Your SlideShare is downloading. ×
Маркетинг 2014:
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Маркетинг 2014:

203
views

Published on


0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
203
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
7
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Clearly overall time spent on web increasingBut Consolidation starting to happen from Desktop and Laptop Winning: Smart Phones, Tablets, and “other” Trends to watch: Jupiter: Predicts physical goods sales purchased via mobile will increase 32.5% to more than a half billion by next year. Electronics is #4 for most popular category for mobile commerce purchases.
  • Sure the smart phone adoption is exploding, especially in BRIC countries, and we are nearly at 1:1 mobile plans to people world wide. Think about the new definition of mobile, any connected device.
  • Sure the smart phone adoption is exploding, especially in BRIC countries, and we are nearly at 1:1 mobile plans to people world wide. Think about the new definition of mobile, any connected device.
  • Take advantage of all of the tools in the your tool box. It is more than responsive DesignResponsive Design + Adaptive Design + Dynamic Personalization Not all browsers/devices support all of these yet, but support and capabilities are growing with each generation of device.
  • Missing the MarkFord only is explictly targeting ipad, they are not using responsive design to adjust to changing screens, which is very important for windows 8, hybrids and non-ipad are getting detected as desktop/laptop. Normal site is used. It is very hard to use on a touch deviceReport to read: http://searchengineland.com/only-6-of-top-100-fortune-500-companies-have-sites-that-comply-with-googles-mobile-requirements-164748Laptop or tablet?When building website go beyond basic device detection. Look at more characteristics of the device to determine Most websites would show the normal desktop website when this is in tablet mode. Many websites designed for keyboard and mouse can be very difficult to use with touch, such as flyout menus and some form controls like radio buttons. Controls need to be larger and easier to click on with touch. Small precise controls cause users to zoom up to make sure they can select the right target. By Default with Responsive Design and CSS alone convertible tablets would see the desktop site. Scrolling Boxes other than the page can be difficult to use with a touch deviceLinks and Images are more tightly packed together. This can cause false click with tapping with a finger. (Your fingertip is bigger than a mouse pointer)Detail links require clicking to see more information about an optionOn surface it is full site. And not responsive to it doesn’t adjust to the two window sizes. Three sizes on win 8
  • Transcript

    • 1. 29 СЕНТЯБРЯ 2013 ГОДА МАРКЕТИНГ 2014: СНАЧАЛА МОБИЛЬНЫЕ? ВИТАЛИЙ ЯНКО, MYCOMMERCE РОССИЯ
    • 2. Feedback? МЫ В СОЦСЕТЯХ Докладчик – твиттер @vYanko Наш тэг в Твиттере #MyCommerce http://twitter.com/MyCommerce_RUS http://facebook.com/DR.MyCommerce 2
    • 3. Повестка МАРКЕТИНГ 2014: СНАЧАЛА МОБИЛЬНЫЕ? o Mobile 2013 o Ближайший год o Оптимизируемся? 3
    • 4. ДОЛИ РЫНКА: РОСТ МОБИЛЬНОЙ ИНДУСТРИИ  $6 млрд. в 2011  $10 млрд. в 2012  $31 млрд. в 2016  6 млрд. абонентов мобильной связи в мире  75% населения мира имеет доступ к мобильной связи Источники: Forrester Research и World Bank 4
    • 5. СМАРТФОНЫ – ВЗРЫВНОЙ РОСТ ПО ВСЕМУ МИРУ Источник: Forrester Research 5
    • 6. ТРАФИК С МОБИЛЬНЫХ ОС: IOS СИЛЬНА? Источник: StatCounter 6
    • 7. ДОХОДЫ РАЗРАБОТЧИКОВ МОБИЛЬНЫХ ПРИЛОЖЕНИЙ 7
    • 8. Повестка МАРКЕТИНГ 2014: СНАЧАЛА МОБИЛЬНЫЕ? o Mobile 2013 o Ближайший год o Оптимизируемся? 8
    • 9. ТРАФИК НА САЙТЫ (КОРЗИНЫ) КЛИЕНТОВ DIGITAL RIVER Уменьшение: трафика с ПК/ноутбуков ~ на 50% Увеличение: Смартфоны х2 Планшеты х6-x7 Взлет Smart TV Источник: Срез источников трафика клиентов Digital River по различным продуктам и сервисам 9
    • 10. БУДУЩЕЕ МОБИЛЬНЫХ ПЛАТЕЖЕЙ – КЛЮЧЕВЫЕ ПОСЫЛКИ Консьюмеризация Шифрование данных, поддержка многовалютности Удобство Мультиканальность Удобство оплаты, фиксирова нные тарифы Планшет как элегантная альтернатива громоздким POS + аналитика внутри 10
    • 11. Повестка МАРКЕТИНГ 2014: СНАЧАЛА МОБИЛЬНЫЕ? o Mobile 2013 o Ближайший год o Оптимизируемся? 11
    • 12. СТРОИМ МОБИЛЬНУЮ ЭКОСИСТЕМУ Камера Жесты и касания Геолокация Определение устройства Отзывчивый дизайн Счет в онлайнкошельке Market trends NFCплатежи Компас Таргетированный контент Адаптивный дизайн 12
    • 13. Повестка PAYPAL – МОБИЛЬНАЯ ОПЛАТА НА MYCOMMERCE 13
    • 14. ИНФОРМАЦИЯ К РАЗМЫШЛЕНИЮ  Ныне работающие начинали на ПК, переходя на планшеты и смартфоны. Market trends  Выпадание технологии: молодежь начинает с мобильных устройств  Растущие рынки (Африка + ЮВА) также минуют стационарные ПК  Дизайн, рассчитанный на касания  Влияние SEO! Только у 6% из Top 100 Fortune 500 компаний – сайты Google’s Mobile Requirements* * Источник: Pure Oxygen Labs 14
    • 15. www.MyCommerce.com/ru Вопросы? Пожелания? vyanko@digitalriver.com Twitter: @MyCommerce_RUS #MyCommerce 15