E – Business Case Study
Presented by:
Disha Dorkadi – 107
RashiAgarwal – 118
Sulabh Gugnani – 204
Balagopal P – 301
Ishan ...
 IAC/InterActiveCorp. (IAC) is an Internet company with
more than 50 brands serving consumer audiences across
more than 3...
 Served as a vice president of PrimeTimeTelevision
 Chairman and chief Executive of Paramount Pictures
Corporation for 1...
Silver King
Communications
HSN, Savoy Pictures
(HSN inc)
50% ofTicket Master
group
USA Networks and Sci Fi
(USA Networks, ...
Precision response corporation
Renamed to USA Interactive
LendingTree , Expedia, uDdate.com,
TVTravelGroup, Interval Inter...
Acquired in 2004
Purchased in 2005
2005-07
launched
6
• Stock market skeptical about multiple brands under one roof
7
• Expedia.com, hotels.com
• All the travel businesses put
under a separately traded
company.
Expedia
Inc
• Lending tree,Ti...
 In 2007 IAC decided to focus on its core
competency-’Online search and
entertainment based advertisement markets’
which ...
IAC
• Ask.com,CitySearch.com, Match .com, CollegeHumour.com
• Entertainment, personal and search based websites having pro...
11
12
13
14
15
 REVENUE
Since the revenue is high as compared to
previous years along with a healthy organic
growth rate, the company pr...
 Developing the traffic eco-system
 Focus on core competencies rather than
spread out over various businesses
 Developi...
 What is portal ?
 Will help in developing brand loyalty
 Promotional offerings & better advertising
through portals
 ...
 No physical presence
 Act as a facilitator between supply & demand
 Mostly services are transactional,
subscription an...
 Brief about AOL time warner merger
IAC/interActiveCorp AOL andTimeWarner
acquisitions Merger
acquistions of emerging bus...
 Giving relevant results which promote other
sister websites
 Help in better analyzing the customer
requirements by revi...
22
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E-Business Case Study - InterActiveCorp (IAC)

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a case study on Inter Active Corp. (IAC) in the subject of E-Business.

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  • Barry Diller - chairman and senior executive, IAC.
  • Holdin together all stocks...reduction in share price
  • http://www.reuters.com/finance/stocks/financialHighlights?symbol=IACI.O
  • E-Business Case Study - InterActiveCorp (IAC)

    1. 1. E – Business Case Study Presented by: Disha Dorkadi – 107 RashiAgarwal – 118 Sulabh Gugnani – 204 Balagopal P – 301 Ishan Parekh - 3151
    2. 2.  IAC/InterActiveCorp. (IAC) is an Internet company with more than 50 brands serving consumer audiences across more than 30 countries.  Currently operates in four business divisions: Search, Personals, ServiceMagic and Media & other.  Its strategy focuses on aggressive growth, which has lead to the various mergers and acquisitions over the years.  It is an company with interactive media & advertising as its core competency. 2
    3. 3.  Served as a vice president of PrimeTimeTelevision  Chairman and chief Executive of Paramount Pictures Corporation for 10 years  In 1983, became the president of Paramount’s EAC group  From 1984 to 1992, was the chairman and CEO of Fox, inc.  QVC - HSN from 1992-1994  1994 - chairman and CEO of Silver king Communications (much later renamed as IAC) 3
    4. 4. Silver King Communications HSN, Savoy Pictures (HSN inc) 50% ofTicket Master group USA Networks and Sci Fi (USA Networks, inc) Citysearch.com Match.com Merged in 1996 Acquired in 1997 Acquired in 1998 Purchased in 1999 Purchased in 1998 Acquired another stake from public in May 1998 and the remaining in January 2003. Most of it later sold in 2001. Ticket Master merges with citysearch the exclusive dating site for yahoo since may 2010. 4
    5. 5. Precision response corporation Renamed to USA Interactive LendingTree , Expedia, uDdate.com, TVTravelGroup, Interval International, Hotels.com, RealEstate.com, Remaining shares ofTicket master Renamed to IAC Purchased in 2000 Purchased in 2002-2003 5
    6. 6. Acquired in 2004 Purchased in 2005 2005-07 launched 6
    7. 7. • Stock market skeptical about multiple brands under one roof 7
    8. 8. • Expedia.com, hotels.com • All the travel businesses put under a separately traded company. Expedia Inc • Lending tree,Ticket master, match.com , ask.com • Lower cost companies having high profit marginsIAC 8
    9. 9.  In 2007 IAC decided to focus on its core competency-’Online search and entertainment based advertisement markets’ which were growing rapidly and spinning off its older assets.  To achieve this goal, the company split into five public companies in 2008, with IAC retaining theWeb properties. 9
    10. 10. IAC • Ask.com,CitySearch.com, Match .com, CollegeHumour.com • Entertainment, personal and search based websites having prosperous future ahead • Advertising & Subscription Based Revenue Models. HSN • HSN.com, FrontGate,GarnetHill,CornerStone • RetailingWebsites • Transactional Based Revenue Model. Ticket Master • Ticketmaster - domestic and international • Ticket Sales & Distribution • Transactional Based Revenue Model. Interval Int’l • Interval, CondoDirect • Operates membership programs for vacation owners • Subscription & Advertising Based Revenue Models. Lending Tree • LendingTree.com, RealEstate.com • Connects Individuals to lenders(interactive e-commerce) • Transactional & Subscription Based Revenue Models. 10
    11. 11. 11
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    15. 15. 15
    16. 16.  REVENUE Since the revenue is high as compared to previous years along with a healthy organic growth rate, the company progress can be said to be on the right track. Periods 2009 2010 2011 March 332.01 378.178 460.213 June 340.045 394.244 485.404 September 336.577 421.652 Note: Units in Millions of U.S. Dollars 16
    17. 17.  Developing the traffic eco-system  Focus on core competencies rather than spread out over various businesses  Developing brand loyalty  Establishing membership activities & promotional activities  Integrating companies working in similar divisions 17
    18. 18.  What is portal ?  Will help in developing brand loyalty  Promotional offerings & better advertising through portals  CRM  Would enhance the market power of IAC, possibly resulting in a better stock price.  (-) conflicts between businesses providing similar services 18
    19. 19.  No physical presence  Act as a facilitator between supply & demand  Mostly services are transactional, subscription and advertisement based  Low operating expenses  All about searching & buying 19
    20. 20.  Brief about AOL time warner merger IAC/interActiveCorp AOL andTimeWarner acquisitions Merger acquistions of emerging businesses Both were established businesses in their domain mainly because of aggressive expansion strategies Out of need more of a holding company Proper merger independent businesses Supplementary businesses MISTAKES IAC SHOULD AVOID Proper blend of the cultural & professional practices Did not have proper blend of culture and professional practices. Formation of a proper detailed strategy before merger Main cause for failure of merger is lack of strategic planning. 20
    21. 21.  Giving relevant results which promote other sister websites  Help in better analyzing the customer requirements by reviewing the searches  Cross marketing  Users should be previously notified  Helps represent the company as a transparent one 21
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