ATTA ULLAH
IndexIntroductionBrief HistoryCompany SuccessSWOT AnalysisANSOFF MatrixSegmentation, Positioning & MarketingLatest NewsRef...
Brief introductionBrand value: US($394 million) for 2011.Revenue: US($83.68 billion) for 2012.Parent company: P&G.Products...
Brief HistoryFounded: In 1837.Founder(s): William Procter & James Gamble.Headquarter(s): Cincinnati, Ohio, USA.Area served...
Company successIn 1859 sales reached $1 million.In 1880 P&G began to make an inexpensivesoap.In 1887 a profit sharing prog...
SWOT AnalysisStrengths:well known brand, high quality products.Weakness:Less popularity in rural areas as compared tourban...
Continued…Opportunities:Increase in the shampoo consumption due toawareness.Heavy investment in research of anti-dandruffs...
ANSOFF MatrixProductdevelopmentH&S Face washH&S Face creamDiversificationDeals in pampersOther health careproductsMarket p...
Segmentation, PositioningSegmented the market: shiny hair, blackhair, anti-dandruff, low price.Targeting: higher middle cl...
Latest newsWomen everywhere are no stranger to damagingtheir hair. yet, according to survey conducted onbehalf of H&S, 91%...
References linksnews.headandshoulders.com/news_releases/www.google.com.pk/search?q=head+and+shoulders&hl=en&tbm=isch&tbo=u...
Thank you
Atta ullah 2
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Atta ullah 2

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Atta ullah 2

  1. 1. ATTA ULLAH
  2. 2. IndexIntroductionBrief HistoryCompany SuccessSWOT AnalysisANSOFF MatrixSegmentation, Positioning & MarketingLatest NewsReferences
  3. 3. Brief introductionBrand value: US($394 million) for 2011.Revenue: US($83.68 billion) for 2012.Parent company: P&G.Products category: Foods,beverages,cleaningand personal care products.Marketed: Worldwide.
  4. 4. Brief HistoryFounded: In 1837.Founder(s): William Procter & James Gamble.Headquarter(s): Cincinnati, Ohio, USA.Area served: Worldwide.Employees: 26000 approximately.Lunched the H&S brand in 1961.
  5. 5. Company successIn 1859 sales reached $1 million.In 1880 P&G began to make an inexpensivesoap.In 1887 a profit sharing program was startedfor workforce.In 1930 P&G acquired Thomas Hedley co.In 1946_1947 P&G lunched Detergent andPrell shampoo.
  6. 6. SWOT AnalysisStrengths:well known brand, high quality products.Weakness:Less popularity in rural areas as compared tourban areas of Pakistan.Competition with clinic all clear. (caps)
  7. 7. Continued…Opportunities:Increase in the shampoo consumption due toawareness.Heavy investment in research of anti-dandruffshampoo.Threats:High competition in cosmetic industry.Plenty other option available to consumers.
  8. 8. ANSOFF MatrixProductdevelopmentH&S Face washH&S Face creamDiversificationDeals in pampersOther health careproductsMarket penetrationMarket developmentLunch in 180 countriesExtend to rural areas ofPakistan
  9. 9. Segmentation, PositioningSegmented the market: shiny hair, blackhair, anti-dandruff, low price.Targeting: higher middle class people, earlyadopter, who care about the health of theirhair.Positioning: more mild, nourishing, anti-dandruff, less mild.
  10. 10. Latest newsWomen everywhere are no stranger to damagingtheir hair. yet, according to survey conducted onbehalf of H&S, 91%of US women continue todamage their hair every day. (MarchHead & shoulder lunched new danage rescueshampoo helps prevent and rescue hair fromdamage every day.Head % shoulder is help women to save ourscalps, one head at a time.
  11. 11. References linksnews.headandshoulders.com/news_releases/www.google.com.pk/search?q=head+and+shoulders&hl=en&tbm=isch&tbo=u&source=univ&www.slideshare.net/hasan_shafiq/head-and-shoulder-and-sunsilken.wikipedia.org/wiki/Procter_%26_Gamblewww.rankingthebrands.com/Brand-detail.aspx?brandID=30
  12. 12. Thank you

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