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Marketing

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  • 1. Startup Marketing Made Easy Miichael Demidov T34 Moscow
  • 2. Angie? •  Leading mobile app for AngelList •  > 2.200 users & 459 active notable angels o  Seedcamp, 500startups, DFJ, Google Ventures, Accell, Ludlow, e.Ventures, VegasTechFund, Techstars, … •  78 intro’s, 1.600 followers, trending startup on AngelList for >3 months
  • 3. Download Angie for iOS http://j.mp/ZFaErW
  • 4. Building a startup is HARD •  Work harder & longer (forget 9-5 job) •  More stress •  Earn less •  Forget vacations, free-time, … , LIFE •  Loose friends •  Give up relationships :-)
  • 5. Hack#1: Get co-founders not employees •  Hacker •  Designer •  Bizdev/Hustler Listen to Dave McClure J
  • 6. Hack#5: Get LOVE • Get people to LOVE what your product. •  Before you pitch vc’s, pitch CUSTOMERS.
  • 7. Hack#6: Start LOCAL • Start in a market you know.
  • 8. Hack#7: Get on AngelList
  • 9. Hack#8: Use tools •  AngelList o  http://angel.co •  Angie, mobile app for AngelList o  Download http://j.mp/ZFaErW from iTunes •  Sidekick for auto-follow on AngelList o  http://sidekick.angie.co Read on Techcrunch http://tcrn.ch/139H06V
  • 10. Hack#11: A/B test everything •  Any assumption •  Product market fit •  Your pitch •  Advice
  • 11. Hack#13: PRESS isn’t that important
  • 12. Hack#14: Raise more •  Raise more than “you think” you need •  Don’t spend it
  • 13. Hack#15: Manage expectations •  Team •  Clients •  Investors •  Market