The Next Generation Of Ebooks

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The next generation of ebooks: Invent it or witness it!

Digital publishing has come a long way, from plain PDF versions of paperbacks to today’s media rich and interactive versions. Technology innovations and consumer consumption habits are constantly evolving, and success depends almost entirely on keeping with the times. Today’s consumers demand convenience, speed, quality, value and much more. They require ebooks with not just rich media content, but also multiple formats to suit their diverse consumption habits, instant access and interactive community features that stimulate, engage and enrich their reading experience. Publishers can no longer sit back and assume that their e-strategies are complete merely by converting print to PDF. They need to understand customer needs, habits and preferences, and leverage technology to constantly innovate and provide superior quality offerings. Publishing, like every other industry is rapidly evolving, and ‘plain ebooks’ were just the beginning. It is time to focus on the next generation of ebooks and ‘where we need to go next’!

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  • Sleek plastic look and feel 1 second page refresh rate Aimed at newspapers 10.5 inch display Hopes to replace bulky business documents, newspapers, with support for truVue PDF files, MS Office docs, e-mail, and Outlook calendar support
  • Black and white E Ink device Wireless link to download content Storage: "hundreds of pages of newspapers, books, and documents,“ Display more than double the Kindle, while one-third the thickness of the Kindle – at the same weight “ Flexible, lightweight plastic" rather than glass Expected to go on sale during the first half of 2009
  • 11.5 inch 1,600 x 1,200 resolution (enough to stuff an entire page of the New York Times up front including advertisements and still maintain readability) 12fps animation (fine for little ads etc.) Possible iPhone and android apps for synchronization across devices Source: http://taintedgreen.com/green-gadgets/new-skiff-reader-bends-way-farther-than-the-amazon-kindle-2/000494
  • 6" E Ink® screen & weighs 164 grams 2GB onboard memory Convenience of WiFi and ease of a touch screen Support ebooks in every language and have menus in English, Spanish, Portuguese, German, French, Russian, Japanese and Chinese and works in every country Support multiple zoom levels to create a customized and comfortable reading experience. Any of the more than 2 million books from COOL-ER's companion online bookstore, COOLER-EBOOKS.com, can be shared with up to five other readers to let friends and families share the works they love COOL-ER works with ebooks in all commonly used ebook formats, including EPUB and PDF.
  • 10- and 6-inch models, both with touchscreens Soft QWERTY keyboard and wireless but no 3G on-screen handwriting capabilities, Bluetooth 2.0, and 802.11b/g WiFi Has a hiden a slider with controls Google is the content partner Rumored prices: 6’’: $399, 10’’: $699, and both will be available in early 2010
  • 19 inch : world’s largest e-book reader to date Flexible but not foldable still maintains excellent display characteristics (LG developed skiff reader as well)
  • Convergent devices are mini computers Operating systems
  • E-ink enables extended battery life allowing readers to read for longer hours Draw a parallel between the photocopy machine – similar technology – backlit display Ebook 1.0: PDF Suited for fixed screen dimensions, a reproduction of the print book Ebook 2.0: Reader devices Format wars: Epub, Amazon AZW, Mobi Text heavy, cannot render tables and other complex layouts
  • Not broadcast but participative reading experience will not just be broadcast but participative where users will contribute to content and share with other readers
  • Just like earlier box games were the only thing, now with microsoft xbox live millions of users can play together and download games from the internet
  • Stanza is another one of the most popular Book apps in the iPhone store. It supports the ePub format, so users are free to download a wide variety of books, many of which are free.
  • Adobe® Digital Editions software offers an engaging way to view and manage eBooks and other digital publications. Use it to download and purchase digital content, which can be read both online and offline. Transfer copy-protected eBooks from your personal computer to other computers or devices. Organize your eBooks into a custom library and annotate pages. Digital Editions also supports industry-standard eBook formats, including PDF/A and EPUB.
  • The Blio format and accompanying app are together intended to deliver true-to-life color reproductions of the way real books appear Aims to preserve the traditional book or magazine format by keeping its layout, fonts, images, but also to meld it with digital interactivity The biggest advantage might actually be the costs to publishers that are drastically reduced by them having to only submit a PDF scan of their books, whose formatting remains unchanged in Blio Blio shows books in full color and takes the interactivity beyond navigating pages by incorporating interactive graphics, such as, say, a quiz in an anatomy book diagram
  • Brings content to life Integrated media resources Ability to add notes and insights and share them with others Customize content and add support material Highlight Easy to use study group system Engages students and teachers Enhances learning and interactivity with content Stay connected 24/7 Brings to life teaching content Pageburst allows matching a teacher’s content to the existing curriculum in a way that goes beyond the textbook, transforming reading into an experience It’s integrated media resources bring content to life Ability to add your own notes and insights and share them with others It’s a content library, notebook, highlighter, support material and study group all wrapped up in one easy-to-use system faculty and students can access anytime, anywhere Engages students Pageburst™ is the first health sciences platform that truly enhances students' learning and revolutionizes the way they interact with the course content It lets teachers stay connected with students and colleagues 24/7 It gives the power to customize curriculum by adding notes, presentations and supplemental materials right into the textbook
  • Disney, the world's largest publisher of children's books and magazines launched its digital portal in October 2009 Browser based reader with the books featuring animated illustrations and authentic character voices
  • eBook – User friendly and dynamic flip books. Audio eBooks – Look and listen to stories. Select titles will include character voices. Interactive eBooks – Look and Listen to stories, plus engage in interesting activities to enhance reading and learning skills
  • Titles will be made available through three levels of offering: Standard eBook eBooks with audio read-along and text highlights Interactive eBooks with games, videos and exercises
  • The Next Generation Of Ebooks

