The next generation of ebooks: Invent it or witness it!
Digital publishing has come a long way, from plain PDF versions of paperbacks to today’s media rich and interactive versions. Technology innovations and consumer consumption habits are constantly evolving, and success depends almost entirely on keeping with the times. Today’s consumers demand convenience, speed, quality, value and much more. They require ebooks with not just rich media content, but also multiple formats to suit their diverse consumption habits, instant access and interactive community features that stimulate, engage and enrich their reading experience. Publishers can no longer sit back and assume that their e-strategies are complete merely by converting print to PDF. They need to understand customer needs, habits and preferences, and leverage technology to constantly innovate and provide superior quality offerings. Publishing, like every other industry is rapidly evolving, and ‘plain ebooks’ were just the beginning. It is time to focus on the next generation of ebooks and ‘where we need to go next’!