PASSENGER

Michael Iseri
General Assembly UXDi. Student Project. Winter 2013.
PASSENGER
About the Product:

!
Chauffeur is a mobile application catered primarily towards both the first-time
user of pub...
PASSENGER
Research
Competitive Analysis

BART Usher

BART Runner

UBER
PASSENGER
Research
Competitive Analysis
!
Notification
GPS Usage
s

Real-time

Departure
Alerts

Multiple
Transportations

...
PASSENGER
Research
Competitive Analysis
!
Opportunities!
Can use GPS to help find stations
!
Can use GPS to follow location...
PASSENGER
Research
Analysis
!
Problem!
Primary map doesn't seem to
give an accurate depiction
PASSENGER
Research
Personas
!
Information!
Darren is from Sacramento and just move to San Francisco to attend
GA’s WDi pro...
PASSENGER
Research
Personas
!
Information!
Justin is also from Sacramento, yet has worked the finance industry
in San Franc...
PASSENGER
Research
Scenarios
!
Ideated and created different
scenarios depending the user. This is
the scenario more fitted...
PASSENGER
Prototype:
file:///Users/karenchong/Documents/Axure/Prototypes/pratice%20chauff/
start.html
!
PASSENGER
Design
Flows and paper-prototypes
!
Method!
Sketched out different frames to find how information should
be prese...
PASSENGER
Design
Iteration
!
Method!
Wireframed and prototyped the
application to find problems with the
design and present...
PASSENGER
Design
Prototype Testing
!
Method!
Tested my final prototype on three separate
subjects to test flow, user-friendl...
PASSENGER

Thank You
Michael Iseri
mr.iseri@gmail.com
General Assembly UXDi. Student Project. Winter 2013.
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Personal Project Presentation

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Personal Project Presentation

  1. 1. PASSENGER Michael Iseri General Assembly UXDi. Student Project. Winter 2013.
  2. 2. PASSENGER About the Product: ! Chauffeur is a mobile application catered primarily towards both the first-time user of public transportation and those who would like to rest on much longer trips. Chauffeur is intended for use with Bay Area public transportation and unlike other applications of this kind, Chauffeur provides information and notifications on how far you are from your destination. ! About the Project: ! Chauffeur is a student project designed with the constraint of working as a mobile application. It utilizes the open sourced information from BART and SFMTA.
  3. 3. PASSENGER Research Competitive Analysis BART Usher BART Runner UBER
  4. 4. PASSENGER Research Competitive Analysis ! Notification GPS Usage s Real-time Departure Alerts Multiple Transportations No Yes No No No No Yes Yes No n/a Yes Yes n/a Yes Favorites Schedules Usher Yes Yes No Runner Yes Yes G Maps Yes n/a
  5. 5. PASSENGER Research Competitive Analysis ! Opportunities! Can use GPS to help find stations ! Can use GPS to follow location ! Real-time schedule updates could help ease the user ! Estimated arrival times are useful
  6. 6. PASSENGER Research Analysis ! Problem! Primary map doesn't seem to give an accurate depiction
  7. 7. PASSENGER Research Personas ! Information! Darren is from Sacramento and just move to San Francisco to attend GA’s WDi program. He has never taken BART until very recently. During his first trip, he was extremely anxious and was constantly unsure of where he was and how much longer he had left on the train. During longer trips between stations, he found himself wondering if he had actually missed his stop. ! Tech Knowledge! Darren is 25 and constantly on either his phone, his PC, or his laptop. He is very knowledgable of the technology of today and can easily navigate most applications and websites. He often uses his custombuilt computer primarily to code and play computer games.
  8. 8. PASSENGER Research Personas ! Information! Justin is also from Sacramento, yet has worked the finance industry in San Francisco for a few years now. He commutes from Sacramento to San Francisco every day with a mixture of automobiles and BART. He Frequently finds himself exhausted at the end of every day and would prefer to be able to rest on the train without fears of missing his stop. ! Tech Knowledge! Justin is 25 and uses his phone for work and a little bit of social media. He also has a strong knowledge of computers and technology and uses only high-end computers for his gaming habits.
  9. 9. PASSENGER Research Scenarios ! Ideated and created different scenarios depending the user. This is the scenario more fitted towards the heavy commuter. But can also be used for beginning public transportation users. ! Opportunities! Know which bus/train to take. ! Be able to specify where you’re going. ! Use some kind of alert or alarm system to know where to get off. !
  10. 10. PASSENGER Prototype: file:///Users/karenchong/Documents/Axure/Prototypes/pratice%20chauff/ start.html !
  11. 11. PASSENGER Design Flows and paper-prototypes ! Method! Sketched out different frames to find how information should be presented and laid out. Did personal run-throughs to see how the user would navigate through the application. ! Findings
 Some maps, especially the standard BART one, is unclear as it doesn’t provide a good scale for distance. ! A lot of drop down menus caused both aesthetic and navigational issues. ! Certain pieces of information seemed useless on its own. Parts of information should compliment each other, not fight for dominance.
  12. 12. PASSENGER Design Iteration ! Method! Wireframed and prototyped the application to find problems with the design and presentation. ! Findings! Some pages had an information overload. ! Some parts were hard to see. ! The lay-out could utilize space a lot better to reduce clutter, while still presenting the same (or more) information.
  13. 13. PASSENGER Design Prototype Testing ! Method! Tested my final prototype on three separate subjects to test flow, user-friendliness, and the first-run experience. ! Tasks! Decide on a start and stop location. ! Find a train to take. ! “Ride” train to final stop. ! Locate how to adjust notifications. ! Findings! The needed information to know when to get off was there. ! The application was easy to navigate.
  14. 14. PASSENGER Thank You Michael Iseri mr.iseri@gmail.com General Assembly UXDi. Student Project. Winter 2013.

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