Upc clase 4 7 set12
Upcoming SlideShare
Loading in...5

Like this? Share it with your network


Upc clase 4 7 set12






Total Views
Views on SlideShare
Embed Views



0 Embeds 0

No embeds



Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
Post Comment
Edit your comment

Upc clase 4 7 set12 Presentation Transcript

  • 1. REPUTATIONON THEINTERNETInteraction environmentCitizen activism on line
  • 2. Interaction environment What impact does the Internet have in your own life? What do you use the Internet for? Why is your generation called the NetGen? What’s the difference between Web 1.0 and Web 2.0?
  • 3. The first implementation of the webrepresents the Web 1.0, considered the"read-only web."The early web allowed us to search forinformation and read it, but there was verylittle user interaction or contentcontribution.
  • 4.  Web 1.0 was an early stage of the conceptual evolution of the World Wide Web, centered around the top down* approach over the use of the web and its user interface.
  • 5.  (*A top-down approach is the breaking down of a system to gain insight into its compositional sub-systems. In a top-down approach an overview of the system is formulated, specifying but not detailing any first-level subsystems. Each subsystem is then refined in yet greater detail, sometimes in many additional subsystem levels, until the entire specification is reduced to base elements.)
  • 6.  Technically, Web 1.0 webpages information is closed to external editing. Information is not dynamic, updated only by the webmaster.
  • 7. Second generation of the World Wide Web Web 2.0  Focused on the ability for people to collaborate and share information online.  Web pages are more dynamic  The Web is more organized and based on serving Web applications to users.
  • 8. BLOGS They can help elect presidents, launch new products, expose tendencies, create public opinion, etc. Most good quality blogs are interactive, allowing visitors to leave comments and message each other.
  • 9. Types of blogs Personal Corporate and organizational By genre: political, health, fashion, travel, education, etc. By media type: vlog (videos), linklog (links), photoblog (photos), sketchblog (sketches), etc. Blog search engines Etc.
  • 10. Interactive Journalism Consumers directly contribute to the story. Through Web 2.0 technology, reporters can develop a conversation with the audience. Newspapers decline circulation as people get news on the Internet for free. You Tube: How NY Times fuels interactive journalism - http://www.youtube.com/watch?v=KfXu8pC W2-g
  • 11. How Obama’s InternetCampaign Changed Politics Facebook,MySpace and You Tube to announce events, rally volunteers and raise money.
  • 12.  John F. Kennedy’s use of television helped him win the presidency. Barack Obama’s use of the new media helped him win the elections. He used You Tube for free adverts: BarackObama.com - http://www.youtube.com/user/barackob amadotcom?feature=results_main
  • 13.  Obamas campaign won praise for its innovative use of social-networking sites, including Facebook, MySpace and MyBarackObama.com, to announce events, rally volunteers and raise money.
  • 14.  Political consultant Joe Trippi said:  “Mr. Obama used the Internet to organize his supporters in a way that would have in the past required an army of volunteers and paid organizers on the ground”.  The New York Times, Bits, Claire Cain Miller, November 7, 2008 - http://bits.blogs.nytimes.com/2008/11/07/how-obamas-internet- campaign-changed-politics/
  • 15.  “The campaign’s official stuff they created for YouTube was watched for 14.5 million hours,” Mr. Trippi said. “To buy 14.5 million hours on broadcast TV is $47 million.”
  • 16. Social networking sites Some of the most common:  Facebook  Twitter  Linkedin  Flickr
  • 17. Internet and citizen participation Does the Internet exacerbate political polarization? Does the Internet empower ordinary citizens vis-à-vis political elites? Can the Internet help activists to topple dictators?
  • 18.  Political science paid little attention to the Internet until recently. This is changing today. Scholars are beginning to study how the Internet may be affecting politics.
  • 19.  The spread of the Internet increases citizen participation and democracy.
  • 20.  CASE STUDY: The Arab Spring and the use of the Internet
  • 21.  The Arab Spring is the name given to the revolutionary wave of demonstrations and protests in the Arab world that started on December 18, 2010.
  • 22. Sources Postman, Joel: SocialCorp, Social Media Goes Corporate, New Riders, Berkeley, California, 2009. Practical E Commerce: http://www.practicalecommerce.com/articles/464-Basic- Definitions-Web-1-0-Web-2-0-Web-3-0 The Consequences of the Internet for Politics, Annual Review of Political Science, Vol. 15: 35-52 (Volumepublication date June 2012) -http://www.annualreviews.org/eprint/9cMTd7KbkxQxxfWHas7c/full/10.1146/annurev-polisci-030810-110815© Inés Scudellari 2012