Brief introductionBrand value: US($394 million) for 2011.Revenue: US($83.68 billion) for 2012.Parent company: P&G.Products category: Foods,beverages,cleaningand personal care products.Marketed: Worldwide.
Brief HistoryFounded: In 1837.Founder(s): William Procter & James Gamble.Headquarter(s): Cincinnati, Ohio, USA.Area served: Worldwide.Employees: 26000 approximately.Lunched the H&S brand in 1961.
Company successIn 1859 sales reached $1 million.In 1880 P&G began to make an inexpensivesoap.In 1887 a profit sharing program was startedfor workforce.In 1930 P&G acquired Thomas Hedley co.In 1946_1947 P&G lunched Detergent andPrell shampoo.
SWOT AnalysisStrengths:well known brand, high quality products.Weakness:Less popularity in rural areas as compared tourban areas of Pakistan.Competition with clinic all clear. (caps)
Continued…Opportunities:Increase in the shampoo consumption due toawareness.Heavy investment in research of anti-dandruffshampoo.Threats:High competition in cosmetic industry.Plenty other option available to consumers.
ANSOFF MatrixProductdevelopmentH&S Face washH&S Face creamDiversificationDeals in pampersOther health careproductsMarket penetrationMarket developmentLunch in 180 countriesExtend to rural areas ofPakistan
Segmentation, PositioningSegmented the market: shiny hair, blackhair, anti-dandruff, low price.Targeting: higher middle class people, earlyadopter, who care about the health of theirhair.Positioning: more mild, nourishing, anti-dandruff, less mild.
Latest newsWomen everywhere are no stranger to damagingtheir hair. yet, according to survey conducted onbehalf of H&S, 91%of US women continue todamage their hair every day. (MarchHead & shoulder lunched new danage rescueshampoo helps prevent and rescue hair fromdamage every day.Head % shoulder is help women to save ourscalps, one head at a time.