What are you trying to achieve with your website?What is the website’s main purpose?Whos your audience?Remember, whatever that function is, yourdesign must focus on fulfilling it.
Analyze• Understand • Business Landscape• Research • Organizational Structure• Evaluate • Organizational Objectives• Innovate • Website Objectives• Strategize and Plan • Target Audience and Users • Brands, Products, Markets • Marketing Strategy
Analyze• Understand • User Research• Research • User Goals and Stories• Evaluate • Personas, Scenarios, and• Innovate Activities• Strategize and Plan • User Pain, Needs, Wants, Desires
Analyze• Understand • Competition• Research • SWOT• Evaluate • Positioning• Innovate • USP• Strategize and Plan • Differentiators • Segments
Analyze• Understand • Emotional design• Research • Social interaction• Evaluate • Concept• Innovate • Communication strategy• Strategize and Plan
Analyze• Understand • Website objectives• Research • Website strategy• Evaluate • Communication strategy• Innovate • Approach/ Treatment/ Style/• Strategize and Plan Tone
Refine ideas to get a master idea.Put them at work. Test them all!
Organize• Functional Specification • Understand requirements• Content Design • Brainstorm• Information Architecture • Validate baseline features and• Usability Evaluation functionalities • Define differentiator features and functionalities • Create a specification document
Organize• Functional Specification • Content to meet business and• Content Design website objectives• Information Architecture • Content to meet user objectives• Usability Evaluation • Content to increase conversion rate
Organize• Functional Specification • Structure and zoning• Content Design • Navigation design• Information Architecture • Content architecture• Usability Evaluation • Page level detailed information • Architecture