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Cadbury Presentation

  1. 1.
  2. 2. Started in 1824<br />By John Cadbury<br />In Birmingham, England<br />Headquarters : UK <br />History of Cadbury<br />
  3. 3. By 1842, John was selling 11 kinds of cocoa and 16 kinds of drinking chocolates.<br />By 1864, George and Richard, sons of John continued to expand the product line. <br />Cadbury manufactured its milk chocolate in 1897<br />Today Cadbury is the largest confectionary company in the world.<br />
  4. 4. Confectionary: Caramello Koala, Freddo,Bournvita<br />Cooking products: choc chips, cooking choc,flake garnish<br />Boxed chocolates: favourite chocolates, milk tray chocolates, roses chocolates <br />Chocolates : fruit n nuts, crackle, silk, bournville , temptations, roast almond.<br />Gums : Stride, Trident, Chiclets, Dentyne, Bubblicious<br />Product line<br />
  5. 5.
  6. 6. Wide product range<br />Good prices<br />International business<br />Advertising<br />Good availability<br />Strengths <br />
  7. 7. Health and safety <br />Only does the chocolate<br />No dietary options<br />Weaknesss<br />
  8. 8. In terms of political issues, France being an advanced democratic country, specific risk is negligible.<br />In terms of economic issues, it has fourth largest GDP in the world. <br />Opportunities in countries like France<br />
  9. 9. Unable to understand foreign customer preference.<br />Incur unexpected cost.<br />Threat of entry due to the competition growing through acquisation.<br />Threats<br />
  10. 10. First one to include pictures instead of printed text on chocolate boxes.<br />Many children joined Cadbury’s Coco cub Club that it had 300,000 members in 1936.<br />Launched a Get Active program in 2003, helping 10,000 teachers get in shape.<br />Interesting facts<br />
  11. 11. Mars-wrigley<br />Nestle<br />Kraft food<br />Ferrero<br />Others companies in sector<br />
  12. 12. Type : private<br />Industry : confectionary<br />Founded : 1911 in Tacoma, Washington, USA.<br />Founder : Frank C.Mars<br />Products : milky way, bounty, mars, snickers.<br />Revenue: US$30 billion<br />Mars-wrigley<br />
  13. 13. Type : private<br />Industry : Food processing<br />Founded : Vevey, Switzerland (1866)<br />Founder : Henri Nestle <br />Products : baby food, coffee, dairy products, ice cream<br />Revenue: CHF 107.6 billion<br />Nestle <br />
  14. 14. Type : public<br />Industry : Food Processing.<br />Founded : Englewood,Chicago, USA<br />Products : ice cream, cheese, milk.<br />Revenue: US$ 40.4 billion<br />Kraft Foods<br />
  15. 15. Type : private<br />Industry : Food<br />Founded : 1946 <br />Founder : Pietro Ferrero<br />Products : confectionary.<br />Revenue : 6.2 billion euros<br />Ferrero<br />
  16. 16. Positionsin emerging markets<br />
  17. 17. Competition<br />
  18. 18. In order for to reach the peak of achievement, the company would have to stress on the growth of the product. <br />Cadbury should also look into other countries like Asia Pacific in order to market its products popular globally.<br />Another strategic plan would be a joint venture.<br />Needless to say that in order for the company to market its products globally, it is understood that heavy capital and expenditure have to be sacrificed. <br />conclusion<br />
  19. 19. “LAST BUT NOT THE LEAST CADBURY SHOULD NEED TO STRENGTHEN THE BRAND NAME OF ITS PRODUCTS”<br />
  20. 20.
  21. 21. Brands <br /> and <br /> sub brands<br />
  22. 22. The market major of Chocolates offers the following products in the market:-<br />Chocolates :-eg. Cadbury dairy milk, perk, celebrations, temptations, five star, eclairs, gems, cadburylite, fruit and nut and cadburycrackle,cadburyheros and many more<br />Snacks :-cadbury bytes<br />Beverages :-Bournvita, cadbury delight <br /> Candy :-cadbury halls<br /> Gums :-Bubbaloo<br /> Cadbury<br />
  23. 23. Cadbury’s Chocki<br />
  24. 24. milk product by cadbury<br />
  25. 25. Eclairs<br />
  26. 26. BYTES…..<br /> Bytes is the first foray of Cadbury <br /> into the rapidly growing Bagged Snack <br /> Category of Snacking. Largely dominated by <br /> Salted products, the lead brands in this category <br /> includes Lays, Cheetos, Kurkure, Picnic, Uncle Chips, Peppy etc. <br /> In this arena of salted products, Bytes positions itself as a unique<br /> offering of wafer biscuits filled with chocolate.<br />
  27. 27. Crackle<br />
  28. 28. Fruit & Nut<br />
  29. 29. Roast Almond<br />
  30. 30. Temptations<br />
  31. 31. <ul><li>The NescaféPlanNestlé to invest CHF 500 million in coffee projects
  32. 32. Food industry awardNestlé honoured for science and technology leadership</li></li></ul><li>Nestle<br />brands<br />
  33. 33.
  34. 34.
  35. 35.
  36. 36. Wrigley<br />“Brands”<br />
  37. 37.
  38. 38.
  39. 39. Kraft food<br /> &<br /> its brands are :<br />
  40. 40.
  41. 41.
  42. 42. Some of its brands are:<br />
  43. 43.
  44. 44. Submitted by: Ishdeep Singh Arora<br />HeenaPruthi<br />ArashvirKaur<br />Sonam<br />Ankit<br />AbhishekMittal<br />Marketing Management<br />

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