Building a Blog Identity with Integrity

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Building a Blog Identity with Integrity

  1. 1. Building a Blog Identity with Integrity (a.k.a how to grow your blog without selling your soul)
  2. 2. Magic Marker August 4, 2013 3 BREAKING NEWS
  3. 3. Meet Food and the Fabulous
  4. 4. Mekong Delta, 2013
  5. 5. Magic Marker August 4, 2013 6 And they think… So, you eat for free, hey!
  6. 6. Magic Marker August 4, 2013 7 BLOG IDENTITY SPONSORSHIP INDEPENDENT BLOGS DISCLOSURERELATIONSHIPS Building an Identity
  7. 7. Magic Marker August 4, 2013 8 Who am I?
  8. 8. Magic Marker August 4, 2013 9 Facebook Instagram Twitter YouTube PinterestGoogle + Vine Flickr Social Media = Microblogging
  9. 9. Magic Marker August 4, 2013 10 Microblog in Action
  10. 10. Magic Marker August 4, 2013 11 Blogging is like cake Layers
  11. 11. Magic Marker August 4, 2013 12 • Engage • Demonstrate kindness Fellow bloggers • Demonstrate goodwill • Get involved! Hotel/Lodge, DMO, P.Rs • Understand industry expectations Your Blog Readers Comm- unity Industry Relationships Content Family, Community, the Net • Credit sources, • Protect your content Your writing
  12. 12. Magic Marker August 4, 2013 13 Free lunch? No such thing! *Image from web
  13. 13. Magic Marker August 4, 2013 14 Travel Blogging – It’s Complicated!  Competition  Complicated  Challenges  Sponsorship  Junk Content  Focus on Reader  Disclosure Sponsorship
  14. 14. Magic Marker August 4, 2013 15 Conflict of Interest Gushing Tweets, objectivity marred Declare incentives Long-term relationships Transparency Building Trust Disclosure
  15. 15. Magic Marker August 4, 2013 16 The FTC (Federal Trade Commission) Bloggers and Sponsors obliged to declare freebies Legislation? • Prominent Disclosure • Tweets to carry #ad #paid, start of tweet • No misleading info e.g. “World’s Best Hostel” ? ? • In SA – Consumer Protection Act Roussillon, 2013
  16. 16. Magic Marker August 4, 2013 17 Independent Blogging – is it for you? In Provence Verte, 2013
  17. 17. Remember… • Nothing is free • Nothing is more important than your integrity
  18. 18. Magic Marker August 4, 2013 19 The Trolls!
  19. 19. Head up and Blog Strong!

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