    1. The next generation of ebooks: Invent it or witness it! - Sameer Shariff, CEO, Impelsys Private and Confidential www.ipublishcentral.com
    2. Agenda <ul><li>Devices </li></ul><ul><li>Dedicated </li></ul><ul><li>Convergent </li></ul><ul><li>Content </li></ul><ul><li>Dedicated </li></ul><ul><li>Convergent </li></ul><ul><li>Retail </li></ul><ul><li>Dedicated </li></ul><ul><li>Convergent </li></ul><ul><li>Future-proofing </li></ul><ul><li>Connecting to you readers </li></ul><ul><li>Strategic Partnerships </li></ul><ul><li>Impelsys </li></ul>
    3. Devices
    4. <ul><li>Over crowded space </li></ul><ul><li>Market already occupied by Sony, Amazon and now Nook – who have a better reach to customers than the new players </li></ul><ul><li>Format limitations </li></ul>Dedicated E-Readers: Current Scenario
    5. <ul><li>Limited display technology </li></ul><ul><li>Not much of value addition, since the first devices came out – wireless being the only major innovation. </li></ul>Dedicated E-readers: Current Scenario
    6. Plastic Logic QUE proReader
    7. Plastic Logic 'flexible' E-Newspaper Reader
    8. Concept image Skiff Readers
    9. COOL-ER E-Reader
    10. Samsung
    11. LG Flexible Newspaper
    12. Convergent Devices <ul><li>Convergence - no limitations to type of applications and functionality </li></ul><ul><li>Next generation devices that are alternate computing devices </li></ul><ul><li>Devices with Operating Systems </li></ul><ul><li>More utility in owning convergent devices than dedicated ones </li></ul>
    13. <ul><li>Rich media support </li></ul><ul><li>Moving from formats to truly experiencing content </li></ul><ul><li>Possible future? </li></ul>Convergent Devices * Conceptual image
    14. * CES 2010 Lenovo Tablet
    15. Pixel Qi * Conceptual image
    16. The most awaited device…
    17. Apple Tablet * Conceptual image
    18. Convergence: Smart Phones Google Nexus Apple iPhone Nokia N900
    19. Drawing A Parallel Talk.. Talk Read Music E-mail Pictures Chat More
    20. Drawing A Parallel
    21. Content
    22. Your Ebook: Yesterday, Today... Ebook 1.5: Reader devices Ebook 1.0: PDF
    23. <ul><li>Coming together of book content, videos, audio, animations, interactive exercises, assessments and more… </li></ul><ul><li>Rich multimedia presentation layers - bringing multiple formats together </li></ul>...Tomorrow? Experience will change from delivering ebooks to delivering content
    24. ...Tomorrow? <ul><li>Reading experience transformed into a collaborative and participative experience </li></ul><ul><li>Formats will cease to be as important </li></ul><ul><li>Dedicated devices will face an up-hill battle against convergent </li></ul><ul><li>devices with Operating Systems </li></ul><ul><ul><ul><li>Smaller, affordable and more prevalent </li></ul></ul></ul>
    25. Retail
    26. Retail: Today <ul><li>Dedicated e-retail channels </li></ul><ul><li>Users are locked-in, based on their reader and format </li></ul><ul><li>E-retail stores are the channel captains </li></ul><ul><li>Publishers don't play a part in pricing of ebooks </li></ul><ul><li>No direct contact with consumers - very little customer relationship </li></ul><ul><li>Publishers are stuck with a black-box </li></ul>
