Yamaha isha012

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summer internship project on yamaha

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Yamaha isha012

  1. 1. “AN ANALYTICAL STUDY OF FACTORS AFFECTING JOB SATISFACTION & MOTIVATION WITH SPECIAL REFERENCE TO YAMAHA MOTORS INDIA PVT. LTD.,” Submitted by ISHA MBA-IV 01215903911
  2. 2. INDUSTRY PROFILE - AUTOMOTIVE  The Indian two wheeler industry is the world’s second largest with a market size of about Rs 100000 million.  In the fiscal year of 2010-11, 76% the of the total auto mobiles sold in the nation were two wheelers.
  3. 3. MAJOR PLAYERS IN THE INDUSTRY AND SALES ANALYSIS
  4. 4. COMPANY PROFILE(YAMAHA)  Type - Public  Industry - Automotive  Founded – July1,1955(Japan)  Headquarter - Japan  President - Hiroyuki Yanagi  Employees – more than 2000
  5. 5. SALES MARGIN
  6. 6. COMPANY PROFILE(YAMAHA)  Yamaha motors is amongst the most popular bike manufacturers in India.  The company has given some most successful bikes like RX100 to Indian roads and is a tough competitor for other biking giants.  Presently 13 models are available from Yamaha's garage in India  Yamaha made its initial foray into India in 1985.  Subsequently, it entered into a 50:50 joint-venture with the Escorts Group in 1996.  However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC).  In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint-investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
  7. 7. INTRODUCTION TO TOPIC Motivation  can be defined as a stimulus, a drive or incentive in this case, that drives individuals to accomplish personal and organizational goals.
  8. 8. FACTORS AFFECTING MOTIVATION
  9. 9. Job satisfaction relates to people’s own evaluation of their jobs against those issues that are important to them
  10. 10. Determinants of job satisfaction Environmental factors - Job content - Occupational level - Pay and promotion - Work group - supervision Personal characteristics - Age - Sex - Educational level - Marital experience
  11. 11. LIMITATIONS  Time  Sample size  Organization’s resistance  Lack of communication  Response of the employees  Limited resource materials  biased
  12. 12. CHAPTER-3 Research methodology
  13. 13. RESEARCH METHODOLOGY Research Design Descriptive Universe of the study Employees of Yamaha motor India pvt ltd, fridabad Method of data collection Questionnaire, websites, journals Sampling method Simple random sampling Sampling size 60 employees Data analysis techniques Pie charts, tables
  14. 14. CHAPTER-4 Analysis & Interpretation
  15. 15. A. INTRINSIC FACTORS 1. Satisfaction level 0% 0% 8% 80% 12% Managers strongly disagree disagree neither agree nor disagree 0% 3% 0% 83% 14% Supervisors strongly disagree disagree neither agree nor disagree
  16. 16. INTRINSIC FACTORS 2. Interpersonal relations 0%4%4% 88% 4% Managers strongly disagree disagree neither agree nor disagree 0% 0% 0% 91% 9% Supervisors strongly disagree disagree neither agree nor disagree
  17. 17. INTRINSIC FACTORS 3.Recognition 0%0% 0% 88% 12% Managers strongly disagree disagree neither agree nor disagree 0% 6% 6% 88% 0% Supervisors strongly disagree disagree neither agree nor disagree
  18. 18. EXTRINSIC MOTIVATIONAL FACTORS 4. Salary 0% 8% 8% 76% 8% Managers strongly disagree disagree neither agree nor disagree agree strongly agree 0% 0% 20% 69% 11% Supervisors strongly disagree disagree neither agree nor disagree agree strongly agree
  19. 19. EXTRINSIC MOTIVATIONAL FACTORS 5. Responsibility 0% 0% 4% 64% 32% Managers strongly disagree disagree neither agree nor disagree agree strongly agree 0% 3% 3% 86% 8% Supervisors strongly disagree disagree neither agree nor disagree agree strongly agree
  20. 20. EXTRINSIC MOTIVATIONAL FACTORS 6. Job security 0% 0% 4% 76% 20% Managers strongly disagree disagree neither agree nor disagree agree strongly agree 0% 0% 6% 65% 29% Supervisors strongly disagree disagree neither agree nor disagree agree strongly agree
  21. 21. FINDINGS  Working conditions are good.  Opportunities are given for advancement.  Organization makes their employees feel that their work is important for the organization.  Kaizen award ceremony.  Employees are happy with the changing culture (escort culture is vanishing and Japanese culture is coming).
  22. 22. SUGGESTIONS & CONCLUSION  Feedback has to be given on a regular basis.  Accountability of job needs to be increased.  Employee participation in policies decision  Management should encourage CFTs (Cross functional teams.
  23. 23. THANK YOU

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