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Pedro henriques   mobile road to success
 

Pedro henriques mobile road to success

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    Pedro henriques   mobile road to success Pedro henriques mobile road to success Presentation Transcript

    • Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMobile Division Manager @ Xpand IT
    • Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMaster Degree in Computer Science @ ISEL
    • MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.coma career on theHow to makea career on themobile market?
    • Career TypeCareer TypePASSION FOR EXCELLENCEDelivering Innovation and Technology
    • CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
    • StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
    • FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich careerWhich careertype to choose?
    • Market TargetMarket TargetPASSION FOR EXCELLENCEDelivering Innovation and Technology
    • MarketMarket TargetTarget1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MarketMarket TargetTargetBig CompanyCore AppsMarketingBrand AppsProduct forMass MarketProduct forNiche MarketCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartupFreelancer
    • XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts• 5 years of experience• 75+ apps deployed• 25 apps under development• 11 apps released in a single month1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• 11 apps released in a single month2009 2010 2011 2012 2013
    • • Paid app• Ads• Several Editions• Multi-platform• MerchandiseStartupsStartups -- SUCCESS CASESSUCCESS CASES -- AngryAngry BirdsBirds1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• #1 downloaded game• 1 billion downloads• 30+ million daily active users• 300+ million minutes played daily• 33 games attempts
    • • Free app• No revenue model• 13 employees• San Francisco, California, USA• iPhone released on October 2010• 30+ million usersStartupsStartups -- SUCCESS CASESSUCCESS CASES -- InstagramInstagram1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• 30+ million users• 1+ billion photos• 5+ millions photos per day• 575 likes per second• 81 Comments per second• 1 million Android installs in 12 hours• 2011 Apple’s App of the Year• $1 billion acquisition by Facebook
    • • News aggregation app• Algorithm to summarize news– Created by SRI• Apples Best Apps of 2012 award forIntuitive Touch• +500K usersStartupsStartups -- SUCCESS CASESSUCCESS CASES -- SummlySummly1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• +500K users• +30 million summaries read• 28 years of saved time• Founded by Nick DAloisio with 15 years• Youngest person to raise venture capital• $30 million acquisition by Yahoo
    • MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich platformWhich platformto work on?
    • PlatformsPlatformsPASSION FOR EXCELLENCEDelivering Innovation and Technology
    • PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • ShipmentsShipments1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://mycarlsbergyears.wordpress.com/2013/02/20/the-qwerty-nature-of-smartphones/
    • MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
    • Market ShareMarket Share1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.businessinsider.com/china-smartphone-market-low-price-phones-2012-11
    • MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.guardian.co.uk/technology/2013/mar/13/tablets-challenge-pc-sales-2017-android
    • MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://gs.statcounter.com/#mobile_os-ww-monthly-201301-201303-map
    • MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://tctechcrunch2011.files.wordpress.com/2012/12/appcelerator-platform-interest.png?w=640
    • MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
    • Questions?Questions?PASSION FOR EXCELLENCEDelivering Innovation and Technology
    • Follow Us!Follow Us!www.xpand-it.comhttps://www.facebook.com/pages/Xpand-IT/206508579394292linkedin.com/company/Xpand-ithttps://twitter.com/xpandit
    • Thank You!Thank You!Pedro HenriquesMobile Division Manager @ Xpand ITpedro.henriques@xpand-it.comhttps://twitter.com/p3dromig