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Advertising as a Means of Communication
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Advertising as a Means of Communication



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  • 1. -By Derby Brown
  • 2. It is the means of informing as well as influencing the general public primarily to drive sales of products and services.
  • 3. Increasing the sales of the product/service Creating and maintaining a brand identity or brand image Communicating a change in the existing product line Introduction of a new product or service Increasing the buzz-value of the brand or the company
  • 4. AVON Products Inc.
  • 5. • Newspapers, Magazines, Brochures, etcPrint Advertising • Billboard, kiosksOutdoorAdvertising • Television, Internet, RadioBroadcast Advertising • Advertising of products in moviesCovertAdvertising • Indirect advertisingSurrogate Advertising • To spread awareness among the masses Public service Advertising
  • 6. • Focuses on social issues • Promotes the image of the corporate • Focus is on information • Tells the story of the product Product Advertising Classified Advertising Public Advertising Corporate Advertising
  • 7. Attention Interest Desire Conviction Action
  • 8. Being Self actualization Esteem Belongingness Safety Physiological
  • 9.  Simple & Direct  Comparative  Demonstrative  Testimonials  Animation  Dramatization  Humor
  • 10. “It's not enough to do things Right, you have to do the RightThings”
  • 11.  Exceeded expectations of sponsors  Sponsors got a 46.3% return (in terms of media value)  whopping $84.3mn worth of brand exposure  Key beneficiaries:  Amity University  Vodafone (media value shot up 10x)  DLF logo (media value doubled to $235mn)
  • 12.  Integral part of advertising  It makes advertisements effective & impactful
  • 13. I have created an ad for a brand Hope you like it…
  • 14. Caption: Only original brands. No compromises.
  • 15.  Advertisement is the key to success of a company however, if not used reasonably it can act as a double edged sword
  • 16. ThankYou…
  • 17.  Prepared by:  Ishan Parekh MBA (tech.) Manufacturing Roll # 315