Google Analytics 101 for marketers -

Dr. Ahmed Gomaa IMC Weekend Sessions . West Virginia University Google Analytics 101 For Marketers

Analytics

Who is your visitor?

How did your visitor find you?

Segmentation

Online is the heart of any big campaign Online Digitization of other media is taking place Digitization of other media is taking place Mobile

Content
01 An overview of Google Analytics
02 Who is your Visitor.
03 How did your visitor found you.
04 Segmentation.
05 Goals.
Analytics Overview

Analytics Framework Google Analytics Google Analytics GWO - Surveys Compete.com You! GWO - Surveys

Analytics summarizes the activities that occurred on your site, starting from how your visitors found you till the moment they left your site.

Cookies Is a small amount of text data given to a web browser by a web server. The data is stored on a user's hard drive and is returned to the specific web server each time the browser requests a page from that server.

Impression
Is a display of a referral link or advertisement on a web page.

Click ≠ Page View
Click
Is a single instance of a user following a hyperlink from one page in a site to another.
Page view
Is the number of page views for your site.

CTR ≠ Conversion
Click-through Rate
(CTR) The number of times an ad/link is clicked on, divided by the number of impressions it receives. For example, if an ad is shown 20 times and receives 3 clicks, the click-through rate is 3/20, or 15%

Visit = Unique Session
Visits
The number of times your visitors has been to your site ( unique sessions initiated by all your visitors). If a user is inactive on your site for 30 minutes or more, any future activity will be attributed to a new session. Users that leave your site and return within 30 minutes will be counted as part of the original session.
Session
A period of interaction between a visitor's browser and a particular website, ending when the browser is closed or shut down, or when the user has been inactive on that site for a specified period of time.

KPI
A performance indicator or key performance indicator ( KPI ) is a measure of performance

Source: Online Google Presentation

Create New Account www.google.com/analytics

Insert Site information

Insert Contact Information

Copy and Paste on every page

Dashboard

Intelligence

Who is your visitor?

Date Range

Visitors Overview

Benchmarking

Map Overlay

New Versus Returning

Mobile

Visualization

How did your visitor find you?

Traffic Source Overview

Direct Traffic

Search Engines

Adwords Campaigns

Content

Segmentation

Default Segments

Segmentation

Advanced Segments Dimensions = Rows , Metrics = Columns

Advanced Segments ( Report)

Goals
Goals are specific strategies you'll leverage to accomplish your business objectives.
Your business objective would be the answer to the question: "Why does your website exist? " or "What are the three most important priorities for your site?"

Goal Framework Source: Avinash Kaushik Blog

Setup Goal

Goal Types – URL Destination

Goal Types – Time on Site

Goal Types – Pages/ Visit

Goal Sample report Source: Avinash Kaushik Blog

Ahmed Gomaa, PhD iMediaStreams, LLC [email_address] www.imediastreams.com

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Google Analytics 101 for marketers -

by iMediaStreams on Jun 05, 2010

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Google Analytics 101 for marketers - — Presentation Transcript