    27. Retail: Tomorrow? <ul><li>Dedicated retail models for ebooks will give way to convergent models, with marketplaces similar to app stores </li></ul><ul><li>A larger marketplace where apps, not just ebooks, are sold </li></ul><ul><li>Apps supporting multiple titles, more like a bookshelf </li></ul><ul><li>Publishers will drive pricing and delivery of content. </li></ul>
    28. Retail: Tomorrow? <ul><li>Business models based on transactions and revenue sharing </li></ul><ul><li>Rental and subscription models </li></ul><ul><li>Ad-supported content delivery - an almost unexplored model </li></ul><ul><li>Multiple price points for the same book - based on enhancements </li></ul><ul><li>Direct relationship between publisher and reader </li></ul>
    29. Number of Apps in the iTunes App Store
    30. App stores will be the future of distribution
    31. Stanza For iPhone, PC And Mac
    32. Adobe Digital Editions
    33. Blio
    34. You Have To Think Out Of The Box!
    35. <ul><li>Cuts down inefficiencies in distribution and delivery of content </li></ul><ul><li>Captures data about customer behavior and usage patterns </li></ul><ul><li>Enables direct interaction with and between customers </li></ul><ul><li>Allows access to content from anywhere </li></ul>Internet – Your Most Efficient Medium
    36. Books On The Cloud
    37. Next generation reading experiences Some examples…
    38. Elsevier – Pageburst
    39. Elsevier – Pageburst Ebook with reference and annotation tools
    40. Elsevier – Pageburst Inline videos and user annotations
    41. Book glutton Add & share notes Highlight text Comment / respond Read Chat New Mobile!
    42. Story Builder Story Narration Dictionary Text Highlight Disney reader Animation Reward system
    43. <ul><li>Strategic partners, not vendors </li></ul><ul><li>Partner with companies that understand publishing and technology </li></ul><ul><li>Companies that can help plan and implement comprehensive e-strategies </li></ul>How Do You Get There?
    44. <ul><ul><li>Focus on your core competence – content </li></ul></ul><ul><ul><li>Connect directly to your readers </li></ul></ul><ul><ul><li>Develop lasting customer relationships </li></ul></ul>Allowing You To..
    45. <ul><li>Consulting: We understand your business and help you formulate your e-strategies </li></ul><ul><li>Platforms: We have ready-built software that gets you started with minimal effort and time </li></ul><ul><li>Media: We understand content and help in transforming it to suit different needs </li></ul><ul><li>Transactions: We warehouse, distribute, market, sell and deliver your content. </li></ul>Impelsys... A Strategic Partner
    46. Who We Are? <ul><li>Pedigree in publishing since 2001 </li></ul><ul><li>We have powered more than 3000 projects for small and large publishers </li></ul><ul><li>Our technologies are serving millions of readers worldwide </li></ul><ul><li>SaaS: Brings down cost, allowing you to experiment with a pay-as-you-go model </li></ul>More than 400 publishers from 40+ countries have registered on iPublishCentral to realize their digital strategies
    47. Some Clients..
    48. <ul><li>Digitalized its 40 year legacy of print material using iPublishCentral technology </li></ul>A Strategic Partnership: Sesame Workshop
    49. Sesame Workshop Sesame Workshop Subscription models
    50. Interactive Exercises Videos Read along Text Highlight
    51. Sameer Shariff [email_address] http:// www.ipublishcentral.com

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