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Going_Mobile_TOC2011

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Ulhas Anand, Director - Advisory Services, iPublishCentral, speaks about things to keep in mind before a publisher adopts a digital strategy.

Ulhas Anand, Director - Advisory Services, iPublishCentral, speaks about things to keep in mind before a publisher adopts a digital strategy.

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    Going_Mobile_TOC2011 Going_Mobile_TOC2011 Presentation Transcript

    • Going Mobile Checklist for Delivering Your Content on Devices Ulhas Anand Sr. Product Manager
      • Electronic
      • Geographic
      • Language
      • Ancillary
      • Media
      Rights
    • Rights – Electronic
    • Rights – Geographical Source: Wikipedia, http://en.wikipedia.org/wiki/List_of_countries_by_number_of_mobile_phones_in_use
    • Rights – Language
      • Devices are there, now for the content
      • Spanish, Mandarin and Russian markets will mature
      • Same title multiple languages
    • Rights – Ancillary
      • Ancillaries like audio, videos, images, instructor resources, etc.
      • Deliver what other aggregate stores do not
      • Replace back-of-the-book CD/DVD-ROMs
    • Rights – Media
      • Associated media
      • Games and Videos
      • Passive and participative experiences
      • Rentals
      • Subscriptions
      • Freemium
      • Ancillary
      • Bundles
      Pricing
      • Secure rental models
      • For individuals, institutions and libraries
      • Fraction of cost, micro payments
      • Geographies with weaker currencies
      • Alternative to photocopying
      Pricing – Rentals
      • For individuals, institutions, book clubs, associations and libraries
      • Set of titles, title series, categories or entire catalog
      • Multi-seat and concurrency licenses
      Pricing – Subscriptions
      • Offer free content
      • Advance digital copies and virtual sampling
      • Content sharing among friends
      • Sample chapters, ancillaries, etc.
      • Access full content with limitations
      • Up-sell to full access
      Pricing – Freemium
      • Add-on products to monetize rights
      • Image and video stock sales
      • Usage rights based pricing
      Pricing – Ancillary
      • Electronic + Print
      • eBook + ancillaries
      • eBook download + cloud
      Pricing – Bundles Source: O’reilly Books and Videos, http://www.oreilly.com
      • Develop a marketing plan that includes
      • PR
      • Website
      • Social Media
      • Affiliate Network (Reviewers, Bloggers, etc.)
      • Institutional sales plan
      Marketing
      • PDF
      • XML (content, catalog and meatadata)
      • ePUB
      Formats
      • Usability
        • WYSIWYG from Typesetting
        • Fixed format display
        • Suitable for tablets
      • Advantages
        • DRM through Adobe ACS4
        • Low-cost content preparation
        • Typesetting Software does not matter
      Formats – PDF
      • Disadvantages
        • Smaller screen support
          • No-reflow of text
        • File size
        • Enrichments
        • Licensing cost
          • ACS4
          • RM SDK
      Formats – PDF
      • Usability
        • Storage format
        • Content, catalog and metadata
      • Advantages
        • Extensible
        • Future Proof, not limited to one format
      Formats – XML
      • Disadvantages
        • Needs planned typesetting workflows
        • More expensive in the beginning
        • Legacy content support
      • Usability
        • Re-flowable text
        • Suitable for all devices
      • Advantages
        • Format is a webpage
        • Future proof, can work outside an app
        • Books-on-the-cloud
      Formats – ePUB
      • Disadvantages
        • Formatting
        • Enrichments
        • Content conversion costs
        • No DRM
      • Aggregators
        • Metadata & content requirements
        • Pricing model
        • Reports
      • Operating Systems
        • What do/will your readers use?
        • Prevalence, market share
        • Rate of growth, future
      Delivery
      • Your own ebookstore
      • Apps
      • Buy once, read anywhere
      Relationships
      • Your own ebookstore
        • Are your customers, your customers?
        • Offer distinct advantages
        • Marketing is vital
        • Get to know your users
        • Establish relationships
      Relationships
      • Apps
        • Provide Apps that are useful
        • Your value add
          • Content
          • Presentation
          • Usability
        • Rethink content flow
        • Make use of the medium
        • Make authors and users participate
      Relationships
      • Buy once, read anywhere
        • Books-on-the-cloud
        • Multi-format delivery
        • Advantages to users that approach direct
      Relationships
      • Offer to everyone, business model without boundaries of Countries, Languages, Formats, OS or Market places
      • Don’t sell the same book to a user, without creating additional value
      • Offer more to those who come direct
      • Allow authors and users to participate and be a part of the content
      • Make your customers, truly your customers
      Relationships
    • Thank you! Contact [email_address] [email_address]