Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMobile Division Manager @ X...
Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMaster Degree in Computer S...
MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.coma career on theHow to ...
Career TypeCareer TypePASSION FOR EXCELLENCEDelivering Innovation and Technology
CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich careerWhich care...
Market TargetMarket TargetPASSION FOR EXCELLENCEDelivering Innovation and Technology
MarketMarket TargetTarget1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MarketMarket TargetTargetBig CompanyCore AppsMarketingBrand AppsProduct forMass MarketProduct forNiche MarketCorporate1993...
XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts• 5 years of experience• 75+ apps deployed• 25 apps under development• 1...
• Paid app• Ads• Several Editions• Multi-platform• MerchandiseStartupsStartups -- SUCCESS CASESSUCCESS CASES -- AngryAngry...
• Free app• No revenue model• 13 employees• San Francisco, California, USA• iPhone released on October 2010• 30+ million u...
• News aggregation app• Algorithm to summarize news– Created by SRI• Apples Best Apps of 2012 award forIntuitive Touch• +5...
MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich platformWhich pl...
PlatformsPlatformsPASSION FOR EXCELLENCEDelivering Innovation and Technology
PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
ShipmentsShipments1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://mycarlsbergyears.wordpress.com/2013/02...
MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://au.businessinsider.com/smartphone...
Market ShareMarket Share1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.businessinsider.com/china-sm...
MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.guardian.co.uk/technology/201...
MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://gs.statcounter.com/#mobile_os-ww-...
MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://tctechcrunch2011.f...
MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
Questions?Questions?PASSION FOR EXCELLENCEDelivering Innovation and Technology
Follow Us!Follow Us!www.xpand-it.comhttps://www.facebook.com/pages/Xpand-IT/206508579394292linkedin.com/company/Xpand-itht...
Thank You!Thank You!Pedro HenriquesMobile Division Manager @ Xpand ITpedro.henriques@xpand-it.comhttps://twitter.com/p3dro...
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Pedro henriques mobile road to success

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Transcript of "Pedro henriques mobile road to success"

  1. 1. Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMobile Division Manager @ Xpand IT
  2. 2. Delivering Innovation and TechnologyMobile Road to SuccessMobile Road to SuccessPedro HenriquesMaster Degree in Computer Science @ ISEL
  3. 3. MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  4. 4. MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  5. 5. MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.coma career on theHow to makea career on themobile market?
  6. 6. Career TypeCareer TypePASSION FOR EXCELLENCEDelivering Innovation and Technology
  7. 7. CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  8. 8. CorporateCorporateCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  9. 9. StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
  10. 10. StartupStartup1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartup
  11. 11. FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  12. 12. FreelancerFreelancerFreelancer1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  13. 13. MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich careerWhich careertype to choose?
  14. 14. Market TargetMarket TargetPASSION FOR EXCELLENCEDelivering Innovation and Technology
  15. 15. MarketMarket TargetTarget1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  16. 16. MarketMarket TargetTargetBig CompanyCore AppsMarketingBrand AppsProduct forMass MarketProduct forNiche MarketCorporate1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comStartupFreelancer
  17. 17. XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  18. 18. XPAND ITXPAND IT -- AppFolioAppFolio -- FactsFacts• 5 years of experience• 75+ apps deployed• 25 apps under development• 11 apps released in a single month1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• 11 apps released in a single month2009 2010 2011 2012 2013
  19. 19. • Paid app• Ads• Several Editions• Multi-platform• MerchandiseStartupsStartups -- SUCCESS CASESSUCCESS CASES -- AngryAngry BirdsBirds1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• #1 downloaded game• 1 billion downloads• 30+ million daily active users• 300+ million minutes played daily• 33 games attempts
  20. 20. • Free app• No revenue model• 13 employees• San Francisco, California, USA• iPhone released on October 2010• 30+ million usersStartupsStartups -- SUCCESS CASESSUCCESS CASES -- InstagramInstagram1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• 30+ million users• 1+ billion photos• 5+ millions photos per day• 575 likes per second• 81 Comments per second• 1 million Android installs in 12 hours• 2011 Apple’s App of the Year• $1 billion acquisition by Facebook
  21. 21. • News aggregation app• Algorithm to summarize news– Created by SRI• Apples Best Apps of 2012 award forIntuitive Touch• +500K usersStartupsStartups -- SUCCESS CASESSUCCESS CASES -- SummlySummly1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com• +500K users• +30 million summaries read• 28 years of saved time• Founded by Nick DAloisio with 15 years• Youngest person to raise venture capital• $30 million acquisition by Yahoo
  22. 22. MobileMobile RoadRoad toto SuccessSuccess1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comWhich platformWhich platformto work on?
  23. 23. PlatformsPlatformsPASSION FOR EXCELLENCEDelivering Innovation and Technology
  24. 24. PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  25. 25. ShipmentsShipments1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://mycarlsbergyears.wordpress.com/2013/02/20/the-qwerty-nature-of-smartphones/
  26. 26. MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
  27. 27. Market ShareMarket Share1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.businessinsider.com/china-smartphone-market-low-price-phones-2012-11
  28. 28. MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://www.guardian.co.uk/technology/2013/mar/13/tablets-challenge-pc-sales-2017-android
  29. 29. MarketMarket ShareShare1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://gs.statcounter.com/#mobile_os-ww-monthly-201301-201303-map
  30. 30. MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  31. 31. MONETIZEMONETIZE -- PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.comhttp://tctechcrunch2011.files.wordpress.com/2012/12/appcelerator-platform-interest.png?w=640
  32. 32. MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  33. 33. MONETIZEMONETIZE -- InIn--AppApp PurchasePurchase1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  34. 34. PlatformsPlatforms1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  35. 35. YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  36. 36. YourYour CallCall1993 - 2013 © Copyright Xpand IT Solutions www.xpand-it.com
  37. 37. Questions?Questions?PASSION FOR EXCELLENCEDelivering Innovation and Technology
  38. 38. Follow Us!Follow Us!www.xpand-it.comhttps://www.facebook.com/pages/Xpand-IT/206508579394292linkedin.com/company/Xpand-ithttps://twitter.com/xpandit
  39. 39. Thank You!Thank You!Pedro HenriquesMobile Division Manager @ Xpand ITpedro.henriques@xpand-it.comhttps://twitter.com/p3dromig

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